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Show Results For
- All HBS Web
(444)
- News (105)
- Research (264)
- Events (1)
- Multimedia (1)
- Faculty Publications (91)
- 25 Aug 2022
- News
Case Study: Sound Check
making sure our existing customers still win and that we can still grow in that market,” says Pemberton. Should LS stick with the formula that’s been working, or should they make the leap to enterprise sales... View Details
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
film’s revenues and be able to choose a release date that will enhance our sales of toys and other merchandise. What changes will be made at the company as it enters this new industry? Our Marvel Studios division has been intimately... View Details
- 13 Mar 2018
- First Look
March 13, 2018
historians in recent years, academic research on business groups has, to date, remained within the boundary of emerging markets. The major aim of this volume is to explore the long-term evolution of different varieties of large View Details
Keywords: Sean Silverthorne
- 19 Jul 2004
- Research & Ideas
Why Innovations Sit on the Shelf
about what they've learned, and what changes they're planning. This collective, public conversation was critical when sales managers at Mattel Canada were trying to initiate a different kind of innovation: introducing a new View Details
- 03 Dec 2001
- What Do You Think?
What Happens When the Sumo Master Learns Judo?
does not trust Microsoft and its use of 'customer' information to market to customers and hold them digitally captive. This demographic will continue to provide sales to (a judo master competitor)." These comments reflect general... View Details
Keywords: by James Heskett
- 01 Mar 2023
- News
Is AI OK?
and attention, generosity and fairness. She cofounded pymetrics to capitalize on those existing tools. Polli and her partners developed a collection of gamified assessments and used them to evaluate top performers in various roles, like View Details
- 09 Feb 2016
- First Look
February 9, 2016
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50453 November 2, 2015 Harvard Business Review The Best Ways to Hire Salespeople By: Cespedes, Frank V., and Daniel Weinfurter Abstract—Companies typically spend more on hiring in View Details
Keywords: Sean Silverthorne
- 01 Jan 2007
- News
Donna L. Dubinsky, MBA 1981
Embroidery. There she experienced all aspects of a small business, from sales to quality control to delivering merchandise. "Every businessperson should have sales experience," she says. "That's where the... View Details
- 21 Oct 2014
- First Look
First Look: October 21
literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest part of strategy implementation in most firms, the... View Details
Keywords: Sean Silverthorne
- 01 Jul 2008
- First Look
First Look: July 1, 2008
full advantage of its growing product portfolio. Students debate the merits of going after new customers by building an enterprise sales force or mining the existing customer base with an inside View Details
Keywords: Martha Lagace
- 05 Mar 2013
- First Look
First Look: March 5
Paper: http://www.people.hbs.edu/shanson/Issuer_Quality_2013_RFS_Final.pdf The Cost of High-Powered Incentives: Employee Gaming in Enterprise Software Sales Authors:Larkin, Ian Publication:Journal of Labor... View Details
Keywords: Sean Silverthorne
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
of him and his company. But eventually, when sales of his breakthrough, no-frills Model T began to flag because car buyers became interested in style, not just functionality, Ford refused to face facts. He denied that the world had moved... View Details
- 01 Dec 2015
- First Look
December 1, 2015
vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force... View Details
Keywords: Sean Silverthorne
- 01 Jan 2003
- News
Greylock
retired U.S. Army brigadier general) Georges F. Doriot, who had founded American Research & Development Corp. (AR&D) in 1946, the first public venture capital firm in the United States. As the American economy began to soar after World War II, Doriot saw the need for... View Details
- 25 Feb 2002
- Research & Ideas
MNCs in Asia: Investing in the Future
said Howson, who focuses on mergers and acquisitions, project finance, and capital markets in his firm's Beijing office. The creation of domestic capital markets, increasing access to foreign capital, legal changes in corporate structuring, and the View Details
Keywords: by Julia Hanna
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
largest consumer research panel in the Middle East, and helped Yahoo!'s portal reach nearly 17 million unique users. In 2014, Yahoo! shuttered its Middle East portal, and Amira joined Facebook where she worked closely with both SMBs and large View Details
- 01 Jun 2000
- News
VC Luminary John Doerr: Education Reform Critical to Success of New Economy
with a few of my friends," Doerr told an audience of nearly one thousand HBS students who had gathered for his presentation, offered as part of the Social Enterprise Speaker Series. Since joining Kleiner Perkins in 1980, Doerr has played... View Details
- 03 Jan 2007
- First Look
First Look: January 3, 2007
Kendall Square Research was a small competitor in the supercomputer industry. Sales grew rapidly in 1992 and early 1993 and the company sold stock to the public for the first time. Analysts forecast higher earnings for 1993, then the... View Details
Keywords: Sean Silverthorne
- 13 May 2008
- First Look
First Look: May 13, 2008
small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced... View Details
Keywords: Martha Lagace
- 08 Jan 2008
- First Look
First Look: January 8, 2008
pressure, other circumstances, and Grady's level of creativity. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808075 D2Hawkeye: Growing the Medical IT Enterprise Harvard Business School Case 808-006 In... View Details
Keywords: Martha Lagace