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Show Results For
- All HBS Web
(2,143)
- News (332)
- Research (1,427)
- Events (1)
- Multimedia (6)
- Faculty Publications (625)
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- 25 Apr 2023
- News
Class of 2022 Startups Sweep Alumni New Venture Competition
“You’re able to see how real people have tried the products so you get a sense of how they work for someone just like you,” says Shah. “We source the video reviews from a diverse community of real people across all skin tones, all ages, and all body types to give View Details
Keywords: Margie Kelley
- 01 Mar 2010
- News
Eric Schiffer
didn’t say by how much. There was a one-month period when our customers were “pantry loading” because they thought prices would go up significantly. Instead, we held a press conference in our store and announced that the highest-priced... View Details
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
is still an industry, with economic inputs, business models, competitors, value chains, and a dynamic, challenging marketplace. Gaylin examines each of the major segments (Broadway, regional theater, orchestra, opera, and dance) along... View Details
- 01 Sep 2006
- News
Faculty Books
Transforming Your Go-to-Market Strategy by V. Kasturi Rangan with Marie Bell (HBS Press) Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. This book shows how members of... View Details
- 28 Mar 2018
- News
Fueling the Future
she anticipated customer needs, many crews and companies requested she come back. “I felt that I changed some people’s perceptions of the fitness of a woman in such a demanding job and environment,” she says. Since those early engineering... View Details
Keywords: Jill Radsken
- 01 Mar 2017
- News
Lego Stays on Script
is the secret sauce behind this new franchise? Two alumni on different sides of the process sum it up the same way: be true to the brand’s core value of creative, open-ended play. Movie producer Dan Lin (MBA 1999) got the idea for making... View Details
Keywords: Julia Hanna
- 25 Aug 2022
- News
Open Market
that she had miscast herself in her own origin story: She wasn’t the starry-eyed tech founder, she was the architect and builder. “I realized that there needed to be someone else—the genius who had the vision to come up with the idea. But then, once they had it, I... View Details
- 02 Sep 2018
- News
Havana Rising
them in their home, meeting their family.” That human connection, she says, is often valued above the financial incentive in Cuba. Gordon gives an example: When hiring a group of economists from the University of Havana for a consulting... View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Dec 2015
- News
Research Brief: What Makes a Mobile Money Service Thrive in an Emerging Market?
convenience and security offered by mobile banking, Kenya’s M-Pesa, for example, grew to serve 15 million customers in its first five years. But for every M-Pesa, there is a company like India’s Eko Financial Services, which has struggled... View Details
Keywords: Erin Peterson
- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
model has evolved since its launch. "We used to charge a transaction fee, but moved away from that for strategic reasons," Cordero says. "Now it's simply about customer acquisition and building a community." (Still, GradSave is currently... View Details
- 26 Feb 2021
- News
Latinx on Boards; High-Tech Reforestation
foundational understanding of the pathways to a board seat and how to create a value proposition, while the second webinar focused on creating a board resume and networking. “The goal was to have a tactical conversation about how to... View Details
Keywords: Margie Kelley
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
purchasers to explore categories and products, compare brands in the same category, and browse buying guides, helping customers make an informed buying decision. vinsnap is a mobile automotive marketing company. The application organizes... View Details
Keywords: Multiple alumni
- 15 Dec 2015
- News
The Year in Ideas 2015
its own members to fund future expansion. What’s in Assistant Professor Uma Karmarkar’s grocery bags? It may depend on if she’s carrying reusuable bags. In a series of experiments, Karmarkar and a fellow researcher found that when View Details
- 01 Jun 2012
- News
Alumni Book Briefs
by Philip Delves Broughton (MBA 2006) (Penguin Press) Delves Broughton discusses his quest to find the world’s great wizards of sales, among them a Moroccan rug merchant who uses age-old principles to read his customers and Anthony... View Details
- 16 Feb 2011
- News
Healthy Growth
the customer and to innovation” than he was in his previous job as president of Carrier Corporation, a division of United Technologies. He also relishes being “pure play” in one industry—animal health—which he describes as “a target-rich... View Details
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
and a culture that values employees above all and empowers them to excel. Unlike its competitors, Dreyer’s has always insisted on delivering ice cream to grocery stores with its own trucks and drivers to ensure product quality. Early on... View Details
- 01 Mar 2003
- News
Books
Connecting the Dots by Cathleen Benko and F. Warren McFarlan Selling China by Yasheng Huang What Customers Think by Gerald Zaltman Connecting the Dots by Cathleen Benko and F. Warren McFarlan (Harvard Business School Press) A recent study... View Details
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
Mexico City revealed significant cultural differences. “Colgate wanted to better understand teens’ values and opinions,” says Franklin. “One question we asked involved heroes. Almost all said their parents were their heroes because they... View Details
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
- 01 Jun 2009
- News
Dispatches from the Global Classroom
first round of financing. He estimates that returns from IGNIA investments such as Primedic could exceed 30 percent, thanks to the sheer scale of the BoP market. “Alternatives for these customers are so inefficient that it represents a... View Details