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Show Results For
- All HBS Web
(8,522)
- People (21)
- News (1,752)
- Research (5,612)
- Events (66)
- Multimedia (76)
- Faculty Publications (3,906)
- 2020
- Working Paper
Accounting for Product Impact in the Consumer Finance Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Consumer Finance; Financial Services; Financial Inclusion; Product; Product Design; Product Positioning; Society; Corporate Social Responsibility and Impact; Personal Finance; Credit Cards; Financial Services Industry
Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Consumer Finance Industry." Harvard Business School Working Paper, No. 21-061, November 2020. (Revised December 2020.)
- 1984
- Chapter
Consumer Promotions and the Acceleration of Product Purchases
By: Scott A. Neslin, Caroline Henderson and John A. Quelch
Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." In Research on Sales Promotion: Collected Papers. no. 84-104, edited by Katherine E. Jocz, 22–46. Marketing Science Institute Report. Cambridge, MA: Marketing Science Institute, 1984.
- 2005
- Working Paper
Measuring Consumer and Competitive Impact with Elasticity Decompositions
Steenburgh, Thomas J. "Measuring Consumer and Competitive Impact with Elasticity Decompositions." Harvard Business School Working Paper, No. 05-074, May 2005. (Revised February 2006.)
- March 2023
- Technical Note
Companion to: Demand Simulator Spreadsheet Supplement
By: Elie Ofek and Olivier Toubia
Ofek, Elie, and Olivier Toubia. "Companion to: Demand Simulator Spreadsheet Supplement." Harvard Business School Technical Note 523-096, March 2023.
- summer 1983
- Journal Article
Dynamic Factor Demands Under Rational Expectations
By: J. J. Rotemberg and Robert Pindyck
Rotemberg, J. J., and Robert Pindyck. "Dynamic Factor Demands Under Rational Expectations." Scandinavian Journal of Economics (summer 1983).
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
prevalent in all kinds of businesses, and the use of non-cash methods, such as paying on tablets or apps, became more prevalent. That has led to situations in which “price framing” can nudge consumers into... View Details
Keywords: by Anna Lamb, Harvard Gazette
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
attractive. Why? The reason might be an increasing willingness on the part of consumers to identify with the underdog. In today's economically difficult times, it appears, underdog brands are gaining psychological, View Details
Keywords: by Martha Lagace
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details
Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan
Teixeira, Thales, Nobuo Sato, and Akiko Kanno. "Managing Consumer Touchpoints at Nissan Japan." Harvard Business School Case 516-035, September 2015. (Revised February 2020.)
- 16 Apr 2018
- Research & Ideas
Can Consumers Be Saved From Their Misguided Decisions?
insurance plan. They are likely to choose a low-deductible plan with a high premium even when there is an option to choose a higher-deductible plan that is ultimately less expensive and fits their medical needs just as well. In fact,... View Details
- 2010
- Chapter
Improving Models of Euro Area Money Demand
By: Bjoern Fischer and Huw Pill
Fischer, Bjoern, and Huw Pill. "Improving Models of Euro Area Money Demand." Chap. 3 in Enhancing Monetary Analysis, edited by Lucas Papademos and Jürgen Stark, 131–206. European Central Bank, 2010.
- February 2018
- Case
Health Savings Accounts: Enabling Consumer Participation
By: Regina E. Herzlinger and James Wallace
Health savings accounts (HSAs), a creation of the 2003 Medicare Modernization Act, had become an integral part of the drive toward consumer-driven health care. Coupled with high-deductible health plans, HSAs allowed consumers to directly control a significant part of... View Details
- February 2008 (Revised May 2009)
- Supplement
Avaya (D): Early Results of the Demand Generation Initiative
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Godes, David B. "Avaya (D): Early Results of the Demand Generation Initiative." Harvard Business School Supplement 508-051, February 2008. (Revised May 2009.)
- May 1981
- Supplement
Stride Rite: Demand Forecasting Process (B)
Schleifer, Arthur, Jr. "Stride Rite: Demand Forecasting Process (B)." Harvard Business School Supplement 181-123, May 1981.
- 02 Feb 2015
- Working Paper Summaries
Mobile Money: The Effect of Service Quality and Competition on Demand
- December 1989
- Case
Giant Effort to Inform Consumers
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Giant Effort to Inform Consumers." Harvard Business School Case 590-068, December 1989.
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand... View Details
Keywords: Laura Singleton (MBA 1988)
Changing Behavior Beyond the Here and Now
In this chapter we explore the behavioral science of how interventions work over time. We first discuss how interventions can be effective and generate desired target behaviors, even when there is a temporal gap between the time the intervention is administered and... View Details
- fall 2007
- Article
Estimating Demand Uncertainty Using Judgmental Forecasts
By: Vishal Gaur, Saravanan Kesavan, Ananth Raman and Marshall L. Fisher
Gaur, Vishal, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher. "Estimating Demand Uncertainty Using Judgmental Forecasts." Manufacturing & Service Operations Management 9, no. 4 (fall 2007).
- March 2006
- Article
The Demand for Tax Haven Operations
By: Mihir A. Desai, C. Fritz Foley and James R. Hines Jr.
Keywords: Taxation
Desai, Mihir A., C. Fritz Foley, and James R. Hines Jr. "The Demand for Tax Haven Operations." Journal of Public Economics 90, no. 3 (March 2006): 513–531.
- 01 Dec 2017
- News
2017 in Finance: Helping Consumers Improve Their Financial Life
Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details