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  • 2024
  • Working Paper

Platform Information Provision and Consumer Search: A Field Experiment

By: Lu Fang, Yanyou Chen, Chiara Farronato, Zhe Yuan and Yitong Wang
Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing... View Details
Keywords: Consumer Behavior; E-commerce; Decision Choices and Conditions; Learning; Internet and the Web
Related
  • July 2000 (Revised November 2001)
  • Case

Catalyst Medical Solutions

By: Amy C. Edmondson, Richard M.J. Bohmer and Naomi Atkins
Faced with a drop in the NASDAQ, four eHealth entrepreneurs must decide between two distribution strategies for their new company's technology. The team, comprised of three full-time resident physicians and an MBA, has developed software to enable electronic... View Details
Keywords: Product Development; Health Care and Treatment; Distribution; Strategy; Venture Capital; Applications and Software; Partners and Partnerships; Borrowing and Debt; Information Technology Industry; Service Industry
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    Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours

    Translations available in Arabic, Brazilian Portuguese, Indonesian, Korean, Portuguese, Turkish, Vietnamese.

    Western concerns about the rise of China and India are raising alarms today, much as they were fifty years ago. China and India currently operate in... View Details

    • 26 Oct 2017
    • News

    The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

    • 29 Jan 2014
    • HBS Seminar

    Misiek Piskorski, Harvard Business School

    • 11 Feb 2025
    • HBS Seminar

    Brett Hollenbeck, University of California, Los Angeles

      The Value of Descriptive Analytics: Evidence from Online Retailers - Marketing Science

      Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we... View Details
      • 16 Jun 2011
      • Working Paper Summaries

      Search Diversion, Rent Extraction and Competition

      Keywords: by Andrei Hagiu & Bruno Jullien; Retail

        Jill J. Avery

        Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

        Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
        • February 2011 (Revised September 2016)
        • Case

        Investcorp and the Moneybookers Bid

        By: Matthew Rhodes-Kropf, Carin-Isabel Knoop and Nori Gerardo Lietz
        In January 2007, Hazem Ben-Gacem, managing director and co-head of Investcorp Technology Partners (ITP), needs to decide what to bid at an auction for Moneybookers Limited, one of the top three e-payment solution providers in Europe. However, approximately 70% of... View Details
        Keywords: Business Startups; Games, Gaming, and Gambling; Private Equity; Investment; Auctions; Bids and Bidding; Valuation; Europe; United States
        Related
        • March 2022
        • Teaching Note

        Supreme: Remaining Cool While Pursuing Growth

        By: Jill Avery and Sandrine Crener
        Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details
        Keywords: Cultural Branding; Marketing; Brands and Branding; Luxury; Growth Management; Consumer Products Industry; Fashion Industry; Retail Industry; United States
        Related
        • November 2013 (Revised May 2023)
        • Case

        Valuing Yahoo! in 2013

        By: Luis M. Viceira and Atul Khosla
        In late July 2013, Danielle Engle, Managing Director of Clairemont Capital, was contemplating what to do about a large investment her fund had in the stock of Yahoo! Inc. In mid-2012, Clairemont had invested nearly $75M in Yahoo! after the tech company settled a highly... View Details
        Keywords: Investment; Decision Making; Investment Activism; Business Model; Growth and Development Strategy; Valuation
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          Michael E. Porter

          Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

          Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
          • 09 Mar 2023
          • HBS Seminar

          Gerard Cachon, Wharton

            Shunyuan Zhang

            Shunyuan Zhang is an associate professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.

            Professor Zhang studies the sharing economy and the marketing problems that... View Details

            Keywords: e-commerce industry; e-commerce industry; e-commerce industry
            • 25 Apr 2023
            • Op-Ed

            How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

            under globally recognized brand names, including the private labels of mass merchants such as Walmart, Costco, and Target. Most of those profits accrued to the brands, rather than the Chinese suppliers. E-commerce and the gradual... View Details
            Keywords: by John Deighton; Fashion; Retail; Consumer Products

              Andy Wu

              Andy Wu is the Arjun and Minoo Melwani Family Associate Professor of Business Administration in the Strategy Unit at Harvard Business School, where he teaches in the MBA and Executive Education programs. He researches, teaches, and advises managers... View Details

              Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

                Anita Elberse

                Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

                Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

                Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

                  Michael I. Norton

                  Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor... View Details

                  Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

                    Eva Ascarza

                    Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit.  She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details

                    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry