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  • 05 Nov 2013
  • First Look

First Look: November 5

at Harvard Business School, Collis' new text takes the firm that operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision maker. Illustrated with examples from companies of all sizes... View Details
Keywords: Sean Silverthorne
  • Article

Using Gen AI for Early-Stage Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe
Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by surveying... View Details
Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
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  • 06 May 2015
  • What Do You Think?

Are You Ready for Personalized Predictive Analytics?

"Businesses are becoming so complex that integrating predictive analytics in decision making is not very far away I think 'predictive analytics' is the 'Moneyball' for businesses." Kapil Kumar Sopory said that, "Prevention is better than cure, and this... View Details
Keywords: by James Heskett
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

underlying this micro-process research. Analysis of the rate of citation of the articles in our data set by non-negotiation organizational studies research reveals that open systems assumptions increase the likelihood that a negotiation... View Details
Keywords: Martha Lagace
  • 20 Dec 2011
  • First Look

First Look: December 20

against U.S. cotton subsidies—and a trend analysis of over 400 total WTO disputes, I argue that the WTO dispute process is helping to legitimize the institution of free trade through its public display of rational authority and neutral... View Details
Keywords: Carmen Nobel
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

that he had had two negative colonoscopies, so the risk suggested by the genetic analysis was mitigated substantially by the reality of those two tests with healthy outcomes. “The question is always and legitimately raised by health care... View Details
Keywords: by Dina Gerdeman; Health
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

large-store formats, multiple-store formats and extensive channel blurring in the U.S. retail industry. Our analysis is based on aggregate segment-level data from the Annual Retail Trade Survey (ARTS), the Monthly Retail Trade Survey... View Details
Keywords: Sean Silverthorne
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

sociologists present a clear analysis of Cuba's economic and social circumstances and suggest steps for Cuba to reactivate economic growth and improve the welfare of its citizens. These authors focus first on trade, capital inflows,... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

forthcoming Journal of Political Economy Internalizing Global Value Chains: A Firm-Level Analysis By: Alfaro, Laura, Pol Antràs, Davin Chor, and Paola Conconi Abstract—In recent decades, advances in information and communication... View Details
Keywords: Sean Silverthorne
  • February 2024 (Revised August 2025)
  • Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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  • 18 Mar 2014
  • First Look

First Look: March 18

cluster analysis on all whole-body donors' data from the Universities of California at Davis, Irvine, Los Angeles, and San Francisco. Two donor groups emerge from the analyses: One is made of slightly younger, educated, married... View Details
Keywords: Sean Silverthorne
  • 18 Oct 2004
  • Research & Ideas

The Bias of Wall Street Analysts

when investors will disregard stock research entirely? And if they did, what other forms of analysis would they likely find more reliable? A: This would be a great outcome indeed, but probably for different reasons than intended by the... View Details
Keywords: by Ann Cullen; Financial Services
  • 02 Apr 2019
  • Research Event

Women Pay a Higher Career Price in Today's Always-On Work Culture

firm but by most companies today. Yes, women were struggling to be fully present at home and work, but so were men. An always-on culture and gender-role expectations were to blame, not motherhood. And men were mourning the loss of their family time to client View Details
Keywords: by Danielle Kost; Consulting; Service
  • 27 Apr 2010
  • First Look

First Look: April 27

managers and recruiters are questioning conventional business education. Their concerns? Among other things, MBA programs aren't giving students the heightened cultural awareness and global perspectives they need. Newly minted MBAs lack essential leadership skills.... View Details
Keywords: Martha Lagace
  • 08 Nov 2016
  • First Look

November 8, 2016

with oversupply and declining demand and to New World winemakers faced with rising costs and a deteriorating image. But changing Chinese market conditions and consumer preferences required both sets of players to devise new strategies to... View Details
Keywords: Sean Silverthorne
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

system with periodic review, constant leadtimes, infinite supply, full backlogging, linear holding and penalty costs and no ordering costs. Forecasting ARIMA time series requires tracking forecast errors (interpolations) and using these forecast errors and past View Details
Keywords: Martha Lagace
  • 30 Oct 2012
  • First Look

First Look: October 30

& Law (forthcoming) Abstract The globalization of accounting standards as seen through the proliferation of IFRS worldwide is one of the most important developments in corporate governance over the last decade. I offer an analysis of... View Details
Keywords: Sean Silverthorne
  • 30 Jun 2003
  • Research & Ideas

Computer Security is For Managers, Too

operations tell their materials suppliers exactly what specifications to meet. Similarly, companies should demand reasonable levels of security from software vendors. Look at the wording of this contract between General Electric and... View Details
Keywords: by Robert D. Austin & Christopher A.R. Darby
  • 25 Jul 2005
  • Research & Ideas

An Organization Your Customers Understand

to solve the organization structure problem. The solution will be derived through analysis of the first of our four Cs: customer definition. Using an "outside-in" approach, we will start by designing units that work most closely... View Details
Keywords: by Robert Simons
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

model also suggests, and theoretical modeling confirms, that many of the dynamics that often accompany globalization can in fact increase the viability of locally standardized strategies over time. Specifically, dgrowth, the broadening of View Details
Keywords: by Martha Lagace

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