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  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 21 Nov 2023
  • Research & Ideas

Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

called emotional contagion. Goldenberg’s past research shows that negative sentiments tend to spread faster than positive ones on social media, particularly when expressed by public figures. Achieving a sense of calm On an individual level, an View Details
Keywords: by Kristen Senz
  • 06 Dec 2006
  • Op-Ed

India Needs to Encourage Trade with China

upgrade their game—the well-known salubrious effects of competition operated—and this is no bad thing in itself. India does not yet figure on the ten most important countries to China in terms of trade. But it also clarified that Indians... View Details
Keywords: by Tarun Khanna
  • 11 Jun 2020
  • Blog Post

Know Your Audience - Recruiting HBS Students for Venture Capital

The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your... View Details
Keywords: Venture Capital / Private Equity
  • Web

Accounting & Management - Doctoral

degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another... View Details
  • 05 Sep 2023
  • Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

In the 1990s, after drugmaker Eli Lilly spent more than a decade and millions of dollars developing the new drug Alimta to treat lung cancer, the medication came up short in effectively treating cancer in expanded trials. While the... View Details
Keywords: by Michael Blanding
  • November–December 2015
  • Article

Active Postmarketing Drug Surveillance for Multiple Adverse Events

By: Joel Goh, Margrét V. Bjarnadóttir, Mohsen Bayati and Stefanos A. Zenios
Postmarketing drug surveillance is the process of monitoring the adverse events of pharmaceutical or medical devices after they are approved by the appropriate regulatory authorities. Historically, such surveillance was based on voluntary reports by medical... View Details
Keywords: Drug Surveillance; Health Care; Stochastic Models; Queueing; Diffusion Approximation; Brownian Motion; Health Care and Treatment; Analytics and Data Science; Analysis
Related
  • 18 Apr 2022
  • HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

societal issues, according to two new Harvard Business School case studies. “Increasingly, business leaders are expected to take stands on societal issues—to do societal good. It’s gone beyond ‘do no harm,’” says George A. Riedel, the... View Details
Keywords: by Jay Fitzgerald
  • 26 Jun 2007
  • Working Paper Summaries

Contracting in the Self-reporting Economy

Keywords: by Romana L. Autrey & Richard Sansing; Accounting
  • August 2017 (Revised July 2018)
  • Case

MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work

By: Elie Ofek and Amanda Dai
In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details
Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry
Related
  • 03 Jun 2024
  • Blog Post

Five Ways to Rethink Your Job Description

Crafting a simple yet effective job description is a fine art. Many organizations miss the golden opportunity to write job descriptions that captures their culture, conveys what makes them unique, and describe the practical details of the... View Details
Keywords: All Industries
  • 14 Sep 2021
  • Blog Post

How to Support Your Employees' Career Development

that will create a pipeline of talent and allow your employees to thrive and serve as positive ambassadors for your organization throughout their careers. To implement effective career development at your organization, Fitzpatrick... View Details
  • 03 Oct 2023
  • What Do You Think?

Do Leaders Learn More From Success or Failure?

leaders most effectively to enter the real world. I can add a personal experience to those that Edmondson cites. In 1990, a colleague, HBS Professor John Kotter, and I began a study of the impact of an organization’s culture on its... View Details
Keywords: by James Heskett
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

whether, when, and for which type of customer the introduction of a new channel helps and hurts sales in existing channels. Our framework separates short- and long-run effects by analyzing underlying channel capabilities. It suggests that... View Details
Keywords: Sean Silverthorne
  • January 2009
  • Case

When Supply is of Public Interest: Roche & Tamiflu

The case focuses on the challenges of Roche maintaining a supply network for a global influenza pandemic response initiative based on its antiviral drug Tamiflu. The Roche group is a 40 billion CHF company consisting of a pharmaceutical division and a diagnostic... View Details
Keywords: Global Strategy; Health Pandemics; Distribution; Logistics; Production; Supply Chain Management; Performance Capacity; Pharmaceutical Industry
Related
  • 2009
  • Working Paper

Does Competition Favor Delegation?

By: Christian Alejandro Ruzzier
This paper studies the consequences of product-market competition on firms' decisions to delegate more or fewer decision-making responsibilities to managers. By simultaneously addressing the choice of both competitive actions and organizational design, the paper makes... View Details
Keywords: Business or Company Management; Competition; Decision Making
Related
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

focus exclusively on estimates of expected payoffs, such as credit ratings, without considering the state of the economy in which default is likely to occur. Such investors are likely to be attracted to securities whose payoffs resemble... View Details
Keywords: Martha Lagace
  • December 2022
  • Article

The Task Bind: Explaining Gender Differences in Managerial Tasks and Performance

By: Alexandra C. Feldberg
This multi-method study of managers in a grocery chain identifies a novel mechanism by which threats of gender stereotypes undermine women’s ability to be effective managers. I find that women managers face a task bind, a dilemma that managers experience as they try to... View Details
Keywords: Gender Stereotypes; Gender; Managerial Roles; Performance Expectations
Related
  • Web

Marketing - Faculty & Research

for the 2022 John D. C. Little Award. They study the effect of Airbnb’s smart-pricing algorithm on the racial disparity in the daily revenue earned by Airbnb hosts. Their empirical strategy exploits Airbnb’s introduction of the algorithm... View Details
  • 26 Apr 2023
  • In Practice

Is AI Coming for Your Job?

tools that are now being introduced will have a profound impact on the labor market, leading to the eventual elimination of many jobs and the restructuring of many others. The effect will be particularly acute among knowledge... View Details
Keywords: by Kristen Senz; Technology