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- All HBS Web
(464)
- News (171)
- Research (232)
- Events (1)
- Multimedia (23)
- Faculty Publications (129)
Show Results For
- All HBS Web
(464)
- News (171)
- Research (232)
- Events (1)
- Multimedia (23)
- Faculty Publications (129)
- winter 2002
- Article
Customers As Assets
By: Sunil Gupta and Donald R. Lehmann
Gupta, Sunil, and Donald R. Lehmann. "Customers As Assets." Journal of Interactive Marketing 17, no. 1 (winter 2002): 9–24. (Winner of Journal of Interactive Marketing. Best Paper Award.)
- 2005
- Book
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
By: Sunil Gupta and Donald R. Lehmann
Gupta, Sunil, and Donald R. Lehmann. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. Wharton School Publishing, 2005. (2006 winner of the annual Berry-AMA book prize for the best book in marketing.)
- 01 Aug 2002
- News
Wine Country Reunion
In early May, seventeen 63rd AMP alumni and their spouses enjoyed a 30th Reunion celebration in the heart of California's Napa Valley. The four-day event, based in St. Helena, provided ample time for classmates to rekindle friendships and catch up on each other's... View Details
- May 2016 (Revised October 2017)
- Teaching Note
Planters Nuts and Planters Nuts (B): The Power of the Peanut
By: Robert J. Dolan and Donald Ngwe
Teaching Note for (516-004) and (516-012) View Details
- November 20, 2000
- Article
Untangling the Value of Web Companies
By: Sunil Gupta and Donald R. Lehmann
- April 1998 (Revised January 2005)
- Case
Bahtulism, Collapse, Resurrection? Financial Crisis in Asia: 1997-1998
By: Huw Pill and Donald H. Mathis
Describes, in detail, events precipitating crises. Provides both conventional and new explanations of crises. Presents a chronology of crises as the events unfold, and a brief summary of four particular countries (Malaysia, Indonesia, South Korea, Thailand) and their... View Details
Keywords: Financial Crisis; Crisis Management; International Finance; Development Economics; Thailand; Malaysia; South Korea; Indonesia
Pill, Huw, and Donald H. Mathis. "Bahtulism, Collapse, Resurrection? Financial Crisis in Asia: 1997-1998." Harvard Business School Case 798-089, April 1998. (Revised January 2005.)
- 2008
- Chapter
Models of Customer Value
By: Sunil Gupta and Donald R. Lehmann
Keywords: Customer Value and Value Chain
Gupta, Sunil, and Donald R. Lehmann. "Models of Customer Value." In Handbook of Marketing Decision Models, edited by Berend Wierenga. International Series in Operations Research & Management Science. Springer Science + Business Media, 2008.
- 1995
- Chapter
U.S. Corporate Governance: Lessons from the 1980s
By: Michael C. Jensen and Donald Chew
Jensen, Michael C., and Donald Chew. "U.S. Corporate Governance: Lessons from the 1980s." In The Portable MBA in Investment, edited by P. Bernstein. New York: John Wiley & Sons, 1995. (Abridged version published in Theory of the Firm: Governance, Residual Claims, and Organizational Forms, (Harvard University Press, 2000).)
- October 2006
- Article
Customer Lifetime Value and Firm Valuation
By: Sunil Gupta and Donald R. Lehmann
Gupta, Sunil, and Donald R. Lehmann. "Customer Lifetime Value and Firm Valuation." Journal of Relationship Marketing 5, nos. 2/3 (October 2006).
- 01 Dec 2003
- News
Thought Leader
September 18, 2003) also emerged from HBS? Donald Davidson (MBA ’42), a professor at the University of California, Berkeley and a former president of the American Philosophical Association, died last August at the age of 86. Davidson... View Details
- Article
Are SBICs Doing Their Job?
By: Samuel Hayes and Donald H. Woods
Hayes, Samuel, and Donald H. Woods. "Are SBICs Doing Their Job?" Harvard Business Review 41, no. 2 (March–April 1963): 6–19.
- June 1998 (Revised January 2002)
- Teaching Note
Baker Precision Instruments, Inc., TN
By: Roy D. Shapiro and Donald Rosenfield
Teaching Note for (9-687-052). View Details
- summer 1991
- Article
Estimating Heterogeneity in Consumers' Purchase Rates
By: Sunil Gupta and Donald G. Morrison
Gupta, Sunil, and Donald G. Morrison. "Estimating Heterogeneity in Consumers' Purchase Rates." Marketing Science 10 (summer 1991): 264–269.
- 04 Sep 2019
- News
The School that Donham Built
its second decade. Mission and Method Donham (left) in 1944 with successor Donald K. David, who served as HBS’s third dean from 1942 to 1955. Donham (left) in 1944 with successor Donald K. David, who served... View Details
Keywords: Deborah Blagg
- September 1989
- Article
PACM: A Two Stage Procedure for Analyzing Structural Models
By: Donald R. Lehmann and Sunil Gupta
Keywords: Organizational Structure
Lehmann, Donald R., and Sunil Gupta. "PACM: A Two Stage Procedure for Analyzing Structural Models." Applied Psychological Measurement 13 (September 1989): 301–321.
- 13 Dec 2017
- News
Skydeck Live: What Really Motivates American Voters?
that. I think people had issues with her transparency or whatever. But there were a significant number of people who had a huge distaste for Donald Trump, but who really believed that Hillary Clinton was the last person in the world you'd... View Details
- April 2019
- Case
Afterpay U.S.: The Omnichannel Dilemma
By: Antonio Moreno, Donald Ngwe and George Gonzalez
In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free... View Details
Keywords: Omnichannel Retail; Multi-sided Platforms; Value Creation; Business Model Innovation; Fintech; Digital Marketing; Disruptive Innovation; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Channels; Brands and Branding; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Financial Services Industry; Retail Industry; Technology Industry; United States; Australia
Moreno, Antonio, Donald Ngwe, and George Gonzalez. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Case 519-086, April 2019.
- March 2019
- Case
HOPI: Turkey's Shopping Companion
By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey
Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
- July–August 2013
- Article
Six Ways to Sink a Growth Initiative
By: Donald L. Laurie and J. Bruce Harreld
The conventional wisdom about how best to pursue growth—launch a slew of initiatives in high-potential areas; appoint some promising young managers to lead them; locate them safely away from the established businesses—is a recipe for failure, according to the authors.... View Details
Laurie, Donald L., and J. Bruce Harreld. "Six Ways to Sink a Growth Initiative." Harvard Business Review 91, nos. 7/8 (July–August 2013): 82–90.
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (C)
By: Lynda M. Applegate and Donald E. Heller
Supplements the (A) case. View Details
Keywords: Education Industry
Applegate, Lynda M., and Donald E. Heller. "Administrative Data Project (C)." Harvard Business School Case 803-053, October 2002. (Revised February 2003.)