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Show Results For
- All HBS Web
(399)
- News (49)
- Research (309)
- Events (1)
- Multimedia (2)
- Faculty Publications (151)
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- 13 Dec 2016
- First Look
December 13, 2016
to exert over the different segments of their production processes. We describe a property-rights model of firm boundary choices along the value chain that generalizes Antràs and Chor (2013). To assess the evidence, we construct... View Details
Keywords: Carmen Nobel
- 01 Apr 2014
- First Look
First Look: April 1
intermediary organizations. To test our theory, we examine every relationship between entrepreneurial firms and their venture capital investors in the minimally invasive surgical segment of the medical device industry over a 22-year... View Details
Keywords: Sean Silverthorne
- 23 Jun 2009
- First Look
First Look: June 23
focuses on interoperability: vendors should enable products to work together so customers can realize the full benefit of complementary products offered by competing vendors. Following this principle enables products to connect to each... View Details
Keywords: Martha Lagace
- 15 Jan 2013
- First Look
First Look: January 15
only player in its segment to have a national presence. Headquartered in Chennai, India, the company built its unique national brand by emphasizing innovation, customer centric practices, quality, and... View Details
Keywords: Sean Silverthorne
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs
- 14 Jun 2011
- First Look
First Look: June 14
somebody else's point of view and seeking out safe ways to allow themselves to become vulnerable. Read the article: http://hbr.org/2011/06/managing-yourself-the-paradox-of-excellence/ar/1 Segmenting the Base of the Pyramid Authors:V.... View Details
Keywords: Sean Silverthorne
- 09 Dec 2014
- First Look
First Look: December 9
Experimentation By: Thomke, Stefan, and Jim Manzi Abstract—The data you already have can't tell you how customers will react to innovations. To discover if a truly novel concept will succeed, you must subject it to a rigorous experiment.... View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- First Look
First Look: March 1
channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also raises new challenges. These include the higher likelihood of costly product... View Details
Keywords: Sean Silverthorne
- 30 May 2007
- Research & Ideas
Health Care Under a Research Microscope
particular segment of the population." HBS is also training current and future health care leaders. The School's executive education program offers custom programs to boost the management skills of... View Details
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
football stadium, a cruise ship—where people are segmented by rank of some sort. Norton co-authored the study, Physical and Situational Inequality on Airplanes Predicts Air Rage, with Katherine A. DeCelles, an associate professor of... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
same brand is offered in different countries with a different product formulation. Depending on the country, people usually wash clothes with hot or cold water, so the product formulation needs to be adapted, he said. Idiosyncratic View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
817-016 Mark43 The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would be a second large... View Details
Keywords: Sean Silverthorne
- 05 Jul 2011
- First Look
First Look: July 5
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1590245 Cases & Course MaterialsBook Publishing in 2010 Stephen P. Bradley and Nancy BartlettHarvard Business School Note 711-419 Legacy book publishers wrangled with e-book retailers over royalty rates, release... View Details
Keywords: Sean Silverthorne
- 27 Mar 2007
- First Look
First Look: March 27, 2007
microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether... View Details
Keywords: Martha Lagace
- 16 Dec 2014
- First Look
First Look: December 16
Evidence from Randomized Survey Experiments By: Kuziemko, Ilyana, Michael I. Norton, Emmanuel Saez, and Stefanie Stantcheva Abstract—We analyze randomized online survey experiments providing interactive, customized information on U.S.... View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning... View Details
- 11 Nov 2014
- First Look
First Look: November 11
Publications November 2014 Harvard Business Review Cooks Make Tastier Food When They Can See Their Customers By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—While existing theory suggests that increased contact between View Details
Keywords: Sean Silverthorne
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus on given resource... View Details
Keywords: Dina Gerdeman
- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
and operator of hospitals, with most of its revenue coming from the United Kingdom. When Gooding departed, BUPA had sold its hospitals, positioned itself in several growth segments of the health market, and generated 50 percent of its... View Details
Keywords: by Martha Lagace
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
can it influence voters? Source: Jaconelli The skills needed to win a party nomination are more akin to those of the commercial marketer. A distinctive appeal to a niche segment of the population is sufficient. Trump has become the... View Details