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  • All HBS Web  (641)
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  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

retailers’ annual sales, so it is a critical time to get retail execution right. Dynamic pricing strategies must be carefully executed to maximize margins while driving volume. Inventory turns must be carefully monitored so that physical and View Details
Keywords: by Danielle Kost; Retail
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

recording studio for the band; a backup device for your photos; a TiVo-like recorder and digital entertainment hub for the living room. Despite the buzz, Apple faced a familiar marketing challenge. Most people use Windows-based PCs, and... View Details
Keywords: by Youngme Moon
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

case:https://hbsp.harvard.edu/product/319027-PDF-ENG Harvard Business School Case 718-511 BuzzFeed—What Future for Native Advertising and Branded Content? Jonah Peretti, CEO of digital publishing company... View Details
Keywords: Dina Gerdeman
  • 12 Jun 2019
  • Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

Beyond offering advice on digital marketing and leveraging social media, your investors may also be helpful with brand awareness and offer PR opportunities. Perhaps they are sponsoring an event where you or... View Details
Keywords: by Julia Austin
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

industry, which reached global sales of $1.9 trillion in 2019. Even before the pandemic, roughly 28 percent of global apparel transactions were happening online. At the same time, many brands had closed their physical stores in the... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • 15 Sep 2009
  • First Look

First Look: September 15

more: http://www.blackwellreference.com/public/tocnode?id=g9780631215066_chunk_g978063121506624 Peer-to-Peer File Sharing and the Market for Digital Information Goods Authors:Ramon Casadesus-Masanell and Andres Hervas-Drane... View Details
Keywords: Martha Lagace
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43385 Harvard Business School Case 817-012 DataXu: Selling Ad Tech DataXu served marketers by buying digital advertising for brands using its... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2012
  • First Look

First Look: September 11

Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. Purchase this case:http://hbr.org/search/812044-PDF-ENG Col. Joshua... View Details
Keywords: Sean Silverthorne
  • 09 Oct 2012
  • First Look

First Look: October 9

significant changes in teaming networks and behaviors in ways that improved operational performance. Implications of team scaffolds for theory and practice are discussed. Download the paper: http://ssrn.com/abstract=1987724   Cases & Course MaterialsWarby Parker:... View Details
Keywords: Sean Silverthorne
  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

spending in the United States in 2015, up from $26 billion in 2010. Advertisers are steering the biggest share of their digital ad dollars—about half of all online ad expenditures—toward paid search. "Smaller businesses have less of an... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

Harvard Business School 519-017 Tailor Brands: Artificial Intelligence-Driven Branding Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize View Details
Keywords: Dina Gerdeman
  • 21 Jun 2011
  • First Look

First Look: June 21

non-university partners are associated with the Institute. Innovative and multi-disciplinary research projects are being carried out in diverse fields such as environmental monitoring, human/robotic communication, digital archaeology,... View Details
Keywords: Sean Silverthorne
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

that priming relevant networks (e.g., family or friends) makes products associated with those networks more attractive. Read the paper: http://www.people.hbs.edu/mnorton/anik norton.pdf The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The... View Details
Keywords: Sean Silverthorne
  • August 2009 (Revised August 2010)
  • Case

Slanket: Responding to Snuggie's Market Entry

By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
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Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
  • 12 Dec 2016
  • HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

digital channel,” said Elberse. “It will be interesting to analyze how that move fits into the broader picture of how his brand and company are evolving.” Elberse is impressed with the business acumen and... View Details
Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation
  • February 2022
  • Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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Israeli, Ayelet. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Teaching Note 522-078, February 2022.
  • 22 Feb 2000
  • Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

"What is the nature of loyalty?" HBS Professor Gerald Zaltman asks. But it's not brand loyalty he's concerned with: rather, it's loyalty in its most fundamental sense. "What is the anatomy of loyalty?" he continues. "What is the meaning... View Details
Keywords: by Martha Lagace
  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

independent developers to build new features. The cell phone has become a lucrative platform for more than handset makers—also in on the party are makers of digital cameras, music services, and organizer software. Not only are existing... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

scant direct empirical research on how human interaction patterns change as a result of these architectural changes. In two intervention-based field studies of corporate headquarters transitioning to more open office spaces, we empirically examined—using View Details
Keywords: Dina Gerdeman
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

demand for the various allergy products, which included several brands and package quantities, while modeling algorithmic price competition by the firms. When compared with a simulation in which each firm exhibited traditional (symmetric)... View Details
Keywords: by Kristen Senz; Retail
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