Designer Brand - Publications - Faculty & Research

26 Feb 2008
First Look

First Look: February 26, 2008

display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details

Keywords: Martha Lagace

01 Dec 2023
News

A More Accommodating Approach

Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details

Keywords: Jennifer Gillespie

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

fix it. Avery is an expert on customer relationships and brand management. Schlesinger, the Baker Foundation Professor in the General Management Unit, has co-written several books on service management. Buell studies service operations... View Details

Keywords: by Sean Silverthorne; Auto

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Online Leadership and Management Courses | HBS Online

designed to bring the Harvard Business School classroom to you, and are built around three key characteristics: Real-World Cases Apply your learning through real-world examples and experience Harvard Business School’s signature case... View Details

28 Mar 2024
News

Rooms with a View

Alexander Mirza (MBA 1997) has spent two decades in the hospitality industry, opening and growing major hotel brands, including Hilton, Starwood, and Caesars, with locations around the world. And with each new project, Mirza faced the same primary challenge. “It didn’t... View Details

Keywords: April White; photos by Christina Gandolfo; Hospitality

19 Apr 2010
Research & Ideas

The History of Beauty

cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

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Tata Hall | About

for Executive Education participants. As designed by William Rawn Associates, Tata Hall has two floors with glass walls, providing panoramic views of the Charles River. The 150,000-square-foot building is part of a complex of... View Details

19 Jan 2023
Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

about how an algorithm works—but following its advice based on trusting the people who designed and tested it—can lead to better decision-making and financial results for businesses, say researchers affiliated with the Laboratory for... View Details

Keywords: by Rachel Layne

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Online Finance & Accounting Courses | HBS Online

I've taken. Ryan Dumlao MBA Candidate Financial Accounting What sets HBS Online apart? Our flexible, online programs are designed to bring the Harvard Business School classroom to you, and are built around three key characteristics:... View Details

27 Jan 2020
Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

restrooms. Today Buc-ee’s is a road trip destination, with more than 30 sprawling stores offering Texas-themed gifts, Buc-ee’s brand beef jerky, plenty of gas (as many as 120 pumps at one store), mountains of ice to refill coolers, and... View Details

Keywords: by Dina Gerdeman

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

also matters in how its disclosures are received. Many restructurings try to improve company profitability two ways, by both reducing costs and raising revenues. Scott Paper Company's restructuring was also designed to increase the firm's... View Details

Keywords: by Stuart C. Gilson

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Regional Winners - Alumni

CEO Region: Asia/Pacific Grensol Grensol is unlocking the potential of recycling waste by up-cycling to valuable raw materials that would otherwise end up incinerated or landfilled. Their innovative space-saving solution is designed for... View Details

10 May 2011
First Look

First Look: May 10

of an Italian design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends, and in its first five years it had enjoyed steady growth and... View Details

Keywords: Sean Silverthorne

29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

of in-demand consumer products, such as shoes, handbags, and watches, in which consumers bid on items to “win” them. In early 2019, celebrity jewelry designer Ben Baller—a popular figure in the hip-hop community—staged an IPO for a new... View Details

Keywords: by Michael Blanding; Retail

February 2001 (Revised September 2005)
Case

Howard Schultz and Starbucks Coffee Company

By: Nancy F. Koehn

Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details

Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry

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Career Networking - Alumni

virtual reality. Learn more Leveraging Your Networks Put Your Networks to Use. Leverage your networks to achieve personal, team, and organizational goals. Put Your Networks to Use. Leverage your networks to achieve personal, team, and organizational goals. Learn more... View Details

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Online Business Strategy Courses | HBS Online

completely changed me today. I feel like a new person, with a new thought process, driven by purpose, committed to doing the right thing. Mayank Dubey Manager, Marketing Communications Sustainable Business Strategy What sets HBS Online apart? Our flexible, online... View Details

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

value of AI as an important tool for increasing productivity, reducing costs, and improving the quality of survey designs and insights generated within the fast-growing, $80 billion market research industry. “We’re not saying everyone... View Details

Keywords: by Kristen Senz

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Online Business Essential Courses | HBS Online

3 Courses Credential of Readiness (CORe) Designed to help you achieve fluency in the language of business, CORe is a business fundamentals program that combines Business Analytics, Economics for Managers, and Financial Accounting with a... View Details

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

Chick Beer tried to entice weight-conscious women with the brew’s 97 calories and 3.5 carbs per bottle, “about the same as half of a carrot.” And Clutch, a brand of dryer sheets, encourages men to “grab your manliness,” promising that... View Details

Keywords: by Dina Gerdeman; Consumer Products

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