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      • August 2017
      • Supplement

      PTC: A Transformation to IoT (B)

      By: Rajiv Lal and Sarah McAra
      In 2013, manufacturing software company PTC Inc. entered the Internet of Things (IoT) market under the leadership of CEO Jim Heppelmann, but the company’s culture was not fully aligned with the new strategic direction. Historically, PTC's culture was defined by... View Details
      Keywords: Internet Of Things; Corporate Culture; Human Resources
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      Lal, Rajiv, and Sarah McAra. "PTC: A Transformation to IoT (B)." Harvard Business School Supplement 518-021, August 2017.
      • July 2017 (Revised October 2017)
      • Supplement

      Becton Dickinson: Innovation and Growth (B)

      By: Raffaella Sadun, Michael Beer and James Weber
      This (B) case supplements the (A) case by providing additional information and updates through early 2016. View Details
      Keywords: Transformation; Change Management; Innovation Leadership; Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategy; Medical Devices and Supplies Industry; Health Industry; Manufacturing Industry; United States
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      Sadun, Raffaella, Michael Beer, and James Weber. "Becton Dickinson: Innovation and Growth (B)." Harvard Business School Supplement 717-504, July 2017. (Revised October 2017.)
      • June 2017 (Revised October 2017)
      • Case

      Uber in 2017: One Bumpy Ride

      By: Suraj Srinivasan, Jay W. Lorsch and Quinn Pitcher
      Uber Technologies Inc., the popular ride-hailing company, entered 2017 having doubled its bookings in 2016 and achieving a valuation of nearly $70 billion, making it the largest venture capital-backed company in the world. Co-founder and CEO Travis Kalanick embodied... View Details
      Keywords: Governance; Information Technology; Transportation; Venture Capital; Organizational Culture; Technology Industry; Transportation Industry; United States
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      Srinivasan, Suraj, Jay W. Lorsch, and Quinn Pitcher. "Uber in 2017: One Bumpy Ride." Harvard Business School Case 117-070, June 2017. (Revised October 2017.)
      • June 2017
      • Teaching Note

      IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

      By: Rosabeth Moss Kanter and Jonathan Cohen
      Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details
      Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Teaching Note 317-126, June 2017.
      • June 2017 (Revised October 2017)
      • Case

      Becton Dickinson: Innovation and Growth (A)

      By: Raffaella Sadun, Michael Beer and James Weber
      In late 2015, CEO Vince Forlenza was reviewing Becton Dickinson’s transformation efforts designed to enable the company to innovate and grow in a changing environment. Becton Dickinson had been a successful medical device company for over 100 years. In recent years,... View Details
      Keywords: Transformation; Change Management; Innovation Leadership; Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategy; Growth and Development Strategy; Medical Devices and Supplies Industry; Health Industry; Manufacturing Industry; United States
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      Sadun, Raffaella, Michael Beer, and James Weber. "Becton Dickinson: Innovation and Growth (A)." Harvard Business School Case 717-419, June 2017. (Revised October 2017.)
      • May 2017
      • Case

      Pho Hoa Dorchester

      By: Leonard A. Schlesinger, Michael Raiche and Roger Zhu
      Pho Hoa is a traditional, family-owned Vietnamese restaurant in Dorchester, Massachusetts that opened in 1992. As he approached retirement in recent years, the founder/owner has scaled down his involvement in the day-to-day operations, leading to a number of... View Details
      Keywords: Pho Hoa; Tam Le; Small Business; Restaurants; Dorchester; Business Growth and Maturation; Business Organization; Family Business; Change Management; Transition; Diasporas; Cash Flow; Food; Employment; Wages; Working Conditions; Leading Change; Business Processes; Organizational Culture; Organizational Change and Adaptation; Organizational Structure; Ownership Stake; Franchise Ownership; Family and Family Relationships; Food and Beverage Industry; Viet Nam; Massachusetts; Boston; Eastern United States
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      Schlesinger, Leonard A., Michael Raiche, and Roger Zhu. "Pho Hoa Dorchester." Harvard Business School Case 317-121, May 2017.
      • May 2017
      • Supplement

      Buffer.com (B)

      By: Susanna Gallani, Tiffany Y. Chang, Brian J. Hall and Jee Eun Shin
      Buffer decided to release its salaries and compensation calculation formula to the public, and the public reaction was greater and more positive than they would have imagined. The company experienced both an increase in volume and a change in the kinds of inbound... View Details
      Keywords: Compensation; Compensation Design; Company Values; Culture; Transparency; Attraction; Selection; Performance Measurement; Performance Measures; Performance Metrics; Startup Management; Compensation and Benefits; Organizational Culture; Values and Beliefs; Performance Evaluation; Measurement and Metrics
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      Gallani, Susanna, Tiffany Y. Chang, Brian J. Hall, and Jee Eun Shin. "Buffer.com (B)." Harvard Business School Supplement 917-020, May 2017.
      • 2017
      • Book

      Global Marketing Management: A Casebook

      By: John A. Quelch

      During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details

      Keywords: Marketing; Management; Globalization; Competitive Strategy
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      Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
      • March 2017 (Revised February 2025)
      • Case

      Edwin Land: The Art and Science of Innovation

      By: Tom Nicholas, Christopher T. Stanton and Matthew G. Preble
      Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often... View Details
      Keywords: Instant Photography; Company History; Change Management; Disruption; Forecasting and Prediction; Entrepreneurship; Business History; Innovation Strategy; Disruptive Innovation; Innovation and Management; Intellectual Property; Patents; Product Marketing; Brands and Branding; Product Launch; Product Development; Chemical Industry; Consumer Products Industry; United States
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      Nicholas, Tom, Christopher T. Stanton, and Matthew G. Preble. "Edwin Land: The Art and Science of Innovation." Harvard Business School Case 817-107, March 2017. (Revised February 2025.)
      • March 2017
      • Case

      Swagbucks

      By: Jeffrey F. Rayport and Matthew G. Preble
      In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details
      Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Technology; Online Technology; Internet; Transition; Leadership; Web Services Industry; Technology Industry; United States
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      Rayport, Jeffrey F., and Matthew G. Preble. "Swagbucks." Harvard Business School Case 817-068, March 2017.
      • February 2017
      • Case

      GE Digital

      By: Rajiv Lal and Scott Johnson
      Known for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted... View Details
      Keywords: GE; General Electric; Manufacturing; Industrial Internet; Wind Power; Digital Manufacturing; Renewable Energy; Energy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Organizational Culture; Applications and Software; Growth and Development Strategy; Transformation; Green Technology Industry; Technology Industry; Manufacturing Industry; North America
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      Lal, Rajiv, and Scott Johnson. "GE Digital." Harvard Business School Case 517-063, February 2017.
      • February 2017 (Revised January 2018)
      • Case

      Womenomics in Japan

      By: Boris Groysberg, Mayuka Yamazaki, Nobuo Sato and David Lane
      This case profiles Prime Minister Shinzo Abe's vigorous attempts to revive Japan's economy, specifically by advocating for a larger role for women in the economy—not as a matter of social policy or gender equity per se, but as an essential element of any solution to... View Details
      Keywords: Gender Equality; Japan; Leadership; Government-business Relations; Shinzo Abe; Economic Growth; Aging Society; Womenomics; Abenomics; Labor Market Discrimination; Workplace Culture; Women And Leadership; Change Management; Leading Change; Gender; Business and Government Relations; Growth and Development; Employment; Working Conditions
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      Groysberg, Boris, Mayuka Yamazaki, Nobuo Sato, and David Lane. "Womenomics in Japan." Harvard Business School Case 417-002, February 2017. (Revised January 2018.)
      • January 2017 (Revised January 2019)
      • Case

      The Rise and Fall of Lehman Brothers

      By: Stuart C. Gilson, Kristin Mugford and Sarah L. Abbott
      With nearly $700 billion in assets, Lehman was the largest U.S. bankruptcy in history. In 2007, Lehman achieved record earnings of over $4 billion on revenues of $60 billion. By September 2008 the fourth largest investment bank in the world was bankrupt. How had a... View Details
      Keywords: Bankruptcy; Financial Distress; Accounting Policies; Business Ethics; Financial Reporting; Volatility; Judgments; Financial Crisis; Insolvency and Bankruptcy; Financial Liquidity; Investment Banking; Financial Management; Financial Strategy; Corporate Accountability; Corporate Disclosure; Corporate Governance; Crisis Management; Risk Management; Failure; Business and Government Relations; Ethics; Banking Industry; New York (city, NY)
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      Gilson, Stuart C., Kristin Mugford, and Sarah L. Abbott. "The Rise and Fall of Lehman Brothers." Harvard Business School Case 217-041, January 2017. (Revised January 2019.)
      • November 2016 (Revised December 2020)
      • Case

      Canada Mortgage and Housing Corporation in Motion

      By: Boris Groysberg and Sarah L. Abbott
      Evan Siddall, newly appointed CEO of Canada Mortgage Housing Corporation, a governmental organization focused on the residential housing market, is charged with leading change at the organization. The case follows this process of change step by step and looks at the... View Details
      Keywords: Leadership, Personal Strategy & Style; Government Organizations; Performance Management; Organizational Change And Transformation; Culture; Leading Change; Change; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Government Administration; Risk Management; Restructuring; Leadership; Performance; Change Management; Financial Services Industry; Canada
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      Groysberg, Boris, and Sarah L. Abbott. "Canada Mortgage and Housing Corporation in Motion." Harvard Business School Case 417-049, November 2016. (Revised December 2020.)
      • September 2016 (Revised May 2018)
      • Case

      Zurich Insurance: Diversity and Inclusion

      By: Boris Groysberg and Katherine Connolly
      Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People... View Details
      Keywords: Managing Change; Organizational Behavior; Diversity Management; Organizational Culture; Organizational Change and Adaptation; Leading Change; Leadership; Human Capital; Human Resources; Insurance; Diversity; Insurance Industry
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      Groysberg, Boris, and Katherine Connolly. "Zurich Insurance: Diversity and Inclusion." Harvard Business School Case 417-037, September 2016. (Revised May 2018.)
      • September 2016 (Revised May 2018)
      • Case

      Zurich Insurance: Fostering People Management Practices

      By: Boris Groysberg and Katherine Connolly
      Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case provides background for the company, as... View Details
      Keywords: Managing Change; Organizational Behavior; Diversity Management; Organizational Architecture; Recruiting; Succession Planning; Management; Organizational Culture; Organizational Change and Adaptation; Leading Change; Human Capital; Human Resources; Insurance; Leadership; Diversity; Organizational Structure; Recruitment; Management Succession; Insurance Industry
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      Groysberg, Boris, and Katherine Connolly. "Zurich Insurance: Fostering People Management Practices." Harvard Business School Case 417-035, September 2016. (Revised May 2018.)
      • September 2016 (Revised May 2018)
      • Case

      Zurich Insurance: Global Job Structure and Data Analysis

      By: Boris Groysberg and Katherine Connolly
      Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People... View Details
      Keywords: Managing Change; Organizational Behavior; Organizational Architecture; Organizational Change and Adaptation; Leadership; Human Capital; Change Management; Organizational Structure; Insurance; Organizational Culture; Globalization; Human Resources; Insurance Industry
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      Groysberg, Boris, and Katherine Connolly. "Zurich Insurance: Global Job Structure and Data Analysis." Harvard Business School Case 417-038, September 2016. (Revised May 2018.)
      • September 2016 (Revised May 2018)
      • Case

      Zurich Insurance: Recruitment

      By: Boris Groysberg and Katherine Connolly
      Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People... View Details
      Keywords: Managing Change; Leadership; Organization Change And Adaptation; Organizational Behavior; Recruiting; Organizational Culture; Organizational Change and Adaptation; Leading Change; Leadership Development; Human Capital; Human Resources; Insurance; Recruitment; Insurance Industry
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      Groysberg, Boris, and Katherine Connolly. "Zurich Insurance: Recruitment." Harvard Business School Case 417-039, September 2016. (Revised May 2018.)
      • September 2016 (Revised May 2018)
      • Case

      Zurich Insurance: Talent Pipeline

      By: Boris Groysberg and Katherine Connolly
      Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People... View Details
      Keywords: Managing Change; Leadership; Organizational Behavior; Succession; Organizational Culture; Organizational Change and Adaptation; Leading Change; Leadership Development; Human Capital; Human Resources; Insurance; Management Succession; Insurance Industry
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      Groysberg, Boris, and Katherine Connolly. "Zurich Insurance: Talent Pipeline." Harvard Business School Case 417-040, September 2016. (Revised May 2018.)
      • September 2016 (Revised May 2018)
      • Case

      Zurich Insurance: Zurich Oxygen

      By: Boris Groysberg and Katherine Connolly
      Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People... View Details
      Keywords: Managing Change; Management Development; Leadership; Organization Behavior; Management Skills; Organizational Culture; Organizational Change and Adaptation; Leading Change; Leadership Development; Human Capital; Human Resources; Insurance; Insurance Industry
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      Groysberg, Boris, and Katherine Connolly. "Zurich Insurance: Zurich Oxygen." Harvard Business School Case 417-036, September 2016. (Revised May 2018.)
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