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- All HBS Web (602)
- Faculty Publications (109)
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- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
faculty, Hart, MBA '81, DBA '95, had direct knowledge of her course material: in 1985, she was one of the four founding officers of Staples Inc., the office-products retailer whose sales now exceed $10... View Details
Keywords: by John S. Rosenberg
- 04 Feb 2014
- First Look
First Look: February 4
traditional organizations for coordinating the collective efforts of creative workers. However, it is surprising that they result in any productive output as individuals often work without direct monetary incentives while collaborating... View Details
Keywords: Sean Silverthlorne
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
Business Review What’s the Right Kind of Bonus to Motivate Your Sales Force? By: Chung, Doug J., and Das Narayandas Abstract—Companies typically compensate their sales force by using some combination of... View Details
Keywords: Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
priorities?; (3) Do I give subordinates timely and direct feedback they can act on? Have I developed a succession roadmap?; and (4) Is my leadership style still effective, and does it reflect who I truly am? This highly readable and... View Details
Keywords: Sean Silverthorne
- 19 Jun 2007
- First Look
First Look: June 19, 2007
are held longer than want DVDs. Download the paper: http://www.hbs.edu/research/pdf/07-099.pdf Growth and the Quality of Foreign Direct Investment: Is All FDI Equal? Authors:Laura Alfaro and Andrew Charlton Abstract In this paper we... View Details
Keywords: Martha Lagace
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
we should be experiencing a resurgence of productivity in marketing, measured in terms of less waste in advertising, more clearly focused sales effort, and fewer product, service, and brand failures. However, it also raises interesting... View Details
Keywords: by James Heskett
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
however, as interesting as the phenomenon described by Annabelle Gawer and Michael Cusumano in their book, Platform Leadership. They include: Did platform leaders set out to create vehicles by which they might control the direction and... View Details
Keywords: by James Heskett
- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar Publishing Company, forthcoming... View Details
- 12 Apr 2016
- First Look
April 12, 2016
to Platforms: Making the Leap By: Zhu, Feng, and Nathan Furr Abstract—Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating View Details
Keywords: Sean Silverthorne
- 03 Mar 2008
- First Look
First Look: March 4, 2008
company. A simple portfolio strategy of going long the buy recommendations with school ties and going short buy recommendations without ties earns returns of 5.40% per year. We test whether Regulation FD, targeted at impeding selective disclosure, constrained the use... View Details
Keywords: Martha Lagace
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
- 22 Jan 2013
- First Look
First Look: Jan. 22
at the level of (a) organizational collectives, (b) single organizations, (c) organizational building blocks, and (d) individuals. Building on this framework, we develop a general model that points to major avenues for future research and charts new View Details
Keywords: Sean Silverthorne
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
have the resources, ideas, and ability to quickly pivot the deployment our sales strategy in a new format? How are we going to differentiate when our new mode of communication is the same as everyone else?” Skills needed now: Making... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 21 Apr 2009
- First Look
First Look: April 21, 2009
distinguishing between direct and complementary spillovers, we examine (1) the extent to which a hospital's specialization in areas related to cardiovascular care directly impacts performance in cardiovascular care (direct spillovers) and... View Details
Keywords: Martha Lagace
- 25 Aug 2015
- First Look
First Look Tuesday
short- and long-term direct monetary effects of operating a winning athletics program for an academic institution of higher education. We construct a unique panel dataset from multiple sources and utilize the latest dynamic panel data... View Details
- 30 Jul 2013
- First Look
First Look: July 30
stickiness and foster growth. However, as the company tried to push the cross-selling agenda across its various divisions, it faced myriad issues. It needed to educate its divisional sales staff about the services provided by divisions... View Details
Keywords: Anna Secino
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
discussed. Because Natura has a network of more than 200,000 direct sales consultants (much like the U.S.A.'s Avon or Mary Kay), new product ideas can be quickly tested in the market and immediate customer... View Details
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme... View Details
Keywords: Carmen Nobel
- 01 Oct 2020
- What Do You Think?
Are CEOs the Wrong Leaders for Stakeholder Capitalism?
of distribution (more transparency across multiple organizations in inventory management, lower inventory to sales ratios, fewer stockouts, etc.). Just as important was the question of who could lead the effort. Not surprisingly, it came... View Details
Keywords: by James Heskett
- 13 Apr 2010
- First Look
First Look: April 13
selling for the company, the sales person, and the consumer, as well as the potential of direct selling as a means of reaching the base of the pyramid for both commercial and social purposes. Purchase this... View Details
Keywords: Martha Lagace