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Show Results For
- All HBS Web
(609)
- People (5)
- News (165)
- Research (329)
- Multimedia (2)
- Faculty Publications (136)
- 01 Dec 2008
- News
Designing Change
consultant.” It’s easy to see how students would relate to 35-year-old Kahn as he takes on CEO Bill Boyd’s challenge to help revitalize Muzak’s image with clients and its corporate culture on a budget of just $900,000. “Since Muzak’s name... View Details
Keywords: Julia Hanna
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
later. Rather than retreat after the devaluation, however, the company became more aggressive. P&G raised its prices significantly to recover its devaluation losses, introduced new brands and began competing in new categories, Aguirre... View Details
Keywords: by Julie Jette
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
panelists at a Global Alumni Conference session addressing the topic "Global Brands: Connecting with Consumers across Boundaries," chaired by HBS associate professor Nancy F. Koehn, a business historian and author of the forthcoming book View Details
Keywords: by James E. Aisner
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
"Investors should put more emphasis on how brand IP is managed in the environment rather than on the IP asset itself." Paul Jackson adds that "... it's got to be businesses (that defend IP) ... as laws get in the way of... View Details
Keywords: by Jim Heskett
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
among the world's largest private companies. It represents hundreds of athletes and other celebrities, and reportedly is commercially involved in an average of 10 major sports and cultural events around the world every day. Q: What led... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
turnaround—form the basis for a terrific debate on the importance of brand and location, according to Jeffrey Fear, an associate professor, and Carin-Isabel Knoop, executive director of the HBS Global Research Group. The two resulting... View Details
- 28 May 2019
- News
Action Plan: Border Crossing
Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their... View Details
Keywords: Julia Hanna
- Profile
Jeremy Andrus
now is managing growth and our increasing organizational complexity. Last year was very active: we opened an office in Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our View Details
- 01 Jun 2014
- News
In My Humble Opinion: Jan Swartz (MBA 1996)
SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) Growing up in Houston, Jan Swartz (MBA... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market’s most... View Details
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
me, in either a team or a one-on-one setting." Continues Klump, "I understood enough of Chinese culture to know that you rarely, if ever, confront someone in a group setting, as maintaining face is important. So I waited to have... View Details
Keywords: by Garry Emmons
- 01 Jun 2018
- News
Disrupting India’s Dental Market
incentives for better care along the way. “If one person is looking for a cardiologist, the question is always, ‘Who is the best cardiologist?’” he says. “When it comes to a dentist, the question is, ‘Who is convenient? Who is good?’ It was a business where a View Details
Keywords: Sasha Issenberg
- 01 Jun 2005
- News
Do You Speak Business?
in either a team or a one-on-one setting.” Continues Klump, “I understood enough of Chinese culture to know that you rarely, if ever, confront someone in a group setting, as maintaining face is important. So I waited to have a one-on-one... View Details
Keywords: Garry Emmons
- Career Coach
Judy Shen-Filerman
leaders. Judy brings these elements to her work with HBS students and alumni. Judy integrates her brand management, general management, executive coaching and intercultural leadership consulting work to help HBS students be their Best... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
leaders—there are plenty of fine people who can lead an organization. What these two did, as you point out, was create a culture around the mission of their organizations. Their employees live the mission in their work How do you teach... View Details
- 19 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- Profile
Minal Mehta
effective workout, but you also walk out of the class literally feeling like a rock star. "It's incredible to fashion a fitness program based on Bollywood music and dance because the category itself is one that people of different backgrounds can relate to.... View Details
- Profile
Rocio Parra
term, I'm looking forward to working in an operational role where I get to share in the management of a brand and strategy execution. I look forward to both the analytical and creative aspects of my job as an associate marketing manager.... View Details
Keywords: Retail