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  • 06 Apr 2007
  • What Do You Think?

Will Market Forces Stop Global Warming?

constitute both a carrot (such as subsidies) and stick (taxes)? Just how should the free market be put to work on the challenge? Should limits be set and a market created for... View Details
Keywords: by Jim Heskett; Energy; Utilities
  • 12 Jul 2018
  • News

In the Market for Environmental Change

Amendments to the Clean Air Act. “The Environmental Defense Fund derives its programmatic focus from markets. Markets, in their belief, can create much faster, more complete change than mandates from government agencies and others, not... View Details

    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
    • Web

    Negotiation, Organizations & Markets - Faculty & Research

    Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students May 2025 Article Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode... View Details
    • 28 May 2012
    • Research & Ideas

    A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

    majority of them are not doing it effectively," says V. Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School. "If you look at the Fortune 100 companies, you'll find at least half of them could do... View Details
    Keywords: by Dina Gerdeman
    • 19 Jun 2008
    • News

    Harvard Business School Names Brian Kenny Chief Marketing and Communications Officer

    • 17 Oct 2019
    • Research & Ideas

    ‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

    as GoldieBlox, which created “the world’s first girl engineer character.” POLL Would you buy a product marketed to a specific gender? We're posing three questions about gender View Details
    Keywords: by Dina Gerdeman; Consumer Products
    • 28 Jul 2015
    • Working Paper Summaries

    Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970–2008

    Keywords: by Ryan Raffaelli; Consumer Products; Apparel & Accessories
    • 15 Feb 2022
    • Blog Post

    Health is Wealth | The Path to Creating a Venture

    Rachel Sanders (MBA 2017) started her professional career working in healthcare focused investment banking. After spending four years working at Raymond James focused on middle market transactions, M&A, and the intersection of... View Details
    • 2013
    • Tool

    Harvard Business Review's Go to Market Tools: Customer Lifetime Value

    By: Thomas Steenburgh and Jill Avery
    How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
    Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
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    • 03 Dec 2018
    • Research & Ideas

    How Companies Can Increase Market Rewards for Sustainability Efforts

    that believe their sustainability efforts are not being fully rewarded by the market. In particular, the research shows companies with overall good performance in their Environmental, Social, and Governance (ESG) programs can increase their View Details
    Keywords: by Rachel Layne
    • March 2004
    • Teaching Note

    ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth (TN)

    By: V. Kasturi Rangan
    Teaching Note to (9-503-007). View Details
    Keywords: Information Technology; Entrepreneurship; Operations; Globalized Markets and Industries; Nonprofit Organizations; Africa
    Related
    • 12 Jun 2009
    • Research Event

    Business Summit: Lawrence Summers on Market Capitalism’s Historic Opportunity

    prosperity is widely and legitimately shared; and building a new global system that works for the citizens of all nations. Confronting these challenges represents a historic opportunity to save capitalism from itself, and in doing so, to View Details
    • September 2017 (Revised February 2018)
    • Case

    Becton Dickinson: Global Health Strategy

    By: Mark R. Kramer and Sarah Mehta
    Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details
    Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East
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    • Article

    Holdout in the Assembly of Complements: A Problem for Market Design

    By: Scott Duke Kominers and E. Glen Weyl
    Holdout problems prevent private (voluntary and self-financing) assembly of complementary goods—such as land or dispersed spectrum—from many self-interested sellers. While mechanisms that fully respect sellers' property rights cannot alleviate these holdout problems,... View Details
    Keywords: Governance; Market Design; Property
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    • August 2009
    • Teaching Note

    Cyworld: Creating and Capturing Value in a Social Network (TN)

    By: Sunil Gupta and Sangman Han
    Teaching Note for [509012]. View Details
    Keywords: Value Creation; Social and Collaborative Networks; Mergers and Acquisitions; Revenue; Leadership Style; Decision Choices and Conditions; Digital Marketing; Customers; Service Operations; Competency and Skills; Web Services Industry; South Korea
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    • March 2023
    • Article

    Reaching for Rigor and Relevance: Better Marketing Research for a Better World

    By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
    Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
    Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
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    • 21 May 2018
    • Blog Post

    Harnessing The Power of Collaboration to Create Opportunity in Chicago

    high and access to fresh food is limited. To deepen Accion’s impact and with an eye towards Accion’s long term sustainability, I spent the better part of the last four years spearheading a joint venture to create The Hatchery Chicago, a... View Details
    Keywords: Nonprofit / Government
    • 14 Nov 2016
    • Op-Ed

    5 Lessons I Hope Marketers Don’t Learn from Donald Trump

    If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it... View Details
    Keywords: by John A. Deighton
    • Web

    National Markets - The Art of American Advertising

    Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: National Markets National Markets... View Details