Publications

09 Sep 2015
News

Here's why Germany is welcoming migrants with open arms

June 1994
Case

Green Marketing at Rank Xerox

By: Jeffrey F. Rayport

Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details

Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Manufacturing Industry; Consumer Products Industry; Europe

04 Nov 2010
News

Harvard a Hit in China, but India Proves Trickier

September 2008 (Revised April 2009)
Supplement

Martha Goldberg Aronson: Challenges at Mid-Career (B)

By: William W. George

Martha Goldberg Aronson of Medtronic is trying to decide whether to accept the offer from Medtronic CEO Bill Hawkins to become senior vice president and chief talent officer. Aronson returned from an executive role in Europe just 18 months before as vice president,... View Details

Keywords: Decision Choices and Conditions; Job Design and Levels; Leadership; Managerial Roles; Work-Life Balance

22 Mar 2023
Blog Post

Decarbonization and Sustainable Production: Immersive Field Course in Denmark and the Netherlands

As I packed my bag to return to Boston after an exciting 2 weeks in Denmark and the Netherlands, I could not help but reflect on my experience there. I traveled to Europe to participate in the Immersive Field Course on Decarbonization and... View Details

July 1997 (Revised February 1998)
Case

Aladdin Knowledge Systems

By: John A. Quelch

The founder, president, and CEO of a leading software security company has just announced the $5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the... View Details

Keywords: Distribution; Marketing; Applications and Software; Globalization; Acquisition; Sales; Information Technology Industry; United States; Europe

Article

Merchants as Business Groups: British Trading Companies in Asia before 1945

By: G. Jones and Judith Wale

Merchants formed an important component of British foregn direct investment before 1945. Locating in parts of Asia, Latin America and other developing economies, they often diversified into non-trading activities, inclding the ownership of plantations. This article... View Details

Keywords: Trade; Developing Countries and Economies; Diversification; Competency and Skills; Entrepreneurship; Foreign Direct Investment; Asia; Latin America; Europe; Africa; North and Central America

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January 2006 (Revised February 2006)
Case

E.ON Corporate Strategy

By: Forest L. Reinhardt and Sebastian Frankenberger

Examines the corporate strategy of German energy giant E.ON. The firm is vertically integrated, horizontally diversified across electricity and natural gas, and active in numerous countries in Europe as well as in the United States. Explores the costs and benefits of... View Details

Keywords: Diversification; Vertical Integration; Corporate Strategy; Globalization; Energy Sources; Economics; Energy Industry; Germany; United States; Europe

March 2020
Case

Voi Technology

By: Jeffrey F. Rayport and Olivia Hull

Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details

November 2011 (Revised April 2016)
Case

Coco Chanel: Creating Fashion for the Modern Woman (A)

By: Mukti Khaire and Kerry Herman

Chanel, the iconic haute couture house, founded by Gabrielle "Coco" Chanel in 1913, came to embody its founder's philosophy, taste, and style and set a distinctive and influential tone for women's fashion. Coming to prominence during the height of cultural modernity in... View Details

Keywords: Fashion And Creative Industries; Apparel Manufacturing; Business History; Business Growth and Maturation; Management Succession; Entrepreneurship; Business Startups; Brands and Branding; Fashion Industry; Apparel and Accessories Industry; North and Central America; Europe

25 May 2019
News

Gifts of the immigrants, woes of the natives: Lessons from the Age of Mass Migration

15 Jul 2020
News

Pandemic disproportionately affects scientists with young children

October 17, 2022
Article

When Climate Collaboration Is Treated as an Antitrust Violation

By: Matteo Gasparini, Knut Haanaes and Peter Tufano

Carbon emissions transcend firms and borders—they are a massive, unpriced externality. Companies across industries are increasingly waking up to the need to cooperate in the fight against climate change but the law might get in the way. Across Europe and the U.S.,... View Details

Keywords: Climate Impact; Climate Finance; Antitrust; Anti-trust; Climate Change; Environmental Regulation; Law

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May 1994 (Revised September 1994)
Case

STAR TV (A)

By: Michael Y. Yoshino and J. Peter Williamson

Concerns the decision whether or not to launch a satellite television service in Asia in the 1990-1991 period. STAR TV was a joint venture between Hutchison Whampoa and Li-Ka Shing and was established to launch such a service. Li-Ka Shing's son, Richard, was CEO.... View Details

Keywords: Joint Ventures; Decisions; Product Launch; Service Delivery; Adaptation; Entertainment and Recreation Industry; Asia; Europe; United States

August 2002 (Revised December 2003)
Case

Italy: A New Commitment to Growth

By: Richard H.K. Vietor and Rebecca Evans

Examines Italy's efforts to comply with the Maastricht Treaty and become integrated with Europe in the European Union. By 2002, Italy has achieved macroeconomic stability, but slow growth threatens the country's future competitiveness. Prime Minister Silvio Berlusconi... View Details

Keywords: Macroeconomics; Economic Growth; Competitive Strategy; Integration; Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Globalized Economies and Regions; International Relations; Alliances; Italy; European Union

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September 2018 (Revised December 2019)
Case

Zebra Medical Vision

By: Shane Greenstein and Sarah Gulick

An Israeli startup founded in 2014, Zebra Medical Vision developed algorithms that produced diagnoses from X-rays, mammograms, and CT-scans. The algorithms used deep learning and digitized radiology scans to create software that could assist doctors in making... View Details

July 1997
Case

Walt Disney's Dennis Hightower: Weaving Together the European Operations

By: Ashish Nanda

The case describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. It focuses on how he has gone about establishing a regional office and knitting local operations closer together, the... View Details

Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Entertainment and Recreation Industry; Middle East; Europe