Publications

November 2019
Teaching Note

Actera Group: Investing in Mars Cinema Group (A) and (B)

By: Victoria Ivashina and Jeffrey Boyar

In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM,... View Details

Keywords: Private Equity; Value Creation; Transformation; Valuation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Turkey

August 1996 (Revised December 1999)
Case

J Boats, Inc.

By: Robert L. Simons

During the 20-year evolution of a family-owned, entrepreneurial sailboat company, two founders leverage their design and marketing skills to build one of the most recognized brands in the recreational boating industry. The founder then considers management succession... View Details

Keywords: Corporate Entrepreneurship; Family Business; Risk Management; Financial Management; Leveraged Buyouts; Brands and Branding; Competitive Strategy; Capital Markets; Valuation; Shipping Industry; Shipping Industry

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television production company SpringHill Entertainment as well... View Details

Keywords: Sean Silverthorne

September 2014 (Revised November 2014)
Case

Marketing Marijuana in Colorado

By: John A. Quelch and David Lane

Colorado's 2014 legalization of marijuana for adult recreational (not just medical) use created a new market that entrepreneurs rushed to enter, channeled by regulations that aimed to minimize marijuana's access to minors while not stifling the emergent new industry.... View Details

Keywords: Public Health; Regulation; Marijuana; Plant-Based Agribusiness; Public Sector; Entrepreneurship; Health Care and Treatment; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Colorado

March 2011
Teaching Note

Hollywood in India: Protecting Intellectual Property (A) and (B) (TN)

By: Lakshmi Iyer

Teaching Note for 711017 and 711018. View Details

Keywords: Markets; Strategy; Intellectual Property; Crime and Corruption; Film Entertainment; Motion Pictures and Video Industry; India

June 1994
Supplement

Rudi Gassner at BMG International, Video

By: Linda A. Hill

Shows excerpts from a class discussion with Gassner and an MBA class. He describes his leadership style and the challenges he faces as the senior executive of a global entertainment enterprise. View Details

Keywords: Entertainment; Globalization; Leadership Style; Problems and Challenges; Entertainment and Recreation Industry

Nov 2008
Conference Presentation

Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.

By: Anita Elberse

Keywords: Film Entertainment; Motion Pictures and Video Industry

September 1992
Case

Star Cablevision Group (D): Financial Crisis and Managing Constituencies

By: William A. Sahlman

Fourth case in a series of six cases. This case describes the company as it reaches financial crisis and manages constituencies. View Details

Keywords: Business Ventures; Finance; Management; Crisis Management; Entertainment and Recreation Industry

18 May 2016
Working Paper Summaries

The Impact of Mass Shootings on Gun Policy

Keywords: by Michael Luca, Deepak Malhotra, and Christopher Poliquin; Entertainment & Recreation

August 1998 (Revised October 1998)
Case

Disney's "The Lion King" (A): The $2 Billion Movie

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

In 1994, just 10 years after its filmed entertainment division lost $33 million, Disney's animated creation "The Lion King" became the second highest grossing film ever. In addition to drawing $740 million in worldwide box office sales, its merchandise sales exceeded... View Details

Keywords: Value Creation; Marketing Strategy; Expansion; Creativity; Film Entertainment; Organizational Change and Adaptation; Organizational Structure; Product Development; Entertainment and Recreation Industry; Entertainment and Recreation Industry

Research Summary

Research Focus

By: Anita Elberse

My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details

18 Apr 2018
First Look

First Look at New Research and Ideas, April 18, 2018

the industry and in China. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/909403 Harvard Business School Case 216-052 Bankruptcy at Caesars Entertainment Caesars... View Details

Keywords: Sean Silverthorne

08 Sep 2016
Cold Call Podcast

How Netflix Built its House of Cards (and Changed TV Forever)

Keywords: Re: Anita Elberse; Entertainment & Recreation

12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

the hub economy will continue to spread across more industries, concentrating more power in the hands of a few. As an example, they take an in-depth look at the auto industry and how Apple View Details

Keywords: Carmen Nobel

1992
Article

Public Policy and the Evolution of Cable Television, 1950-90

By: Willis Emmons

Keywords: Entertainment; Policy; Media and Broadcasting Industry

Find at Harvard

June 2010 (Revised January 2012)
Case

Blue Man Group: Creativity, Life and Surviving an Economic Meltdown

In 2008, Blue Man Group's three co-founders are facing the prospect of losing not just a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman, and Phil Stanton as they pursue their creative passion and build the... View Details

Keywords: Arts; Financial Crisis; Entrepreneurship; Crisis Management; Growth and Development Strategy; Brands and Branding; Personal Development and Career; Creativity; Entertainment and Recreation Industry

June 2009
Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman

We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry

Find at Harvard

May 2016 (Revised April 2019)
Case

Legendary Entertainment: Moneyball for Motion Pictures

By: John A. Deighton and Leora Kornfeld

Legendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and... View Details

Keywords: ＂Marketing Analytics＂; Marketing Strategy; Decision Making; Motion Pictures and Video Industry; Motion Pictures and Video Industry