• 2004
• Book

Introduction to e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing

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Rayport, Jeffrey F., and Bernard J. Jaworski. Introduction to e-Commerce. 2nd ed. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2004.

• 19 Oct 2012
• Research & Ideas

Digital Technology’s Profound Game Change for Marketers

meet with entrepreneurs who are trying to figure out what portion of the $70 trillion global economy they can dominate. Within the $1 trillion marketing industry, the impact of software eating marketing has now reached the board room. With the explosion of View Details

Keywords: by Jeffrey Bussgang; Technology; Technology

• 01 Apr 1996
• News

Technology for Learning's Sake

would really enable us to take it to the next level - the ability to combine integrated digitized text and exhibits - was only developed very recently." "We're at a juncture today in the technology where all... View Details

Keywords: by Deborah Blagg; photo by David Zadig

• March 2020
• Case

Maven Clinic: Women's Health in the Digital Age

By: Ariel D. Stern and Sarah Mehta

In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners... View Details

Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Information Technology; Applications and Software; Technology Industry; Technology Industry; United States

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Stern, Ariel D., and Sarah Mehta. "Maven Clinic: Women's Health in the Digital Age." Harvard Business School Case 620-035, March 2020.

• March 2014
• Teaching Note

The Weather Company

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and... View Details

Keywords: Leadership; Strategic Change; Technology; Digital; Weather; Organizational Change and Adaptation; Digital Platforms; Change Management; Leading Change; Growth and Development Strategy; Information Industry; Service Industry; Media and Broadcasting Industry

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Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "The Weather Company." Harvard Business School Teaching Note 314-125, March 2014.

• Web

Digital Operations - Course Catalog

HBS Course Catalog Digital Operations Course Number 2113 Associate Professor Antonio Moreno Spring; Q4; 1.5 credits Project Overview: Digital technologies are reshaping... View Details

• 01 Dec 2020
• News

Digital Health Care: Empowering Consumers

consumers have a voice. These new technologies have empowered consumers to monitor and manage their own diseases. MORE STORIES ABOUT IMPACT: The Digital Transformation of Health Care A New Approach to... View Details

Keywords: April White

• 2007
• Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web

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Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.

• June 2024
• Teaching Note

Maven Clinic: Women's Health in the Digital Age

By: Ariel D. Stern and Sarah Mehta

Teaching note to accompany “Maven Clinic: Women’s Health in the Digital Age” (case no. 620-035) View Details

Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Technology Industry; Technology Industry; United States; New York (city, NY)

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Stern, Ariel D., and Sarah Mehta. "Maven Clinic: Women's Health in the Digital Age." Harvard Business School Teaching Note 624-012, June 2024.

• October 2023
• Case

CornerUp: Digitizing the Corner Store

By: Álvaro Rodríguez Arregui, Stacy Straaberg and Diego Zainos De La Sota Riva

In July 2023, Jason Diaz, co-founder and CEO of CornerUp, assessed the progress of his business-to-business e-procurement software application (app) startup, founded in January 2022. CornerUp began as a fast-moving consumer packaged goods (FMCG) distributor in New York... View Details

Keywords: Business Growth and Maturation; Business Startups; Small Business; Transition; Decisions; Social Entrepreneurship; Geographic Location; Disruptive Innovation; Market Participation; Digital Platforms; Trust; Business Strategy; Expansion; Information Infrastructure; Internet and the Web; Technology Adoption; Value Creation; Technology Industry; United States

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Rodríguez Arregui, Álvaro, Stacy Straaberg, and Diego Zainos De La Sota Riva. "CornerUp: Digitizing the Corner Store." Harvard Business School Case 824-005, October 2023.

• May 2015
• Case

Pricing in a Digital World (2015)

By: John Gourville

Dynamic pricing, especially as practiced by Uber and Lift, seems to be all the rage. In this case, we look at five interesting applications of dynamic price and price customization, each made possible by advances in digital technology. These range from the online... View Details

Keywords: Pricing; Marketing; Dynamic Pricing; Price Customization; Information Technology; Price; Entrepreneurship; Customization and Personalization; Product Marketing

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Gourville, John. "Pricing in a Digital World (2015)." Harvard Business School Case 515-104, May 2015.

• 24 Oct 2018
• News

Going Digital Requires A Complete Overhaul Of The Business