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- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
attractive. Why? The reason might be an increasing willingness on the part of consumers to identify with the underdog. In today's economically difficult times, it appears, underdog brands are gaining psychological, View Details
Keywords: by Martha Lagace
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
prevalent in all kinds of businesses, and the use of non-cash methods, such as paying on tablets or apps, became more prevalent. That has led to situations in which “price framing” can nudge consumers into... View Details
Keywords: by Anna Lamb, Harvard Gazette
Moving Forward: The Future of Consumer Credit and Mortgage Finance
The recent collapse of the mortgage market revealed fractures in the credit... View Details
- 2016
- Working Paper
The Impact of Supplier Inventory Service Level on Retailer Demand
By: Nathan Craig, Nicole DeHoratius and Ananth Raman
To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier's service level on demand from... View Details
- 25 Oct 2020
- News
How Consumers Really Use Online Reviews
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand... View Details
Keywords: Laura Singleton (MBA 1988)
- April 2006
- Case
Finance Leadership in Novartis Consumer Health Businesses
By: Boris Groysberg and Ingrid Vargas
Describes and contrasts the roles and challenges of three high-performing finance heads at Novartis Consumer Health businesses in Australia, Japan, and Venezuela. All three faced tremendous pressures in terms of managing time and limited resources, but the particular... View Details
- Fast Answer
Health care: consumer expenditure
Where can I find data on health care consumer expenditure? You may browse or search the following resource by using keywords: health care consumer spending: United States: Statista CMS National... View Details
- May 1981
- Supplement
Stride Rite: Demand Forecasting Process (B)
- Web
Consumer Information | MBA
Consumer Information The following links on a variety of subjects are designed to help visitors to the site locate important information about Harvard Business School (HBS). Presentation of the information complies with the Higher... View Details
- Article
Imperfect Personal Information and the Demand Revealing Process: A Sampling Approach
By: Jerry R. Green and Jean-Jacques Laffont
- 23 Mar 2012
- News
Consumer tech takes off in Massachusetts
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
restrictions imposed by the intermediaries, who want consumers to focus less on price differences and more on the benefits of value-added services that they provide, such as distribution, one-stop shopping,... View Details
- 11 Sep 2024
- Podcast
Help Wanted: Workforce boards face greater demands and more strings
With legislative changes looming, federally funded boards must juggle the demands of workforce training, economic development, and long-term systemic goals while ensuring accountability to both local communities and federal oversight. Brad Turner-Little, President and... View Details
- fall 2007
- Article
Estimating Demand Uncertainty Using Judgmental Forecasts
By: Vishal Gaur, Saravanan Kesavan, Ananth Raman and Marshall L. Fisher
- March 2006
- Article
The Demand for Tax Haven Operations
By: Mihir A. Desai, C. Fritz Foley and James R. Hines Jr.
Keywords: Taxation
- 28 Sep 2007
- Working Paper Summaries
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
Keywords: by John A. Deighton & Leora Kornfeld
- 01 Dec 2017
- News
2017 in Finance: Helping Consumers Improve Their Financial Life
Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details
- February 2018
- Case
Health Savings Accounts: Enabling Consumer Participation
By: Regina E. Herzlinger and James Wallace
Health savings accounts (HSAs), a creation of the 2003 Medicare Modernization Act, had become an integral part of the drive toward consumer-driven health care. Coupled with high-deductible health plans, HSAs allowed consumers to directly control a significant part of... View Details
- May 1981 (Revised June 1994)
- Case