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- All HBS Web (585)
- Faculty Publications (109)
- 23 Jan 2007
- First Look
First Look: January 23, 2007
plan. Store managers, following this change, directed less attention to the prevention of inventory shrinkage and more toward sales-generating activities and made different process choices within the store. We observed increases in the... View Details
Keywords: Martha Lagace
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
Briefly, what are the opportunities and challenges presented by the Internet as a channel? A: The average cost of a direct sales call is about $150. The Internet is at about $5 or less per interaction! Of... View Details
Keywords: by Sean Silverthorne
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
divided the ads into four types. The first two types, product-focused and action-focused, look for a direct response from the viewer. Product-focused ads showcase products and features, explaining to the viewer why he or she would like to... View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
"crammed" the new business into the old business model and sales processes. For example, most newspapers tried to force their online sites to make money by selling the same types of advertising to their traditional print... View Details
- 01 Mar 2010
- Op-Ed
A Golden Opportunity for Ford and GM
their own. The bigger question is, will Ford and GM be able to capitalize on this opportunity for the long term? I was with Whitacre when he initially learned that Toyota was suspending sales of 57 percent of its autos sold in the United... View Details
- 23 Aug 2011
- First Look
First Look: August 23
unobserved program attributes. Our focus is on the network television industry, in which the products are television shows. We estimate a model that allows us to distinguish between the direct effect of advertising on utility and its... View Details
Keywords: Sean Silverthorne
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
hand. You cannot resolve design issues—such as whether to adopt a direct or an indirect channel or, if indirect, how many levels are appropriate—without a sense of how distribution policies and practices are translated. Similarly, you... View Details
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
sales and no earnings went public with market valuations in the billions of dollars before falling to the ground little more than a year ago. But that's as far as the analogy goes, according to Yoffie. 'no Room For Error' "Post-crash... View Details
Keywords: by Jim Aisner
- 01 Dec 2022
- News
3-Minute Briefing: Yla Eason (MBA 1977)
would be difficult. But the toy business is a serious, cutthroat industry. Later, my experience building Olmec Toys would be documented in an HBS case. I was working as an editor at Standard and Poor’s when I started Olmec. I had no View Details
- 01 Dec 2016
- News
Carving a Niche
who is making it—there’s a direct dialogue now with the customer.” In other words, it’s the artisanal approach to sporting equipment. “In the future I think we’re going to see more $20 to $200 million brands than you will $2 billion... View Details
Keywords: Julia Hanna
- Web
Use of Electronic Resources | Baker Library
including but not limited to the sale of licensed materials Use licensed materials to train artificial intelligence (AI) models, such as large language models (LLMs) Individual resources may have more specific restrictions on use through... View Details
- 01 Jun 2002
- News
Be Our Guest: HBS Show 2002 Goes Off without a Hitch
the production's parodies of the many aspects of life at HBS included jokes, classroom references, and good-natured jibes at faculty. The daunting task of directing this year's production was given to Christina Aragon (MBA '02), who began... View Details
- 01 Sep 2015
- Blog Post
Building a Startup at HBS
direct patient care in a hospital, to biotech investing in New York and Boston, the Vein Whisperer has continued to keep our team united. Moving forward, we’re working remotely to finalize our patents and will continue to build the... View Details
- 17 Feb 2011
- News
Field Report: Rwanda
Karisimbi Partners, a three-person private consulting group that works with small- to mid-sized enterprises. “The idea behind Karisimbi’s model is that sustained economic growth in Rwanda requires private enterprise, reform, and direct... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 07 Oct 2011
- News
Tea’s Time
not just an idea anymore.” Based in San Francisco, Tea’s sales are projected to hit $25 million in 2011. Sold in some department stores (Nordstrom’s, Saks Fifth Avenue, Bloomingdale’s) and children’s clothing boutiques, Tea has seen... View Details
- 01 Dec 2015
- News
Case Study: Bionic Banking
a direct partnership with traditional advisors. The Answers: When I first started researching the robo-advising space two years ago, there were already 20 offerings out there. Wealthfront and Betterment have the highest visibility, but... View Details
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
diverse methodology to understand the relationships between firm boundaries, firm activities, and geographic borders. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52688 2017 Geography, Location, and Strategy. Multinational Activity in Emerging... View Details
Keywords: Sean Silverthorne
- 03 Aug 2022
- News
Hungry for Change
figure out other ways to get it to them.” Today, Sun & Swell’s sales come principally through website and wholesale channels that can accommodate the products’ shorter shelf life, including corporate offices and coffee shops. The product... View Details
Keywords: April White
- 01 Jun 2000
- News
Going Public: Shari P. Hubert
in her hometown of Indianapolis, Indiana; that she graduated cum laude from Dartmouth; or the fact that she garnered several sales and marketing awards at Merck & Company, Inc., where she worked for five years before coming to HBS.... View Details
Keywords: Deborah Blagg