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Show Results For
- All HBS Web
(600)
- People (1)
- News (143)
- Research (343)
- Events (1)
- Multimedia (6)
- Faculty Publications (202)
- Web
Negotiation, Organizations & Markets - Faculty & Research
Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students February 2025 Case Managing Complexity at mymuesli By: Thomas Graeber and Stacy Straaberg In April 2009, direct-to-consumer e-commerce muesli View Details
- Web
Research - Global
Fintech Champion By: Juan Alcacer and Manuel Franck Ualá, founded by Pierpaolo Barbieri in 2017, is a fast-growing fintech company on a mission to revolutionize financial services in Latin America. Starting with a 14-person team and a prepaid card linked to a View Details
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
School Case 919-403 Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of... View Details
Keywords: Dina Gerdeman
- Web
Online Business Courses & Certifications | HBS Online
experience with a diverse global network. 1 year, 5-9 hrs/week Apply by March 12th $15,000 (four installments of $3,750) Credential New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in... View Details
- Web
Japan - Global
enterprises, broadening their insights into Japan. They also held a Global Research Symposium and Reception in Tokyo, which was joined by Dean Srikant M. Datar . Five inspiring faculty presented their current research in areas ranging from the life sciences and time... View Details
- Web
Technology & Innovation - Faculty & Research
humans who are perceived as more versus less robotic. These results have theoretical implications for understanding social cognition about both humans and nonhumans and practical implications for the increasingly botsourced and outsourced economy. Article View Details
- Web
2023 Reunion Presentations - Alumni
look like? Fueled by advances in digital technology, will a select few superstars in media and sports come to have a bigger impact on popular culture than they do now, and how will they use their power? Will we see bigger bets on likely... View Details
- 11 Dec 2012
- First Look
First Look: Dec. 11
bespoke, and digital media. Because Spiegel & Grau, a Random House imprint that holds the rights to the book, lacks the funds to market Carter's memoir at a scale deserving of a superstar, Droga5 is asking Microsoft to shoulder most... View Details
Keywords: Sean Silverthorne
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
Korean bands splinter into solo acts and brand into subunits, BTS stuck together. The band members were known for getting along, and they continued to release their music together until a recent 2022 hiatus. Avoid micromanaging. Some... View Details
- Web
HBS - The year in Review
2023 Annual Report From The Dean Key Metrics Financials PDF Downloads The Year in Review Notable progress was made during FY23 in advancing the School’s priorities. Accelerating research on how digital and data are transforming management... View Details
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
Miller vowed to hide his criminal past from the business world—a secret he managed to keep for more than 40 years. That was back in 1982, when arrest and prison records were recorded on paper, stored in filing cabinets, and were much harder to hunt down than the View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
and services including computers, handheld devices, servers, and digital entertainment, employed 172,000 people and posted $104 billion in sales in 2007. PSG, one of HP's three major divisions, offered notebook and desktop personal... View Details
Keywords: Martha Lagace
- Web
Business & Environment - Faculty & Research
journey amidst disruptions like COVID-19 and the war in Ukraine and evaluates strategic options for sustaining and expanding its market position, including enhancing trading capabilities, investing in brand development, and View Details
- Web
Mid-US - Global
locally within the region. News & Highlights FALL 2024 INSTITUTE FOR BUSINESS IN GLOBAL SOCIETY (BiGS) BiGS: Digital Roundtables This fall, BiGS held a series of Digital Roundtables that included leaders... View Details
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are... View Details
Keywords: Dina Gerdeman
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
green. The Digital Commons: Tragedy or Opportunity? A Reflection on the 50th Anniversary of Hardin’s Tragedy of the Commons By: Nagle, Frank Abstract—On the 50th anniversary of Garrett Hardin’s “The Tragedy of the Commons,” this article... View Details
Keywords: Dina Gerdeman
- 09 Feb 2023
- Blog Post
The Sixth Year of Short Intensive Programs (SIPs) at HBS
digital channels such as TikTok and the metaverse, and building an approachable brand centered around community. “The sole purpose of our SIP is to leave everybody who comes into it with the opportunity to... View Details
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
At the end of June 2022, a video was posted on TikTok with the theme, “I know Victoria’s secret.” The secret was that Victoria was “an old man who lives in Ohio making money off of girls like me cashing in on body issues.” The song was written by Jax, a View Details
Keywords: by John Deighton and Leora Kornfeld
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to... View Details
Keywords: Dina Gerdeman