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Show Results For
- All HBS Web
(617)
- People (1)
- News (201)
- Research (336)
- Multimedia (1)
- Faculty Publications (81)
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- 23 Nov 2010
- First Look
First Look: November 23
Abstract Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales... View Details
Keywords: Sean Silverthorne
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
U.S. companies spent a staggering $285 billion on advertising in 2006, according to Advertising Age. That's a lot of dollars and expectations being handed to advertising managers to generate returns. But do... View Details
Keywords: by Sean Silverthorne
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
recalls, at the thought that he would effectively be giving away the equivalent of millions of dollars worth advertising exposures. By the end of the conversation, they were excited enough that the idea expanded to a broader vision of... View Details
- 26 Jan 2010
- First Look
First Look: Jan. 26
and David Moss Publication:Cambridge: Cambridge University Press, 2010 Abstract After two generations of emphasis on governmental inefficiency and the need for deregulation, we now see growing interest in the possibility of constructive... View Details
Keywords: Martha Lagace
- 10 Apr 2007
- First Look
First Look: April 10, 2007
anchoring, and loss aversion is key to generating returns on the investment side and educating clients on the advisory side. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207084 Board of Directors of... View Details
Keywords: Martha Lagace
- 19 Dec 2005
- Research & Ideas
Public Education Goes to School
and local governments will reach approximately $450 billion. Although per-pupil spending has more than doubled in real dollars over the last thirty years, student achievement has remained stagnant. U.S. students look mediocre, or worse,... View Details
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
month. It’s video streamed all around the world. He sent his deputy general counsel. I thought these things were odd. Why would you respond that way? Why would you go into hiding just at the time when everyone wants to hear from you? And... View Details
Keywords: Re: Andi Wang
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
inadequate in the wake of a large negative shock to the system. Following an adverse shock, it becomes critical to emphasize dynamic resilience, which involves forcing banks to actively recapitalize—i.e., regulation needs to focus on getting banks to raise new View Details
Keywords: Sean Silverthorne
- 07 Oct 2014
- First Look
First Look: October 7
the evaluations given (and consequent resource allocation). We empirically evaluate effects in data collected from a grant proposal process at a leading research university in which we randomized the assignment of evaluators and proposals to View Details
Keywords: Sean Silverthorne
- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
up equity crowdfunding to the general public. Currently, the agency is considering allowing companies to raise up to $1 million from crowdfunding, and allowing individuals with an annual income or net worth of $100,000 or more to invest... View Details
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
products. After presenting empirical support for our claims of an evolving marketplace, we discuss the tradeoffs associated with reshaping the ODA for the 21st century. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55381 in press Journal of... View Details
Keywords: Dina Gerdeman
- 23 Jan 2007
- First Look
First Look: January 23, 2007
introducing a generation to the practice of personal computing and laying the foundation for the Information Age. Gates and Jobs turned their curiosity about electronics into a multi-billion dollar industry.... View Details
Keywords: Martha Lagace
- 16 Nov 2010
- First Look
First Look: November 16, 2010
populations. While we have considerable evidence that donors are more generous if they know their assistance benefits a preferred group, we know little about the demand for such information. To start closing this gap, we study transfers... View Details
Keywords: Sean Silverthorne
- 09 Jan 2006
- Research & Ideas
Rebuilding Commercial Real Estate
every major Wall Street firm has become active in real estate private equity. "Morgan Stanley alone has gone from zero dollars under management to almost $40 billion over the past fifteen years," says Slaughter. Securitized debt... View Details
- 30 Jan 2018
- First Look
January 30, 2018
injects uncertainty into the consumer's relative product valuations since she is unable to observe the entire catalog of products that the retailer will sell that season. Rationally acting consumers may respond to this additional uncertainty by purchasing more... View Details
Keywords: Sean Silverthorne
- 27 Dec 2010
- Research & Ideas
HBS Faculty on 2010’s Biggest Business Developments
innovations, or selling services—to step up and lead without a hierarchy. Consumer marketing companies are lining up to use these networks to reach their tailored demographics with highly personalized messages. Already they are revolutionizing marketing by shifting... View Details
Keywords: by Staff
- 08 Apr 2008
- First Look
First Look: April 8, 2008
Casey, Comcast's New England Region general manager, transformed a low commitment and performance organization. When he took charge of this Comcast region he inherited an organization that was bureaucratic, had low customer satisfaction,... View Details
Keywords: Martha Lagace
- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
about professional ritual, rhythms, and disciplines that underlie the general approach to what they did with the music as well. If you look at how theater ensembles work, there is a notion at the People's Light & Theatre Company, a... View Details
- 07 Jun 2017
- Research & Ideas
How an African History Scholar Became a Modern Righter of Wrongs
attempt to squelch their demands for independence. Cover photo for Imperial Reckoning, Central Province, Kenya, c. 1954 (Photo credit: Popperfoto/Retrofile.com) The research became the basis for her 2005 book Imperial Reckoning, which won the 2006 Pulitzer Prize for... View Details
Keywords: by Carmen Nobel
- 01 Oct 2001
- Research & Ideas
Five Questions for Stuart Gilson
that restructuring addresses is very large—in the billions of dollars possibly. My research at companies suggests there are three primary motivations for restructuring. The first is the need to address poor financial performance. Here,... View Details
Keywords: by Sean Silverthorne