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    • All HBS Web  (1,176)
      • Faculty Publications  (296)

      Crisis MarketingRemove Crisis Marketing →

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      • May 2001
      • Supplement

      Korea Stock Exchange

      By: Tarun Khanna
      Features a presentation by In-Kie Hong of Korea Stock Exchange discussing the depth of the crisis, its origin, and its possible resolution in the end. In-Kie Hong addresses a class of MBA students at the Harvard Business School. View Details
      Keywords: Financial Crisis; Financial Markets; Stocks; Financial Services Industry; Korean Peninsula
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      Khanna, Tarun. "Korea Stock Exchange." Harvard Business School Video Supplement 701-806, May 2001.
      • March 2001
      • Case

      Sime Darby Berhad (B): The Asian Crisis Begins

      By: Tarun Khanna and Danielle Melito Wu
      Supplements the (A) case. View Details
      Keywords: Acquisition; Business Conglomerates; Economy; Capital Markets; Emerging Markets; Business and Government Relations; Corporate Strategy; Value Creation; Financial Services Industry; Malaysia
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      Khanna, Tarun, and Danielle Melito Wu. "Sime Darby Berhad (B): The Asian Crisis Begins." Harvard Business School Case 701-117, March 2001.
      • March 2001
      • Case

      Sime Darby Berhad (C): Responding to the Asian Crisis

      By: Tarun Khanna and Danielle Melito Wu
      Supplements the (A) case. View Details
      Keywords: Acquisition; Business Conglomerates; Economy; Capital Markets; Emerging Markets; Business and Government Relations; Corporate Strategy; Value Creation; Financial Services Industry; Malaysia
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      Khanna, Tarun, and Danielle Melito Wu. "Sime Darby Berhad (C): Responding to the Asian Crisis." Harvard Business School Case 701-118, March 2001.
      • September 2000
      • Case

      Jardines: Tapping the Asian E-Commerce Market

      By: F. Warren McFarlan, Melissa Dailey and Fred Young
      "We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous... View Details
      Keywords: Corporate Entrepreneurship; Decisions; Information Technology; Corporate Strategy; Technology Adoption
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      McFarlan, F. Warren, Melissa Dailey, and Fred Young. "Jardines: Tapping the Asian E-Commerce Market." Harvard Business School Case 301-045, September 2000.
      • August 2000 (Revised September 2005)
      • Case

      Callaway Golf Company

      By: Rajiv Lal and Edie Prescott
      Describes a situation faced by Mr. Ely Callaway, the 80-year-old founder, chairman, and CEO of Callaway Golf Co., in the fall of 1999. After a decade of stunning success with the marketing concept, Callaway suffered a significant loss and witnessed a steep decline in... View Details
      Keywords: Marketing Strategy; Crisis Management; Communication Strategy; Product; Business Strategy; Change Management; Competitive Advantage
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      Lal, Rajiv, and Edie Prescott. "Callaway Golf Company." Harvard Business School Case 501-019, August 2000. (Revised September 2005.)
      • June 2000
      • Case

      Lifeline Systems, Inc. (A)

      By: H. Kent Bowen and Marilyn Matis
      Lifeline Systems provides emergency response equipment to the elderly who live at home. The company uses local hospitals to market, sell, and install these units in homes, while the hospital monitors and calls for aid to respond to emergency calls from the elderly... View Details
      Keywords: Health Care and Treatment; Product Marketing; Sales; Problems and Challenges; Growth and Development Strategy; Managerial Roles; Service Operations; Information Infrastructure; Age; Service Delivery; Restructuring; Crisis Management; Health Industry; Service Industry
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      Bowen, H. Kent, and Marilyn Matis. "Lifeline Systems, Inc. (A)." Harvard Business School Case 600-099, June 2000.
      • January 2000
      • Case

      Talbots - A Classic

      By: V. Kasturi Rangan and Marie Bell
      This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the... View Details
      Keywords: Customer Focus and Relationships; Decisions; Crisis Management; Product Positioning; Problems and Challenges; Segmentation; Fashion Industry
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      Rangan, V. Kasturi, and Marie Bell. "Talbots - A Classic." Harvard Business School Case 500-082, January 2000.
      • December 1999 (Revised April 2001)
      • Case

      Avon Products China (A)

      By: Lynn S. Paine and Jennifer Gui
      In April 1998, when the Chinese central government bans all forms of direct selling in China in April 1998, executives at Avon China must decide how to respond. The first direct sales company to enter China after its opening to outsiders, Avon sparked widespread... View Details
      Keywords: Crisis Management; Sales; Trade; Business and Government Relations; Government and Politics; Market Participation; China
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      Paine, Lynn S., and Jennifer Gui. "Avon Products China (A)." Harvard Business School Case 300-053, December 1999. (Revised April 2001.)
      • October 1999 (Revised February 2000)
      • Case

      Steinway & Sons: Buying a Legend (A)

      By: John T. Gourville and Joseph B. Lassiter III
      It is 1995 and Steinway & Sons has just been purchased by two young entrepreneurs. For 140 years, Steinway has held the reputation for making the finest quality grand pianos in the world. The past 25 years have proven to be a challenge, however. First, the company has... View Details
      Keywords: Business Startups; Decisions; Entrepreneurship; Globalization; Crisis Management; Brands and Branding; Marketing Strategy; Quality; Competitive Strategy; Manufacturing Industry; Japan; New York (state, US)
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      Gourville, John T., and Joseph B. Lassiter III. "Steinway & Sons: Buying a Legend (A)." Harvard Business School Case 500-028, October 1999. (Revised February 2000.)
      • April 1999 (Revised August 2004)
      • Case

      Tarnished Rings? Olympic Games Sponsorship Issues

      By: John A. Clendenin and Stephen A. Greyser
      Focuses on the impacts for Olympic sponsor companies of the bribery allegations related to the Salt Lake City Olympic Committee's successful bid for the 2002 Winter Games. The spread of the scandal to the International Olympic Committee board members and the recent... View Details
      Keywords: Crime and Corruption; Crisis Management; Marketing Channels; Consumer Behavior; Value Creation; Sports Industry
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      Clendenin, John A., and Stephen A. Greyser. "Tarnished Rings? Olympic Games Sponsorship Issues." Harvard Business School Case 599-107, April 1999. (Revised August 2004.)
      • March 1999
      • Case

      Hans Fritz at Novartis Thailand (A): The First Month

      By: Michael Y. Yoshino and Carin-Isabel Knoop
      Dr. Hans Fritz is 37 years old when he arrives in Bangkok on March 1, 1998 to assume his position as general manager of Novartis Thailand. Novartis is the world's largest pharmaceutical company. He had lobbied to transition from a staff position to this line management... View Details
      Keywords: Management Teams; Organizational Structure; Transition; Organizational Change and Adaptation; Working Conditions; Organizational Culture; Growth and Development Strategy; Crisis Management; Decision Making; Pharmaceutical Industry; Thailand
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      Yoshino, Michael Y., and Carin-Isabel Knoop. "Hans Fritz at Novartis Thailand (A): The First Month." Harvard Business School Case 399-123, March 1999.
      • November 1997
      • Case

      National Pork Producers Council

      By: Ray A. Goldberg and Tom Clay
      Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details
      Keywords: Decision Choices and Conditions; Situation or Environment; Crisis Management; Environmental Sustainability; Business and Community Relations; Animal-Based Agribusiness; Industry Structures; Reputation; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States
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      Goldberg, Ray A., and Tom Clay. "National Pork Producers Council." Harvard Business School Case 598-053, November 1997.
      • February 1997
      • Background Note

      Savings and Loans and the Mortgage Markets

      By: Robert C. Merton and Alberto Moel
      Provides a brief overview of the history of the savings and loans, the savings and loans crisis of the 1980s and 1990s, and the creation of the mortgage markets in the United States. Also explains briefly the most common types of mortgage-backed securities available. View Details
      Keywords: History; Debt Securities; Markets; Mortgages; United States
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      Merton, Robert C., and Alberto Moel. "Savings and Loans and the Mortgage Markets." Harvard Business School Background Note 297-090, February 1997.
      • January 1996 (Revised December 1999)
      • Case

      1994-95 Mexican Peso Crisis, The

      By: Kenneth A. Froot and Matthew McBrady
      Explores the peso crisis of 1994-95 and why it occurred. Students must examine Mexico's policies, the capital market's reactions, and the implications of devaluation for future capital flows and growth. View Details
      Keywords: Exchange Rates; International Capital Markets; Devaluation; Currency Exchange Rate; Financial Markets; International Finance; Capital; Mexico
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      Froot, Kenneth A., and Matthew McBrady. "1994-95 Mexican Peso Crisis, The." Harvard Business School Case 296-056, January 1996. (Revised December 1999.)
      • December 1994
      • Case

      Intel's Pentium: When the Chips Are Down (A)

      By: Stephen A. Greyser and Norman Klein
      Intel, the largest-selling manufacturer of microprocessor computer chips, finds itself in a brand-threatening situation when a flaw is revealed in its top-of-the-line Pentium chip. The story is front-page news for weeks. The company invested tens of millions of dollars... View Details
      Keywords: Advertising; Engineering; Crisis Management; Brands and Branding; Production; Failure; Semiconductor Industry
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      Greyser, Stephen A., and Norman Klein. "Intel's Pentium: When the Chips Are Down (A)." Harvard Business School Case 595-058, December 1994.
      • September 1992 (Revised October 1995)
      • Case

      Exxon: Communications After Valdez

      By: Stephen A. Greyser and Nancy Langford
      Focuses on the communications in the period immediately following the March 24, 1989 Alaska oil spill caused by the Exxon Valdez. Includes the text of Exxon Chairman Rawl's "open letter" in an April 3 newspaper advertisment. Addresses the timing and content of... View Details
      Keywords: Advertising; Communication; Crisis Management; Marketing Communications
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      Greyser, Stephen A., and Nancy Langford. "Exxon: Communications After Valdez." Harvard Business School Case 593-014, September 1992. (Revised October 1995.)
      • September 1992 (Revised March 1998)
      • Case

      Japan Confronts an Interdependent World

      By: George C. Lodge
      Traces the evolution of Japan's economic strategy from 1972 to 1992. Describes the collapse of the Japanese stock market in the spring of 1992, raising the question: Is this the end of Japan's miraculous growth? To help students consider that question, the case... View Details
      Keywords: Policy; Financial Markets; Information Technology; System Shocks; Borrowing and Debt; Financial Crisis; Government and Politics; Growth and Development; Situation or Environment; Japan; United States
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      Lodge, George C. "Japan Confronts an Interdependent World." Harvard Business School Case 793-034, September 1992. (Revised March 1998.)
      • May 1992 (Revised August 1996)
      • Case

      NIKE in Transition (A): The Ascendancy of Bob Woodell

      By: Christopher A. Bartlett
      Explores Bob Woodell's tenure as Nike's first COO. Describes development of Woodell's management style, his attempts to develop the organization, and his responses to unforeseen business problems. Changing market forces, new competitors, a build-up of low-end... View Details
      Keywords: Conferences; Crisis Management; Management Style; Marketing Strategy; Organizational Change and Adaptation; Performance Evaluation; Competition
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      Bartlett, Christopher A. "NIKE in Transition (A): The Ascendancy of Bob Woodell." Harvard Business School Case 392-105, May 1992. (Revised August 1996.)
      • March 1992 (Revised December 1992)
      • Case

      Salomon and the Treasury Securities Auction

      By: Dwight B. Crane
      Set in June 1991, two months prior to Salomon Brothers' announcement that the firm had violated the Treasury Department's rules governing the auctions of new Treasury securities. Salomon Vice Chairman John Meriwether must decide how to address problems that continue to... View Details
      Keywords: Debt Securities; Managerial Roles; Ethics; Market Transactions; Bonds; Investment Banking; Crisis Management; Auctions; Legal Liability; Banking Industry
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      Crane, Dwight B. "Salomon and the Treasury Securities Auction." Harvard Business School Case 292-114, March 1992. (Revised December 1992.)
      • October 1991 (Revised October 1996)
      • Case

      Hawkeye Bancorporation

      By: Krishna G. Palepu
      Hawkeye, a small bank holding company in Iowa, faces difficulties in the mid 1980s as the local Iowa farm economy is in recession. This case provides an opportunity for students to become familiar with bank financial statements, and introduces some issues in market... View Details
      Keywords: Financial Statements; Financial Reporting; Financial Crisis; Economic Growth; Market Participation; Banks and Banking; Governing Rules, Regulations, and Reforms; Private Ownership; Banking Industry
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      Palepu, Krishna G. "Hawkeye Bancorporation." Harvard Business School Case 192-064, October 1991. (Revised October 1996.)
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