Publications

July – August 2010
Article

Are You Ignoring Trends That Could Shake Up Your Business?

By: Elie Ofek and Luc Wathieu

Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details

Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development

Find at Harvard

November 2017
Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details

Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)

March 2023
Case

Moderna

By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer, Kerry Herman, Allison J. Wigen and Dave Habeeb

This multimedia case follows the story of Moderna and its entry into vaccine development in the wake of the COVID-19 pandemic. In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19.... View Details

Keywords: Health Pandemics; Research and Development; Digital Transformation; Health Testing and Trials; Biotechnology Industry; Pharmaceutical Industry

30 Jan 2019
What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

Summing Up: Which Schools Will Produce the Next Generation of Transformative Leaders? This month’s column featured two leaders who were able to build organizations that literally transformed the mutual fund... View Details

Keywords: by James Heskett; Air Transportation; Financial Services

September 2017 (Revised November 2018)
Case

Marriott International: The Next 90 Years

By: Chiara Farronato and Gary Pisano

The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the... View Details

21 Jul 2015
First Look

First Look: July 21, 2015

Digital Insight as key to complementing NCR's offerings in the financial services industry, transforming it from a maker of standalone, electromechanical cash registers and ATMs into an "omni-channel,... View Details

Keywords: Sean Silverthorne

September 2020
Case

True North: Pioneering Analytics, Algorithms and Artificial Intelligence

By: Karim R. Lakhani, Kairavi Dey and Hannah Mayer

True North was a private equity fund that specialized in the growth and buyout of mid-market, India-centric companies. The leadership team initially believed that technology was not core to traditional businesses and steered clear of new age technology-oriented... View Details

Keywords: Artificial Intelligence; Information Technology; Management; Operations; Organizations; Leadership; Innovation and Invention; Business Model; AI and Machine Learning; Computer Industry; Technology Industry

08 Aug 2023
Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

employees. The term emerged in the early 2000s as computers, data storage, and the internet grew faster and more capable. In its most basic form, people analytics is defined as taking a “data-driven approach to address employee-related decisions and practices,” says... View Details

Keywords: by Ben Rand

December 2023
Case

Davivienda Bank's Upskilling and Reskilling Strategy in Colombia

By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago

Set in 2022, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate—and the bank’s upskilling and reskilling... View Details

October 2010 (Revised May 2011)
Case

Take-Two Interactive Software, Inc.

By: Sunil Gupta and Kerry Herman

In September 2010, faced with increasing threat from social game companies such as Zynga, Ben Feder, the CEO of Take-Two Interactive Software. Inc., had to decide the long-term strategy of his video-game company. As a publisher of traditional video games for Xbox 360,... View Details

Keywords: Mergers and Acquisitions; Business Model; Leadership Style; Marketing; Competitive Strategy; Entertainment and Recreation Industry

26 Feb 2001
Research & Ideas

Evolving for Success [Part One]

A whole new way of working, leading, and living is in store for every human being, thanks to the Internet, according to HBS professor Rosabeth Moss Kanter. But how best can people and businesses make their mark? In her new book Evolve!: Succeeding in the View Details

Keywords: by Staff

October 2023 (Revised November 2023)
Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz

By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details

05 Feb 2001
Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

burn cash faster than they make it. But already successful pioneers such as eBay, Amazon, and Yahoo! have transformed industry dynamics, opened new career aspirations, and become emblematic of a new workplace style. The wanna-dots are... View Details

Keywords: by Rosabeth Moss Kanter

03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

Artificial intelligence, machine learning, and big data will transform financial services and small-business lending long before they impact driverless cars, predicts Harvard Business School Senior Fellow Karen G. Mills. “As we speak,... View Details

Keywords: by Martha Lagace; Banking; Financial Services

2020
Working Paper

Design in the Age of Artificial Intelligence

By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti

Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about... View Details

Keywords: Artificial Intelligence; Design Thinking; Technological Innovation; Design; Change; Theory; AI and Machine Learning

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21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

2018 Boston: Harvard Business Review Press Driving Digital Strategy: A Guide to Reimagining Your Business By: Gupta, Sunil Abstract—Disruption and transformation get a lot of hype and for good reason. View Details

Keywords: Dina Gerdeman

November 2018 (Revised August 2020)
Case

The Reinvention of Kodak

By: Ryan Raffaelli and Christine Snively

The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details

Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy