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Show Results For
- All HBS Web
(2,534)
- People (3)
- News (375)
- Research (1,689)
- Events (10)
- Multimedia (6)
- Faculty Publications (671)
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- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
provisioning are covered. Weather and heavy weather sailing are presented based on first-hand experience. Cruising risks, including pirates, are laid bare. All of this is supported with examples of the author’s experience. A Member Is... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
making business decisions," observes Lecturer Thomas J. Kosnik, who teaches Entrepreneurial Marketing. "Entrepreneurial Marketing encourages students to embrace analysis and logic while remaining open to the experience of creativity,... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2018
- News
Case Study: Tip the Scale
comes in a carcass, customer preferences, share size, order history. Formulas propose a suggested share, based on a selection of items we think will maximize this member’s happiness—within the constraints of... View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
opportunity to grow and engage its user base by tapping into data and analytics and could add value to Nix in the eyes of prospective acquirers. Should Nix stay the analog course, make the transition to digital, or split limited resources... View Details
Keywords: Dan Morrell
- 01 Dec 2013
- News
Curing Health Care
Anderson was facing challenges in defining and measuring costs and outcomes. Porter introduced Kaplan to MD Anderson leaders, bringing a new dimension to the partnership. "I had done some previous work in the health care sector, and it was clear that costing approaches... View Details
- 01 Sep 2010
- News
Reinventing the Annual Report
and customer satisfaction, factors that contribute to revenue growth. So how can shareholders and other stakeholders know if a company’s commitment to a sustainable society is contributing to a sustainable strategy that will create value... View Details
Keywords: Robert G. Eccles
- 01 Jun 1996
- News
Reinventing Marketing
Professor Robert J. Dolan, whose research focuses on pricing, will oversee the required Marketing course in the 1996-97 academic year. The elective curriculum has also been restructured, based in part on feedback from student focus... View Details
- 01 Mar 2010
- News
Lords of Strategy
buying from, selling to, and competing with enterprises and customers from around the world. What all four had in common was that they worked to extend the reach of markets, and hence of competition, into places that Schumpeterian... View Details
- 01 Apr 2000
- News
A Place in the Sun
everyone's relaxed, fun-loving inner self could flourish. That formula brought the organization unrivaled success. But times got tough in the 1990s. Club Med's original customer base was aging and its... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Mar 2016
- News
Case Study: Paper Chase
have to offer your entire line through each channel, just match each card with each channel. The most responsive channels could be your focus. Videos on their channel sites and on YouTube could be a nice way to jump-start visibility, offering exposure via someone... View Details
- 01 Jun 2009
- News
Dispatches from the Global Classroom
bus. START SMALL, THINK BIG: Clients of Compartamos Banco, a microfinance institution based in Mexico City that funds entrepreneurial activity in the areas of agriculture, crafts, and consumer products and clothing. Courtesy Compartamos... View Details
- 18 Oct 2016
- News
Leading the Way for Women Entrepreneurs
Growing up, Hayley Barna (MBA 2010) thought she was unstoppable. Then she entered the business world. “I grew up thinking I lived in a post-feminist world, “ she said. “I saw no impediment in my way based on my gender.” Six years ago, she... View Details
- 01 Dec 2017
- News
The First Five Years: Emmanuel Straschnov (MBA 2012)
learn––users help each other a lot on our forum. Watching these interactions on the forum is one of the most rewarding things ever, and this has helped us to scale our user base with a small team, as a lot of our View Details
- 01 Jun 2009
- News
Too Big To Fail
into Moss’s analysis and recommendations. Warren and two Democrats embraced Moss’s views on the need for a systemic risk regulator. But the two Republican members issued a dissenting minority report. The partisan clash of views... View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
percent of the population has credit cards. Go-Jek drivers offered their customers rain gear and surgical masks as protection against the streets’ noxious fumes. And all Go-Jek drivers received road safety training; gone were the... View Details
- 24 Sep 2020
- News
The Race for a Vaccine
was hampered by a lack of test subjects; on the investor side, there was no longer a ready customer base for a SARS vaccine. None ever came to market. In the early days of January 2020, before anyone fully... View Details
- 01 Dec 2018
- News
Hard Choices
analysis but by values. Chainsaw Al Dunlap, a real person with a Hollywood moniker, told us that a dollar earned by killing a job was just as valuable as one earned by producing a valuable product, and Wall Street was seduced, even though... View Details
Keywords: Seth Klarman (MBA 1982)
- 01 Dec 2012
- News
Alumni Book Briefs
marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these important emerging consumers through... View Details
- 01 Sep 2024
- News
Next Level
In 2017, Sarah Bond’s boss, Phil Spencer, the head of Xbox Gaming, warned her that working in the industry would be very difficult. Not just for the usual reasons that corporate America can be tough, but also because, as a Black woman in gaming—an industry with a... View Details