Customer Tests - Publications - Faculty & Research

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

integral to strategy execution, and Costco, where low price and product availability make selling activities less complex and variable. Or, more generally, think again about transaction versus solution customers in your pipeline,... View Details

Keywords: by Carmen Nobel

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Online Business Analytics Course | HBS Online

Testing Interpreting A/B Tests Show Hide Details Concepts Designing and Performing Hypothesis Tests Improving the Customer Experience Featured... View Details

06 Dec 2022
Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

associate professor at the University of Chicago. Consumers put on blindfolds The researchers performed dozens of experiments, using products ranging from gummy candy to dictionaries, and testing out labels such as “newer version,”... View Details

Keywords: by Michael Blanding; Consumer Products; Retail

19 Apr 2004
Research & Ideas

Birth of the American Salesman

nation developed organized sales forces to the same degree as the United States by the early twentieth century. For the average salesman, used to traveling more or less on his own (and at that time, almost all were male), this meant a number of changes. Now his routes... View Details

Keywords: by Laura Linard

Research Summary

Overview

The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details

09 Jul 2020
Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

price decreases segmented by customer and channel. Another hallmark of stressful situations is that they can lead to paralysis and inaction, what Nathan Furr calls “unproductive uncertainty.” He recommends three strategies for... View Details

Keywords: by Boris Groysberg and Sarah Abbott

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Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

didn’t plan out a career in beauty. Instead, she tested out different hypotheses and followed her curiosity. Some early stops in her career included internships at Merrill Lynch and Putnam, consideration of joining Teach for America or... View Details

09 Nov 2021
Research & Ideas

The Simple Secret of Effective Mentoring Programs

company that operates a call center in which workers handle customer inquiries about purchasing new digital products and services, including phone, TV, and internet service. Though the company already had a robust training program in... View Details

Keywords: by Jay Fitzgerald

20 Dec 2022
Op-Ed

Employee Feedback: The Key to Retention During the Great Resignation

isolating at home, the remaining workers asked for KN95 masks, better testing protocols, and the right to turn away illegally unmasked customers. These requests were flatly refused—a surprising response from a company whose founder,... View Details

Keywords: by Michael Beer

01 Jun 2023
News

Bridging the ESG Data Gap

and venture capitalists. Founders use the software to report ESG data by answering a few operations-focused questions, and then they can easily access ESG scores, peer benchmarks, and customized plans for improvement. Venture investors... View Details

Keywords: Deborah Blagg

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Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

$89.75, the leather-bound Polaroid Land Camera, Model 95, represented a high-end consumer purchase. All 56 cameras brought to the Jordan Marsh demonstration sold out. After its Boston debut, the Land Camera appeared at department stores in View Details

21 Jun 2022
HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

co-authors include 2021 graduates Kriti Gupta, Mehek Punatar, Poonam Sacheti, and Poorvi Vijay. Microsoft’s scale vs. Slack’s customer engagement On paper, Microsoft appears to have the upper hand. During the two-year period the case... View Details

Keywords: by Lane Lambert; Information Technology; Technology

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Stata Temporary Files and Stata Tmp - Research Computing Services

number of files simultaneously Some of the file sizes may be large ( > several GB) You will submit a large number of jobs (> 10) to run at the same time You may still testing your code, your workflow, or changing parameters, which may... View Details

06 Apr 2010
First Look

First Look: April 6

were making decisions that made them more acceptable to customers given the particular social, cultural, and economic contexts within which they were embedded. Ownership Structure and the Cost of Corporate Borrowing Authors: Chen Lin, Yue... View Details

Keywords: Martha Lagace

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Advisory Board - Entrepreneurship

involved or started a number of entrepreneurial ventures. While working three days a week at AOL, he bootstrapped Compare.com , which enabled customers to compare prices on everything from PCs to mortgages. Later, He worked for Open... View Details

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

study how transparency into the levels and changes of relative sustainability performance affects consumer choices. Our work considers two forms of transparency: process transparency, in which customers receive information about the... View Details

Keywords: Dina Gerdeman

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

in the diabetic space, became MannKind’s marketing partner and helped launch Afrezza in February, 2015. Although the drug had a black box warning and required doctors to perform a lung test on patients, expectations were high, with some... View Details

Keywords: Sean Silverthorne

26 Apr 2022
Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

were waiting for a business meeting and were wrongly accused of loitering at a Starbucks store. “We work to create a warm, welcoming environment in our stores for every customer that visits Starbucks, and on that day in Philadelphia, we... View Details

Keywords: by Ranjay Gulati

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Logging In - Research Computing Services

Compute Cluster Logging In 20ms Follow our instructions to connect to the HBSGrid via a GUI or Terminal. Connection Requirements On-HBS-Campus TEST TEST To connect to the HBSGrid from on-campus, you must be... View Details

14 Sep 2021
Blog Post

Top 5 Myths About HBS

a standard set of interview questions. Each interview is custom to the person. And so that's why I say, no, it's not hard to prepare. Because the interview is going to all be about you. There's not going to be any case questions. There's... View Details

Publications