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  • 26 Aug 2008
  • First Look

First Look: August 26, 2008

purchasing and brought process discipline to store operations through using Six Sigma quality methodology. Although the changes led to higher profitability, the retailer's stock price remained unchanged. Many wondered if poor stock market performance was a reflection... View Details
Keywords: Sean Silverthorne
  • 22 Sep 2003
  • Research & Ideas

How Businesses Can Respond to AIDS

out of efficiency, cost, and risk mitigation issues. The elements are interdependent, yet not all stakeholders face the same image and branding exposure. Supply chains also translate to attenuated control; that is, your company can exert... View Details
Keywords: by Martha Lagace
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

practices, accounting firms, investment banks, and other professional service organizations, industry veterans DeLong, Gabarro, and Lees show how this model works to: align your firm's culture and key organizational components; satisfy... View Details
Keywords: Martha Lagace
  • 17 Aug 2010
  • First Look

First Look: August 17

display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm.... View Details
Keywords: Martha Lagace
  • 19 Feb 2008
  • Research & Ideas

Radical Design, Radical Results

conducting research in order to understand what sort of product language might be most successful. (This research is less of the focus-group variety and more of a broad-based assessment of cultural trends and scenario building.)... View Details
Keywords: by Julia Hanna; Consumer Products
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

native men and women. We show that these effects were driven by the large and positive impact of immigration on native men’s employment and occupational standing, which increased the supply of "marriageable men." We also explore alternative mechanisms—changes in sex... View Details
Keywords: Dina Gerdeman
  • 20 Aug 2013
  • First Look

First Look: August 20

green building, including evolving boundaries of professional jurisdictions; changing industry strategies and structures, including the roles of ownership, supply firms, and market niches; new operational, organizational, and cultural... View Details
Keywords: Anna Secino
  • 22 May 2012
  • First Look

First Look: May 22

companies? What would be the consequences of their choices on the brand and on the Group? Would they always be able to inject the Virgin culture and turn around companies? Purchase this... View Details
Keywords: Sean Silverthorne
  • 07 Apr 2015
  • First Look

First Look: April 7

brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions about repositioning... View Details
Keywords: Sean Silverthorne
  • 22 Sep 2009
  • First Look

First Look: September 22

forces within the team. Ends with a discussion of bridging differences in teams across both geographic and cultural divides. Purchase this note: http://cb.hbsp.harvard.edu/cb/product/410051-PDF-ENG Radiant Cosmetics: What's in a Pout?... View Details
Keywords: Martha Lagace
  • November 2024
  • Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Equality and Inequality; Consumer Products Industry; Retail Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
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  • 16 Apr 2001
  • Research & Ideas

Making the Most of Government Upheaval

catch up. Often such change involved significant modifications in the structure, size, scope, and culture of the organization. Stage II: Expansion. Realizing that growth was imperative for survival against larger rivals, the companies... View Details
Keywords: by Nancy O. Perry
  • 05 Jun 2012
  • First Look

First Look: June 5

operations like it did in India; launched a unified brand across the continent; and culturally integrated with its new environment. Key business metrics, including profit margins and market share, are... View Details
Keywords: Sean Silverthorne
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was... View Details
Keywords: Sean Silverthorne
  • 09 Feb 2016
  • First Look

February 9, 2016

could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55160 From Immigrants to Americans: Race and Assimilation During the Great Migration By: Fouka, Vasiliki, Soumyajit Mazumder, and Marco Tabellini Abstract— How does the appearance of a new out-group affect the economic,... View Details
Keywords: Dina Gerdeman
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 01 Nov 2012
  • Research & Ideas

Book Excerpt: Judgment Calls

had always been the Tweezerman destiny, while others saw very clearly the risks and headaches that would come with trying to sell their distinctively branded professional products to the likes of CVS or Walgreens. Earlier in his career,... View Details
Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products
  • 16 Apr 2013
  • First Look

First Look: April 16

prosocial spending did not provide an opportunity to build or strengthen social ties. Our findings suggest that the reward experienced from helping others may be deeply ingrained in human nature, emerging in diverse cultural and economic... View Details
Keywords: Sean Silverthorne
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
Keywords: Sean Silverthorne

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