Culture And Marketing - Publications - Faculty & Research

04 Jan 2018
Working Paper Summaries

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

Keywords: by Geoffrey Jones and Emily Grandjean; Food & Beverage

Article

Organization Culture and Marketing: Defining the Research Agenda

By: Rohit Deshpandé and Frederick E. Webster Jr.

Citation

September 2013 (Revised April 2014)
Teaching Note

Transitions Asia: Managing Across Cultures

By: Roy Y.J. Chua, Sharon Mozgai and Dawn Lau

The director of an interim executive research firm, Chee Lung Tham, faced a clash of culture and management styles when his mainland China client threatened to fire the American interim manager that Tham had assigned. The client, Wong Lung, ran a family-owned garment... View Details

Keywords: China; Cross-cultural Management; Family Business; Cross-Cultural and Cross-Border Issues; Management Style; Service Industry; China

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May 2000
Case

CMGI: Organizational and Market Innovation

By: Josh Lerner

CMGI is considering acquiring yesmail, an e-mail marketing firm. In assessing the potential acquisition, it must assess the fit with its own organization, which consists of a unique blend of venture capital investments and publicly traded subsidiaries. View Details

Keywords: Innovation and Invention; Organizational Change and Adaptation; Mergers and Acquisitions; Organizational Structure; Venture Capital; Business Subsidiaries

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January 1979 (Revised February 1987)
Background Note

Note on Market and Consumer Research

Discusses scope of market and consumer research, steps in the research process, and how managers use research in marketing and decision-making. View Details

Keywords: Research; Marketing; Decision Making

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31 Jan 2009
News

China and India: The power of complementary cultures

24 Apr 2014
News

Investing in a community's housing and cultural life

Randy Hawthorne (MBA 1973), a retired real estate executive, talks about the community benefits of investing in housing and the arts. (Published April 2014) View Details

Fall 2012
Article

Climate Science as Culture War

By: Andrew J. Hoffman

Today, there is no doubt that a scientific consensus exists on the issue of climate change. Scientists have documented that anthropogenic sources of greenhouse gases are leading to a buildup in the atmosphere, which leads to a general warming of the global climate and... View Details

Keywords: Public Opinion; Culture; Climate Change; Values and Beliefs

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25 Sep 2024
Podcast

Collective counsel: Corporate law's changing workforce and culture

Vinson and Elkins' Keith Fullenweider on recruiting team players, boosting collaboration and soft skills through targeted training and mentorship, prioritizing mental health and work-life balance, automating judiciously, and making return-to-office work. View Details

April 2013 (Revised April 2014)
Case

Transitions Asia: Managing Across Cultures

By: Roy Y.J. Chua and Dawn H. Lau

The director of an interim executive search firm, Chee Lung Tham, faced a clash of culture and management styles when his mainland Chinese client threatened to fire the American interim manager that Tham had assigned. The client, Wong Lung, ran a family-owned garment... View Details

Keywords: China; Cross-cultural Management; Management Style; Conflict Management; Family Business; Cross-Cultural and Cross-Border Issues; Service Industry; China

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2005
Chapter

Internal Dynamics and Cultural Intelligence in Multinational Teams

By: P. C. Earley and H. K. Gardner

Keywords: Groups and Teams; Cross-Cultural and Cross-Border Issues

Citation

December 2014
Article

Market Competition, Earnings Management, and Persistence in Accounting Profitability Around the World

By: Paul M. Healy, George Serafeim, Suraj Srinivasan and Gwen Yu

We examine how cross-country differences in product, capital, and labor market competition, and earnings management affect mean reversion in accounting return on assets. Using a sample of 48,465 unique firms from 49 countries, we find that accounting returns mean... View Details

Keywords: Corporate Performance; Valuation; Equity Valuation; Persistence; Competitive Advantage; Institutions; Earnings Management; Labor Market; Capital Markets; Competition; Profit; Performance; Supply and Industry; Financial Statements; Government and Politics; Globalized Markets and Industries

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March 2006 (Revised August 2006)
Case

Putnam Investments: Rebuilding the Culture

By: Nitin Nohria and Charles Nichols

Charles "Ed" Haldeman Jr. is promoted CEO of Putnam Investments after the firm was badly damaged by a series of improper trading practices. He is charged with the task of managing the crisis, repairing the company culture, and putting the firm back into a pattern of... View Details

Keywords: Crime and Corruption; Organizational Culture; Organizational Change and Adaptation; Ethics; Investment Funds; Investment; Leading Change; Decision Choices and Conditions; Financial Services Industry; United States

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December 2020
Article

Stock Market Returns and Consumption

By: Marco Di Maggio, Amir Kermani and Kaveh Majlesi

This paper employs Swedish data containing security level information on households' stock holdings to investigate how consumption responds to changes in stock market returns. We exploit households’ portfolio weights in previous years as an instrument for actual... View Details

Keywords: Capital Gain; Dividend Income; Consumption; Near-rational Behavior; Investment Return; Household; Spending; Behavior

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February 2021
Case

A Cultural Transformation at Southeastern Grocers

By: Suraj Srinivasan, Jonah S. Goldberg and Joseph A. Paul

When Anthony Hucker, the CEO of Southeastern Grocers (SEG), took over in that role in July 2017, the company was in dire financial and operational condition and was headed towards bankruptcy. SEG, the fifth largest grocery chain in the U.S. in early 2021, operated... View Details

Keywords: Business Transformation; Strategy Execution; Retail; Organizational Culture; Transformation; Growth and Development Strategy; Performance; Success; Food and Beverage Industry; Food and Beverage Industry; United States; Florida

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Research Summary

Building Effective Relationships Across Cultures

Trust is the foundation of any successful collaborative relationship. In my first stream of research, I draw on the basic distinction between cognition-based versus affect-based trust– that is, trust from the head versus trust from the heart – to better... View Details