Publications

January 2007 (Revised May 2008)
Case

National Logistics Management: Founder Decisions

By: Lynda M. Applegate and Elizabeth Collins

Scott Taylor, CEO & founder of NLM, is a serial entrepreneur faced with an important decision. As his industry consolidates, he knows that his company must grow quickly, yet he believes he has reached the limit of what organic growth can achieve. Should he accept the... View Details

Keywords: Mergers and Acquisitions; Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Supply and Industry; Supply Chain

August 2000
Case

Microsoft's Vega Project: Matt MacLellan's Decision

By: Christopher A. Bartlett and Meg Glinska

Supplements the case. Designed as an in-class handout. View Details

Keywords: Decisions

April 2009 (Revised August 2009)
Case

Backchannelmedia: Making Television 'Clickable'

By: Sunil Gupta, Kavita Shukla and Zachary Scott Clayton

Backchannelmedia (BCM), a three-year-old start-up, intended to completely disrupt the world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content... View Details

Keywords: Entrepreneurship; Investment; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Competition

2003
Other Unpublished Work

Compensatory Transfers in Two-Player Decision Problems

By: Jerry R. Green

Keywords: Decision Choices and Conditions; Game Theory

2005
Book

Negotiation, Decision Making, and Conflict Management

By: M. H. Bazerman

Keywords: Negotiation; Decision Making; Conflict and Resolution; Management

June 2015 (Revised October 2015)
Case

High Liner Foods, 2015

By: John R. Wells and Galen Danskin

In 2015, Canadian-based High Liner Foods Ltd was one of North America's largest frozen fish processors with extensive shares of both the food service and retail channels in Canada, the USA and Mexico. With over C$1 billion in revenues, the company had grown four fold... View Details

Keywords: Strategic Analysis; Strategic Decision Making; Family Business; Commodities; Strategic Planning; Strategy; Competitive Strategy; Food and Beverage Industry; North America; Canada

February 2016 (Revised June 2016)
Case

Curtis LLP: A Case on Cases

By: Nikolaos Trichakis

A product market firm faces an inventory investment decision in the face of demand uncertainty. To hedge against some of the uncertainty, the firm contemplates an additional fixed investment that would offer the flexibility of diverting inventory in case of weak sales.... View Details

Keywords: Dynamic Decision Making Under Uncertainty; Operations Management; Inventory Management; Real Options; Management; Risk and Uncertainty; Decision Choices and Conditions; Operations

26 Aug 2002
Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

and insufficient confidence on the other. Leaders must act decisively when faced with challenges, and they must inspire others to do so as well. A lack of confidence can enhance anticipatory regret, or the apprehension that individuals... View Details

Keywords: by Michael A. Roberto

25 Apr 2014
Video

Cynthia Carroll - Making A Difference

03 Nov 2016
News

Forget About Making College Affordable; Make it a Good Investment

Article

From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making.

By: Dan Ariely and Michael I. Norton

Due to the sheer number and variety of decisions that people make in their everyday lives-from choosing yogurts to choosing religions to choosing spouses-research in judgment and decision making has taken many forms. We suggest, however, that much of this research has... View Details

Keywords: Decision Making; Cognition and Thinking; Judgments; Research; Problems and Challenges

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Article

Price and Quality Decisions by Self-Serving Managers

By: Marco Bertini, Daniel Halbheer and Oded Koenigsberg

We present a theory of price and quality decisions by managers who are self-serving. In the theory, firms stress the price or quality of their products, but not both. Accounting for this, managers exploit any uncertainty about the cause of market outcomes to credit... View Details

Keywords: Causal Reasoning; Self-serving Bias; Strategic Orientation; Managerial Decision-making; Price; Quality; Decision Making; Theory

Teaching Interest

Overview

Sujin has developed and led courses on Leadership and Organizational Behavior as an invited lecturer in the International Spark Program (Republic of Georgia) and Dubrovnik International University (Croatia). She has also served as a Teaching Fellow for the Social... View Details

Keywords: Organizational Behavior; Leadership; Teams; Decision Making; Negotiation

June 1995
Supplement

Frito-Lay, Decision Support System Software: Macintosh Version

By: Lynda M. Applegate

Keywords: Decision Making; Applications and Software; Digital Platforms

October 1994
Supplement

Frito-Lay, Decision Support System Software: Windows Version

By: Lynda M. Applegate

Keywords: Decision Making; Applications and Software; Digital Platforms; Food and Beverage Industry

September 13, 2023
Article

The Myth of the CEO as Ultimate Decision Maker

By: Nitin Nohria

Chief executives are responsible for guiding corporations, so the role inevitably requires making many decisions. But people overestimate the level of personal involvement CEOs have in this process. Instead of making decisions, CEOs tend to shape decisions, by... View Details

Keywords: Problem Solving; Delegation; Leadership Style; Decision Making; Time Management; Power and Influence

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August 2012
Article

Organ Allocation Policy and the Decision to Donate

By: Judd B. Kessler and Alvin E. Roth

Organ donations from deceased donors (cadavers) provide the majority of transplanted organs in the United States, and one deceased donor can save numerous lives by providing multiple organs. Nevertheless, most Americans are not registered organ donors despite the... View Details

Keywords: Organ Donation; Health; Philanthropy and Charitable Giving; Decision Making; Resource Allocation; Mathematical Methods; United States