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Show Results For
-
All HBS Web
(8,612)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- 26 Feb 2011
- News
Consumers Hold On to Products Longer
- 28 Aug 2011
- News
Long-term housing demand trend is positive
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three...
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Keywords:
Nissan;
Automobiles;
Cars;
Touch Points;
Digital Marketing;
Internet and the Web;
Marketing Channels;
Advertising;
Auto Industry;
Japan
Teixeira, Thales, Nobuo Sato, and Akiko Kanno. "Managing Consumer Touchpoints at Nissan Japan." Harvard Business School Case 516-035, September 2015. (Revised February 2020.)
- February 2008 (Revised May 2009)
- Supplement
Avaya (D): Early Results of the Demand Generation Initiative
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the...
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Godes, David B. "Avaya (D): Early Results of the Demand Generation Initiative." Harvard Business School Supplement 508-051, February 2008. (Revised May 2009.)
- 02 Feb 2015
- Working Paper Summaries
Mobile Money: The Effect of Service Quality and Competition on Demand
- Fast Answer
Health care: consumer expenditure
Where can I find data on health care consumer expenditure? You may browse or search the following resource by using keywords: health care consumer spending: United States: Statista CMS National...
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- March 2023
- Technical Note
Companion to: Demand Simulator Spreadsheet Supplement
By: Elie Ofek and Olivier Toubia
Ofek, Elie, and Olivier Toubia. "Companion to: Demand Simulator Spreadsheet Supplement." Harvard Business School Technical Note 523-096, March 2023.
- summer 1983
- Journal Article
Dynamic Factor Demands Under Rational Expectations
By: J. J. Rotemberg and Robert Pindyck
Rotemberg, J. J., and Robert Pindyck. "Dynamic Factor Demands Under Rational Expectations." Scandinavian Journal of Economics (summer 1983).
- 24 Apr 2014
- News
Creating connections among consumers
Using the power of crowdsourcing, Angie Hicks (MBA 2000) turned neighborly advice about good service providers into a national consumer network that has transformed the world of online reviews and ratings....
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- 25 Oct 2020
- News
How Consumers Really Use Online Reviews
Moving Forward: The Future of Consumer Credit and Mortgage Finance
The recent collapse of the mortgage market revealed fractures in the credit... View Details
- April 2006
- Case
Finance Leadership in Novartis Consumer Health Businesses
By: Boris Groysberg and Ingrid Vargas
Describes and contrasts the roles and challenges of three high-performing finance heads at Novartis Consumer Health businesses in Australia, Japan, and Venezuela. All three faced tremendous pressures in terms of managing time and limited resources, but the particular...
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Keywords:
Finance;
Financial Management;
Multinational Firms and Management;
Leadership Style;
Health Industry;
Japan;
Australia;
Venezuela
Groysberg, Boris, and Ingrid Vargas. "Finance Leadership in Novartis Consumer Health Businesses." Harvard Business School Case 406-102, April 2006.
- 2020
- Working Paper
Accounting for Product Impact in the Consumer Finance Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Consumer Finance;
Financial Services;
Financial Inclusion;
Product;
Product Design;
Product Positioning;
Society;
Corporate Social Responsibility and Impact;
Personal Finance;
Credit Cards;
Financial Services Industry
Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Consumer Finance Industry." Harvard Business School Working Paper, No. 21-061, November 2020. (Revised December 2020.)
- Article
Imperfect Personal Information and the Demand Revealing Process: A Sampling Approach
By: Jerry R. Green and Jean-Jacques Laffont
Green, Jerry R., and Jean-Jacques Laffont. "Imperfect Personal Information and the Demand Revealing Process: A Sampling Approach." Special Issue on The Demand-Revealing Process. Public Choice 29, Suppl. (Spring 1977): 79–94.
- April 2003
- Comment
Editors' Comments: Bringing Consumers
By: A. P. Brief and M. H. Bazerman
Brief, A. P., and M. H. Bazerman. "Editors' Comments: Bringing Consumers." Academy of Management Review 28, no. 2 (April 2003): 187–189.
- 07 Jul 2020
Diverse Perspectives Series: Women in Retail and Consumer Goods
Please join faculty member Dr. Jill Avery as she moderates a panel of HBS women making a difference in the retail and consumer goods space. Learn about their experiences and...
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- Article
Contracting in a Supply Chain with Stochastic Demand and Substitute Products
By: Santiago Kraiselburd, V.G. Narayanan and Ananth Raman
Kraiselburd, Santiago, V.G. Narayanan, and Ananth Raman. "Contracting in a Supply Chain with Stochastic Demand and Substitute Products." Production and Operations Management 13, no. 1 (March 2004).
- 26 Jan 2015
- News
Catering to women consumers
Time Inc. former chairman and CEO Ann Moore (MBA 1978) changed the landscape of magazine publishing—and advertising—when she introduced Real Simple and InStyle. (Published January 2015)
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- 23 Mar 2012
- News