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    • All HBS Web  (2,737)
      • Faculty Publications  (335)

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      • 1996
      • Working Paper

      The Nature of Diversified Business Groups: A Research Design and Two Case Studies

      By: Pankaj Ghemawat and Tarun Khanna
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      Ghemawat, Pankaj, and Tarun Khanna. "The Nature of Diversified Business Groups: A Research Design and Two Case Studies." Harvard Business School Working Paper, No. 97-043, November 1996.
      • October 1996 (Revised April 1997)
      • Case

      Team New Zealand (A)

      By: Marco Iansiti and Alan D. MacCormack
      The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details
      Keywords: Product Design; Design; Product Development; Sports; Ship Transportation; Research and Development; Situation or Environment; Decisions; Sports Industry; New Zealand
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      Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A)." Harvard Business School Case 697-040, October 1996. (Revised April 1997.)
      • October 1996
      • Article

      Assessing the Work Environment for Creativity

      By: T. M. Amabile, R. Conti, H. Coon, J. Lazenby and M. Herron
      We describe the development and validation of a new instrument, KEYS: Assessing the Climate for Creativity, designed to assess perceived stimulants and obstacles to creativity in organizational work environments. The KEYS scales have acceptable factor structures,... View Details
      Keywords: Creativity; Motivation and Incentives; Organizational Culture; Innovation and Invention; Groups and Teams; Performance; Research; Theory
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      Amabile, T. M., R. Conti, H. Coon, J. Lazenby, and M. Herron. "Assessing the Work Environment for Creativity." Academy of Management Journal 39, no. 5 (October 1996): 1154–1184.
      • March 1996 (Revised January 2002)
      • Case

      CIBA Vision: The Daily Disposable Lens Project (A)

      By: Gary P. Pisano
      Examines CIBA Vision's decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize such a project should it proceed. One group of executives favors setting up a small, autonomous project team... View Details
      Keywords: Product Development; Operations; Research and Development; Decision Making; Production; Strategy; Management; Organizational Design; Globalization; Medical Devices and Supplies Industry
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      Pisano, Gary P. "CIBA Vision: The Daily Disposable Lens Project (A)." Harvard Business School Case 696-100, March 1996. (Revised January 2002.)
      • 1996
      • Article

      Limits on Interest Rate Rules in the IS Model

      By: William R. Kerr and Robert G. King
      There has been a substantial amount of research on interest rate rules. This literature finds that the feasibility and desirability of interest rate rules depends on the structure of the model used to approximate macroeconomic reality. We employ a series of... View Details
      Keywords: Inflation and Deflation; Macroeconomics; Interest Rates; Price; Governing Rules, Regulations, and Reforms; Performance Expectations
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      Kerr, William R., and Robert G. King. "Limits on Interest Rate Rules in the IS Model." Federal Reserve Bank of Richmond Economic Quarterly 82, no. 2 (1996): 47–75.
      • October 1995 (Revised January 1998)
      • Case

      Heineken N.V.: Global Branding and Advertising

      By: John A. Quelch
      Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
      Keywords: Value; Advertising Campaigns; Globalization; Brands and Branding; Food and Beverage Industry
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      Quelch, John A. "Heineken N.V.: Global Branding and Advertising." Harvard Business School Case 596-015, October 1995. (Revised January 1998.)
      • 1995
      • Dissertation

      The Economics of Experimentation in the Design of New Products and Processes

      By: Stefan Thomke
      Keywords: Economics; Research and Development; Operations; Product Launch
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      Thomke, Stefan. "The Economics of Experimentation in the Design of New Products and Processes." Diss., Massachusetts Institute of Technology (MIT), 1995.
      • January 1995 (Revised January 1995)
      • Case

      USAA: Business Process Review for the Great Lakes Region (Abridged)

      By: James L. Heskett
      Presents the results of a service process analysis of USAA's claims processing activity in its Great Lakes Region. Explores not only issues of redesigning the process but also the organizational implications of various alternatives. View Details
      Keywords: Restructuring; Mortgages; Management Practices and Processes; Business Processes; Organizational Design; Mathematical Methods; Real Estate Industry; North America
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      Heskett, James L. "USAA: Business Process Review for the Great Lakes Region (Abridged)." Harvard Business School Case 395-026, January 1995. (Revised January 1995.)
      • June 1994 (Revised September 1994)
      • Background Note

      Commercializing Technology: Imaginative Understanding of User Needs

      By: Dorothy A. Leonard
      The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
      Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
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      Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
      • 1994
      • Article

      Accelerating the Design-build-test Cycle for Effective Product Development

      By: S. C. Wheelwright and K. B. Clark
      Keywords: Design; Product; Research and Development
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      Wheelwright, S. C., and K. B. Clark. "Accelerating the Design-build-test Cycle for Effective Product Development." International Marketing Review 11, no. 1 (1994): 32–46.
      • August 1993 (Revised April 1994)
      • Case

      Flanders of Springfield

      By: Arthur Schleifer Jr.
      Flanders is a catalog merchandiser. Various decisions on catalog distribution policy, ordering and inventory policy, and catalog format design are considered. This was a final examination, and serves as a review for a number of topics in the course. View Details
      Keywords: Decisions; Policy; Distribution; Product Design; Supply Chain; Mathematical Methods; Consumer Products Industry
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      Schleifer, Arthur, Jr. "Flanders of Springfield." Harvard Business School Case 894-005, August 1993. (Revised April 1994.)
      • November 1992
      • Case

      Process Control at Polaroid (B)

      By: H. Kent Bowen and Steven C. Wheelwright
      The plant manager of a film production operation wants to create and implement a new approach to quality within the next 12 months. Issues of personnel (and their roles), production processes (and their control), and quality standards must be addressed. View Details
      Keywords: Employee Relationship Management; Job Design and Levels; Management Practices and Processes; Production; Quality; Mathematical Methods
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      Bowen, H. Kent, and Steven C. Wheelwright. "Process Control at Polaroid (B)." Harvard Business School Case 693-048, November 1992.
      • 1992
      • Chapter

      Manufacturing for Design: Beyond the Product/R & D Dichotomy

      By: W. B. Chew, K. B. Clark and F. Fujimoto
      Keywords: Product Design; Research and Development
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      Chew, W. B., K. B. Clark, and F. Fujimoto. "Manufacturing for Design: Beyond the Product/R & D Dichotomy." In Integrating Design and Manufacturing for Competitive Advantage, edited by G. I. Susman. New York: Oxford University Press, 1992.
      • February 1992 (Revised January 2002)
      • Case

      BMW: The 7-Series Project (A)

      By: Gary P. Pisano
      Explores BMW's decision about how to manufacture prototype vehicles. Historically, BMW's prototypes were handcrafted by highly skilled artisans in the company's shop. A proposal has been made to alter the process so that prototypes are made in a way that can better... View Details
      Keywords: Product Development; Research and Development; Design; Production; Strategy; Quality; Decision Making; Auto Industry; Manufacturing Industry; Germany
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      Pisano, Gary P. "BMW: The 7-Series Project (A)." Harvard Business School Case 692-083, February 1992. (Revised January 2002.)
      • December 1991 (Revised February 1992)
      • Case

      Dayton Electric Corp.

      By: Steven C. Wheelwright
      Concerns a product redesign decision for one of the company's most successful motor products, its rectified power, medium D-C motor, the RPM. A one-year redesign program has proposed a design that comes close to meeting its stated cost and performance goals, but at the... View Details
      Keywords: Product Design; Strategic Planning; Research and Development; Business Divisions; Decisions; Forecasting and Prediction; Product Development; Technological Innovation; Machinery and Machining; Manufacturing Industry; Ohio
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      Wheelwright, Steven C. "Dayton Electric Corp." Harvard Business School Case 692-071, December 1991. (Revised February 1992.)
      • June 1991 (Revised March 1995)
      • Case

      Becton Dickinson (A): Corporate Strategy

      By: Michael Beer
      This case series introduces the strategic human resource management (SHRM) process. SHRM is an action research program designed to align the organization and management of human resources with strategy. This case describes the health care industry, Becton Dickinson's... View Details
      Keywords: Business or Company Management; Corporate Strategy; Alignment; Human Resources; Health Industry
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      Beer, Michael. "Becton Dickinson (A): Corporate Strategy." Harvard Business School Case 491-151, June 1991. (Revised March 1995.)
      • January 1990 (Revised February 1990)
      • Case

      MSA: The Software Company--Planning the AMAPs Product Line

      By: Robert J. Dolan
      MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should... View Details
      Keywords: Product; Marketing; Mathematical Methods; Software
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      Dolan, Robert J. "MSA: The Software Company--Planning the AMAPs Product Line." Harvard Business School Case 590-069, January 1990. (Revised February 1990.)
      • September 1988 (Revised July 2000)
      • Case

      Alex Dean

      By: Shoshana Zuboff, Dave DeLong and Kathleen Scharf
      Traces the evolution of Alex Dean's internal and external careers, exploring his psychological and emotional development, as well as seemingly dramatic shifts in career direction from research scientist to venture capitalist. Designed to encourage students to reflect... View Details
      Keywords: Personal Development and Career; Jobs and Positions; Emotions; Research and Development; Venture Capital
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      Zuboff, Shoshana, Dave DeLong, and Kathleen Scharf. "Alex Dean." Harvard Business School Case 489-039, September 1988. (Revised July 2000.)
      • May 1988
      • Background Note

      Roles and Relationships of Business and Government

      By: George C. Lodge
      Synthesizes a wide range of literature and experience concerning comparative government-business relations, focusing especially on Japan, Europe, and the United States with some references to Brazil and Mexico. Designed for discussion in two consecutive class sessions.... View Details
      Keywords: Economic Systems; Framework; Government and Politics; Mission and Purpose; Organizational Structure; Business and Government Relations; Mathematical Methods; System; Japan; Europe; Mexico; United States; Brazil
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      Lodge, George C. "Roles and Relationships of Business and Government." Harvard Business School Background Note 388-159, May 1988.
      • October 1987 (Revised November 1994)
      • Case

      Boston Fights Drugs (A): Designing Communications Research

      By: V. Kasturi Rangan
      Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
      Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston
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      Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
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