Credit Card - Publications - Faculty & Research

December 2012 (Revised October 2022)
Case

Plastiq

By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble

The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details

Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems

Citation

Educators

Purchase

01 Jun 2011
News

Alumni Books

credit cards to the cost of a cheeseburger. Net Profit: How to Succeed in Digital Business by David Soskin (MBA ’79) (Wiley) Soskin, the former CEO of Cheapflights Media and current chairman of... View Details

Keywords: Finance; Monetary Authorities-Central Bank; Finance; National Security and International Affairs; Government

Web

Brand Name Management - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets Advertising Products Trade... View Details

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

Before completing the personal survey, some participants took a test called "Phind the phishing emails," in which they viewed screen shots of email messages and identified them as "just spam" or "phishing"—the common cybercrime of masquerading as a trustworthy source... View Details

Keywords: by Carmen Nobel

01 Dec 2018
News

Democratizing Funding, Diversifying Funders

week, a handful of new companies open themselves up to the public through Republic’s platform, where it often takes just $25 and a credit card to buy in. (In Roomi’s case, the minimum investment on Republic... View Details

Keywords: Sasha Issenberg

10 Jun 2013
Research & Ideas

How Numbers Talk to People

their credit card, and then they also supplied the bank's address in the billing address fields. This caused the transaction to fail with the credit card processor. Simply... View Details

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

times loom, we tend to retreat to our village. Look for cozy hearth-and-home family scenes in advertising to replace images of extreme sports, adventure, and rugged individualism. Zany humor and appeals on the basis of fear are out. Greeting View Details

Keywords: by John Quelch

09 Aug 2016
First Look

August 9, 2016

Corporation suffered one of the largest cyber breaches to date. The breach that occurred during the busy holiday shopping season resulted in personal and credit card information of approximately 110 million... View Details

Keywords: Sean Silverthorne

01 Dec 1999
News

New HBS Portal Offers Alumni Just-In-Time Business Information

entitled to free library cards and access to Baker's many collections. Information is available by calling 617-495-6040. Services of special interest to alumni: Reference Assistance Baker's Business Information Services Center librarians... View Details

01 Oct 2001
What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

"medium risk, medium gain scenarios like credit card processing, market forecasting, etc." in Shankar Avsb's words. He suggests that information technology will play a major part in remolding... View Details

Keywords: by James Heskett

19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the... View Details

Keywords: by Michael Blanding; Retail

01 Apr 2000
News

Q & A: A Conversation with IRS Chief Charles Rossotti

technology and customer relations, are models you'd like to emulate. Technology and customer relations are keys toward helping taxpayers have confidence in us and the way we do business. So we are looking at the private sector, particularly at companies such as View Details

Keywords: Garry Emmons

01 Dec 2000
News

Vivek Ranadivé

emotional difficulty of attending the faraway university, Ranadivé persevered, and in 1975 he arrived in Cambridge with fifty dollars in his pocket. He credits his parents for their support of his plans. "My family comes from a tradition... View Details

Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information; Securities, Commodities, and Other Financial Investments; Finance; Computer and Electronic Product Manufacturing; Manufacturing; Telecommunications; Information; Air Transportation; Transportation

28 Aug 2007
First Look

First Look: August 28, 2007

June 2006. Underlying its excellence in personal banking is CMB's leadership in developing its credit card business. By April 2006, CMB had issued a total of over 5 million View Details

Keywords: Martha Lagace

01 Jun 2001
News

"Unheard Voices" Brings to Light Three Centuries of American Women at Work

Trade card from 1833 advertising "Lydia E. Pinkham's Vegetable Compound." (Baker Library Historical Collections) From the time of her marriage in 1743 until her death in 1765, Sarah Chamberlain, wife of Nathaniel Chamberlain, a blacksmith... View Details

Keywords: Deborah Blagg; Professor Elton Mayo; Business Schools & Computer & Management Training; Educational Services; News, Library, Internet, and Other Services; Information

24 Apr 2006
Research & Ideas

Managing Alignment as a Process

already occupies. Share customer lists and credit cards with the new businesses. Share the company's competency in product purchasing. Share key management skills with the new LOBS. Financially, SMI had dual... View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail

02 Jan 2018
Op-Ed

'Dear Working Knowledge'--Our Favorite Reader Comments of the Year

did against precious metals? I argue that they do. By and large all cryptocurrencies possess all of our favorite qualities in an electronic currency: speed of transaction, ease of portability (compared to say a credit View Details

Keywords: by Sean Silverthorne

18 Oct 2024
News

My Worst Job

2004): Hi, my name is Torarie Durden, HBS class of 2004. The worst job I ever had was with a small business credit card company run by an enigmatic CEO who was a gigantic control freak, but also always felt... View Details

01 Dec 1999
News

A Class Act

and planned to get her money's worth." Keep those cards and letters coming! February 1, 1928 Theodore Sander, Jr., has resigned his position with Goldman, Sachs & Company and has been appointed assistant sales manager of the Royal Baking... View Details

Keywords: Nancy O. Perry

18 Mar 2008
First Look

First Look: March 18, 2008

Working PapersWhere Does It Go? Spending by the Financially Constrained Authors:Shawn A. Cole, John Thompson, and Peter Tufano Abstract In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed View Details