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- All HBS Web (859)
- Faculty Publications (133)
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- 18 Nov 2002
- Research & Ideas
Where Morals and Profits Meet: The Corporate Value Shift
well as financial analysis. In a world in which companies are expected to behave as moral actors that conform their activities to certain ethical requirements, financial tests of acceptability alone are insufficient. In the book, I spell... View Details
Keywords: by Carla Tishler
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
major change of some sort," Eisenmann explains. "In lean startup logic, it's something you do, ideally, after you've run some decisive test to disprove a hypothesis. It can be changing the target View Details
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
more optimistic than in prior years about the future of human space exploration via non-government firms. Mission Statement: VIRGIN GALACTIC “Our mission, to be the Spaceline for Earth, means we focus on using space for good while delivering an unparalleled View Details
- 10 Jan 2012
- First Look
First Look: January 10
a greater level of discretion to choose their interaction partners. Therefore, we expect to observe more homophilous interactions within these structures than across their boundaries. We test this argument using a dataset consisting of... View Details
Keywords: Sean Silverthorne
- 01 May 2017
- Research & Ideas
Bad At Your Job? Maybe It's the Job’s Fault
not intuitive for managers. So Simons created a solution: a free online job design optimization tool that allows companies to plug in information about a particular job to test whether the person in that role is getting the right mix of... View Details
Keywords: by Dina Gerdeman
- 16 Aug 2022
- Op-Ed
Now Is the Time for Entrepreneurs to Play Offense
valued. Executing well on this component of the playbook can provide significant leverage in a few short years. 4. Invest in your product Speaking of the product development process, if sales are less frenetic and customer requirements... View Details
Keywords: by Jeffrey Bussgang
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
customer relationships, dealing with large shareholders and creditors, as well as initiating and managing cross-border strategic alliances. It is true inside the firm where people from different functional areas and divisions need to... View Details
Keywords: by Martha Lagace
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
client-centric approach. It intensified virtual interactions with customers, merged sales and customer service, and boosted integration of all databases, which had been spread across functions, into a single View Details
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
communication and encouragement, they can find the courage to try, fail, redo, and try again. Carliss Baldwin How can companies tap their customers for innovative ideas? Firms have a tendency to look at their navels. The first thing I... View Details
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
"Companies really need to pay attention to the effectiveness of their marketing instruments," Steenburgh says. "They need to look at whether they're creating new customers or whether they're just drawing View Details
Keywords: by Dina Gerdeman
- 09 Mar 2015
- Research & Ideas
Why Entrepreneurs Should Go Work for Government
biggest customer in the world; on the other hand, 90 out of 100 VCs would say they don't back business models that sell to government," says Weiss. "Though that's starting to change as startups and government are starting to... View Details
Keywords: by Michael Blanding
- 04 Nov 2013
- Research & Ideas
The Real Cost of Bribery
payment, how it was detected, and the way the firm responded to the bribe after it was uncovered. To test the hypothesis, Serafeim evaluated data from the forensic services practice of PricewaterhouseCoopers, which provides global... View Details
Keywords: by Carmen Nobel
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
mature industries, nascent markets offer little certainty and plenty of ambiguity—undefined customers, unclear products or features, uncertain customer demand, and even an ill defined set of competitors. Yet, for these startups to have... View Details
- 18 Oct 2011
- First Look
First Look: October 18
Original Thinkers Can Be More Dishonest Authors:F. Gino and D. Ariely Publication:Journal of Personality and Social Psychology (forthcoming) Abstract Creativity is a common aspiration for individuals, organizations, and societies. Here, however, we View Details
Keywords: Sean Silverthorne
- 25 Jun 2013
- First Look
First Look: June 25
Specifically, we test how individuals who have a responsibility to punish transgressions behave when confronted with the social norm of preferential treatment on people's birthdays. We first establish the existence of this social norm... View Details
Keywords: Anna Secino
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
help leaders learn about leading through a crisis. There they will develop much faster than they will in leading through good times, or studying how other leaders behaved in crises. As the military learned long ago, there is simply no substitute for being in the thick... View Details
Keywords: by Martha Lagace
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief... View Details
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
Screening: Who can come in? Many organizations are conducting body temperature tests before allowing workers, vendors, or customers into a space. Some go even further, preparing for biometric screening via... View Details
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
establish new policies for treating Prime members differentially in the next distribution crisis? Will we see Amazon go after its retail competitors by increasing its retail store network beyond Whole Foods and some high tech test stores?... View Details