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Online Finance & Accounting Courses | HBS Online

I've taken. Ryan Dumlao MBA Candidate Financial Accounting What sets HBS Online apart? Our flexible, online programs are designed to bring the Harvard Business School classroom to you, and are built around three key characteristics:... View Details

19 Apr 2010
Research & Ideas

The History of Beauty

cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

26 Feb 2008
First Look

First Look: February 26, 2008

display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details

Keywords: Martha Lagace

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Tata Hall | About

for Executive Education participants. As designed by William Rawn Associates, Tata Hall has two floors with glass walls, providing panoramic views of the Charles River. The 150,000-square-foot building is part of a complex of... View Details

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Regional Winners - Alumni

CEO Region: Asia/Pacific Grensol Grensol is unlocking the potential of recycling waste by up-cycling to valuable raw materials that would otherwise end up incinerated or landfilled. Their innovative space-saving solution is designed for... View Details

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

also matters in how its disclosures are received. Many restructurings try to improve company profitability two ways, by both reducing costs and raising revenues. Scott Paper Company's restructuring was also designed to increase the firm's... View Details

Keywords: by Stuart C. Gilson

29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

of in-demand consumer products, such as shoes, handbags, and watches, in which consumers bid on items to “win” them. In early 2019, celebrity jewelry designer Ben Baller—a popular figure in the hip-hop community—staged an IPO for a new... View Details

Keywords: by Michael Blanding; Retail

February 2001 (Revised September 2005)
Case

Howard Schultz and Starbucks Coffee Company

By: Nancy F. Koehn

Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details

Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry

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Online Business Strategy Courses | HBS Online

completely changed me today. I feel like a new person, with a new thought process, driven by purpose, committed to doing the right thing. Mayank Dubey Manager, Marketing Communications Sustainable Business Strategy What sets HBS Online apart? Our flexible, online... View Details

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Online Business Essential Courses | HBS Online

3 Courses Credential of Readiness (CORe) Designed to help you achieve fluency in the language of business, CORe is a business fundamentals program that combines Business Analytics, Economics for Managers, and Financial Accounting with a... View Details

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Career Networking - Alumni

virtual reality. Learn more Leveraging Your Networks Put Your Networks to Use. Leverage your networks to achieve personal, team, and organizational goals. Put Your Networks to Use. Leverage your networks to achieve personal, team, and organizational goals. Learn more... View Details

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

communications during the crisis, unless the product in question was specifically designed to help them with serious pandemic-related life challenges. Communications that were perceived to benefit the brand... View Details

Keywords: by Sean Silverthorne

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Virtual Job Search Teams - Alumni

Careers Virtual Job Search Teams Careers Virtual Job Search Teams Ready to make a career change? Considering that next step? Don’t struggle alone. Use the structure of a Virtual Job Search Team facilitated by an HBS Career Coach designed... View Details

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

value of AI as an important tool for increasing productivity, reducing costs, and improving the quality of survey designs and insights generated within the fast-growing, $80 billion market research industry. “We’re not saying everyone... View Details

Keywords: by Kristen Senz

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

Chick Beer tried to entice weight-conscious women with the brew’s 97 calories and 3.5 carbs per bottle, “about the same as half of a carrot.” And Clutch, a brand of dryer sheets, encourages men to “grab your manliness,” promising that... View Details

Keywords: by Dina Gerdeman; Consumer Products

07 Apr 2009
First Look

First Look: April 7, 2009

This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands. Purchase this note:... View Details

Keywords: Martha Lagace

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Winners & Runners-Up | New Venture Competition

science-powered platform. Social Enterprise Track, 2021 Shelly Xu Design (SXD) Shelly Xu, HBS 2021 Ahmed Fardin Junga Park, HBS 2021 Social Enterprise Track & Crowd Favorite Winner Vocal Justice Shawon Jackson, HKS Social Enterprise Track... View Details

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

like that was explicitly designed to engage the drives, the skills, the smarts, and the emotions of such people in a collaborative effort to design, produce, and sell products and services of value to the wider world? After we have... View Details

Keywords: by Paul Lawrence & Nitin Nohria

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Student Research - Doctoral

Student Research Student Research Examining critical issues in management Featured Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management... View Details

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Advisory Board - Entrepreneurship

opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details

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