Familiarity - Publications - Faculty & Research

11 Mar 2001
Research & Ideas

Wired and Black: Focus on Careers

a struggle, but sometimes a rewarding one. "I don’t think you have to trust just the people who look familiar to you," Wiley said. "Even if you’re the only person of color, that doesn’t mean you can’t test the trust ... or... View Details

Keywords: by Carrie Levine

04 Jun 2001
Research & Ideas

Why dot.coms Will Rise Again

to adopt mentoring habits that have been key to the Valley's success over time, despite the recent fallout. So-called "mentor capitalists," in Leonard's view, are "smart angels," distinct from venture capitalists and angels, who are cashed-out... View Details

Keywords: by Martha Lagace

10 Nov 2020
Sharpening Your Skills

Research News and Tips: Innovating Across Time Zones

meet internal production benchmarks associated with salient calendar periods...,” according to the researchers. Salespeople who scramble to meet end-of-term quotas are familiar with the phenomenon. Read the paper: Internal Deadlines, Drug... View Details

Keywords: by Sean Silverthorne

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

firm, therefore, lacks legitimacy and may be looked upon with suspicion by stakeholders. In order to gain legitimacy, a new firm is required to look like existing organizations, which possess legitimacy because of their familiarity to... View Details

Keywords: by Sarah Jane Gilbert; Advertising

31 Aug 2010
First Look

First Look: August 31

(conditional) gender gap is largest among faculty members at the highest status institutions. Download the paper: http://www.hbs.edu/research/pdf/11-014.pdf Fluid Tasks and Fluid Teams: The Impact of Diversity in Experience and Team View Details

Keywords: Sean Silverthorne

04 Apr 2011
Research & Ideas

Attention Medical Shoppers: What Health Care Can Learn from Walmart and Amazon

ER costs have dropped significantly. The Power Of Checklists Gawande also stressed the importance of implementing checklists in health care. (Gawande is the author of The Checklist Manifesto. Knowing that the manufacturing industry was View Details

Keywords: by Carmen Nobel; Health

06 Jan 2021
Research & Ideas

Unexpected Exercise Advice for the Super Busy: Ditch the Rigid Routine

else first. And for anyone prone to setting overly ambitious exercise goals in 2021, Beshears’ findings lend support for some familiar advice: Squeeze in exercise when it fits. Busy people can’t assume that every day will follow a... View Details

Keywords: by Danielle Kost

19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the... View Details

Keywords: by Michael Blanding; Retail

19 Apr 2004
Research & Ideas

Ground-Floor Opportunities for Retail in India

however, offers a different model that consumers are beginning to embrace. "Our outlets encourage browsing and we sell at a fixed price." Jain cited a challenge familiar to any retailer in any country: difficulty managing... View Details

Keywords: by Julia Hanna; Consumer Products; Retail

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

good enough. The range of safety risks has expanded and consumers everywhere are trying new products and experiences they aren't familiar with. Marketers must do more to educate consumers about safe behaviors and not worry so much about... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

e-books through its own iBooks app, so why would [Apple] ever say yes?" Such questions intrigued Zhu, whose research covers competitive strategy and innovation in high-tech industries. Along with Ron Adner of Dartmouth and Jianqing Chen of The University of Texas at... View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

16 Feb 2004
Research & Ideas

HBS Center Focuses on Europe

little familiarity with the nature of our case writing and research. This poses some challenges that are less of an issue with U.S.-based cases. We have especially found that the decision to allow HBS to write a case about the company... View Details

Keywords: by Cynthia Churchwell

06 Nov 2013
What Do You Think?

Is Top-Down Resource Allocation on the Rise?

be familiar with specific opportunities) manages the context—organization, the way managerial performance is measured and rewarded, etc.—that shapes definition of opportunities and the selection of those to be supported. In this view,... View Details

Keywords: by James Heskett

06 Jan 2011
What Do You Think?

How Should Management Deal With “Anonymous”?

to care in the use of the Internet, Gerald Nanninga pointed out that the best defense might well be a carefully-crafted strategy that competitors can't replicate even if they are familiar with it . Another creative proposal, leaking... View Details

Keywords: by James L. Heskett

02 Feb 2004
Research & Ideas

Mapping Your Corporate Strategy

of our readers are familiar with Porter's work. How does your work on strategy intersect with his? A: It's actually quite simple. Porter's work helps managers formulate their strategy. Our work provides the discipline to ensure that the... View Details

Keywords: by Martha Lagace

18 Aug 2009
First Look

First Look: August 18

examine the effects of team familiarity and diversity in experience on performance for software development projects. We find the interaction of team familiarity and diversity in experience has a... View Details

Keywords: Martha Lagace

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

As one of the largest toy makers in the world, the LEGO Group has been riding high in America and Western Europe. To grow, however, LEGO recently faced a decision familiar to many other multinationals: should the company shift from... View Details

Keywords: by Kim Girard; Entertainment & Recreation

09 Jul 2018
Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

that Lobovsky was able to deal with through the company’s direct relationship with clients. Anxious that such issues might crop again, he decided to invest in direct sales, creating a team to market to engineering clients who were already View Details

Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail

23 Feb 2004
Research & Ideas

It’s Back to Business-Basics for Nonprofits

To transform lofty aspirations into quantifiable impact, nonprofits need to become more familiar with traditional business tools such as business plans, precise mission statements, and goal setting to improve their performance. That was... View Details

Keywords: by Manda Salls

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

Beset by changes on several fronts, the media industry, traditionally comprising the familiar print and broadcast channels of mass communication, has been undergoing a major transformation in recent years, change that appears certain to... View Details

Keywords: by Peter K. Jacobs; Advertising

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