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- 28 Jan 2020
- Book
Advanced Leadership Requires More Than Outside-The-Box Thinking
Sometimes, thinking outside the box isn’t ambitious enough to get real innovation flowing. In her new book, Rosabeth Moss Kanter encourages organization leaders to think much more broadly at what restricts creativity and how to overcome... View Details
Keywords: by Sean Silverthorne
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
burgeoning area for marketers, and one they’d be well served to understand better. When influencers get popular enough, companies often pay them to promote products to their followers, a relationship they are typically required to... View Details
- 10 Feb 2015
- First Look
First Look: February 10
the economy to organize production and innovation. We study individual contestant-level data from 2,796 contestants in 774 software algorithm design contests with random assignment. Precisely conforming to theory predictions, the... View Details
Keywords: Sean Silverthorne
- 03 Jan 2023
- What Do You Think?
How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?
of how highly his leadership style was regarded just over 20 years ago, Jack Welch would face difficult challenges applying it today. He was a product of his time. Times have changed. So spoke respondents to last month’s column. Andrea... View Details
Keywords: Re: James L. Heskett
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the business of making and marketing... View Details
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big... View Details
Keywords: by Sean Silverthorne
- July 2011 (Revised October 2011)
- Case
Lady Gaga (A)
By: Anita Elberse and Michael Christensen
In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details
Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry
Elberse, Anita, and Michael Christensen. "Lady Gaga (A)." Harvard Business School Case 512-016, July 2011. (Revised October 2011.)
- 04 Nov 2014
- First Look
First Look: November 4
presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels. During functional... View Details
Keywords: Sean Silverthorne
- 05 Oct 2020
- Book
Want to Be Happier? Make More Free Time
time, not more money When people invest too much time and energy into making more money, it’s often because they assume the extra cash will bring greater happiness. But they are wrong. People with more free time are actually happier, healthier, and more View Details
Keywords: by Dina Gerdeman
- 10 Apr 2014
- Research & Ideas
John Kotter’s Plan to Accelerate Your Business
To succeed in today's fast-moving economy, traditional corporate structures are holding back companies, even great companies, from being creative enough and speedy enough to compete effectively. What's needed, argues Harvard Business... View Details
Keywords: by Kim Girard
- 19 Apr 2011
- First Look
First Look: April 19
uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies of scope achieved by sharing common resources, such as advertising or production capacity, across activities.... View Details
Keywords: Sean Silverthorne
- 28 Jul 2008
- Research & Ideas
Making the Decision to Franchise (or not)
From neighborhood to neighborhood—even from block to block—customers have different tastes in the products they buy and the retail experience they find most enjoyable. As a business owner operating stores across multiple markets, is it... View Details
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
buyers? And in an interesting plot twist, Elberse decided to design her research not around actual box office receipts, but rather around a Hollywood simulation game that has over half a million players. The results were published in her working paper, "The Power... View Details
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
therefore focus their research worldwide, not just on the BRICs. “Often the main prize today is the emerging middle class, which aspires to consume world class products at lower price points." -Krishna G. Palepu "We have been studying... View Details
Keywords: by Martha Lagace
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
million within five years. "The creative side, which is what matters in the advertising business, can't be fully explored until the technology has improved," says Silk. Judging by the numbers, that technological improvement will... View Details
Keywords: by Susan Young
- 21 Feb 2023
- Research & Ideas
Are Your Employees Passing Up Incentives? Try Promoting the Programs More
everything from working out at the gym to turning off the lights at home. Yet, despite the brainpower devoted to devising creative rewards and fine-tuning offerings, employees don’t always buy in. “All this money and time and smart people... View Details
Keywords: by Scott Van Voorhis
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
recently, it has allowed companies to reap creative ideas on product improvements directly from their customers (Lay's flavored potato chips). And it has also managed to get brands into trouble (United... View Details
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
they eschew efforts—even bold, cutting-edge proposals—that are unlikely to generate value for customers, employees, or suppliers. “Companies that raise customer willingness to pay in a distinctive manner attract the very customers that find the firm’s View Details
Keywords: by Danielle Kost
- 14 Jun 2011
- First Look
First Look: June 14
PublicationsThe Paradox of Excellence Authors:Thomas J. DeLong and Sara DeLong Publication:Harvard Business Review 89, no. 6 (June 2011) Abstract Why is it that so many smart, ambitious professionals are less productive and satisfied... View Details
Keywords: Sean Silverthorne
- 01 Jul 2009
- Working Paper Summaries