Publications

December 1987
Case

John Hancock Financial Services: Sports Sponsorship

By: Stephen A. Greyser

Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details

Keywords: Communication Strategy; Brands and Branding; Marketing Strategy; Performance Evaluation

2021
Working Paper

Accounting for Product Impact in the Consumer-Packaged Foods Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details

SSRN

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Andy Zelleke is the MBA Class of 1962 Senior Lecturer of Business Administration. A member of the General Management unit, he is the Faculty Chair of HBS’ Middle East & North Africa Research Center.

Since Spring 2021, Dr. Zelleke has taught “Unpacking... View Details

Keywords: professional services; professional services; professional services; professional services

Awards

Massachusetts Women's Political Caucus. Dolores L. Mitchell Lifetime Achievement Award

By: Rosabeth M. Kanter

Given the 2011 Lifetime Achievement Award by the Massachusetts Women's Political Caucus for her work on removing barriers to women's inclusion in the corporate and public worlds and for personal service as advisor to Governors and other public officials on economic... View Details

Leonard A. Schlesinger

Leonard A. Schlesinger is Baker Foundation Professor at the Harvard Business School where he serves as Chair of the School’s Practice based faculty and faculty Chair of the MBA Field Global Immersion program. He has served as a member of the HBS faculty from 1978 to... View Details

June 2010
Case

Managing the Client Portfolio

By: Nitin Nohria and Ashish Nanda

The German country managing partner of a global law firm must decide how to respond to a corporate mandate to restructure its client portfolio. The case enables a discussion of different types of clients in a global professional service firm in terms of relative... View Details

Keywords: Attorney and Client Relationships; Management Style; Corporate Governance; Business Subsidiaries; Business Headquarters; Conflict and Resolution

October 2008 (Revised March 2010)
Case

PlanetTran

By: Lauren H. Cohen and Christopher J. Malloy

PlanetTran is an environmentally-friendly car service that utilizes a fleet of hybrid cars in providing livery service to corporations and individuals. The founder, Seth Riney, is evaluating outside funding options in order to expand the company, and has met several... View Details

Keywords: Business Growth and Maturation; Venture Capital; Investment; Management Analysis, Tools, and Techniques; Expansion; Value

September 2003 (Revised April 2013)
Case

Holt Lunsford Commercial

By: Arthur I Segel and John H. Vogel Jr.

Holt Lunsford is debating how to grow his Dallas-based commercial real estate services firm and how to advise a long-time client who is wondering whether to lease or buy an industrial warehouse. Focuses on the highly competitive and increasingly institutionalized $50... View Details

Keywords: Decision Choices and Conditions; Investment; Growth and Development Strategy; Leasing; Competition; Corporate Strategy; Service Industry; Service Industry

April 2004
Tutorial

Yield Curves and Bond Ratings Tutorial

By: William E. Fruhan Jr.

To preview this online product, Authorized Faculty can call our customer service department at 1-800-545-7685 or 617-783-7600. This online tutorial explains what drives the shape of the yield curve for traded debt securities. Also describes the metrics used by rating... View Details

Keywords: Bonds; Investment Return; Financial Services Industry

04 Dec 2007
First Look

First Look: December 4, 2007

leadership at Allianz AG, the German insurance and financial services company, to complete a cross-border merger with the Italian insurance and financial services company, RAS. Allianz, however, could not... View Details

Keywords: Martha Lagace

April 1984
Supplement

Johnson & Johnson (B): Hospital Services, James Burke, Video

By: Francis Aguilar

James Burke, chairman and CEO of Johnson & Johnson, discusses the decision to establish a hospital services company. The problem is that this new unit, created to serve 14 Johnson & Johnson companies, runs counter to the corporate culture where autonomy and... View Details

Keywords: Business Startups; Decision Making; Organizational Culture; Problems and Challenges; Health Industry

2008
Working Paper

The Effect of Labor on Profitability: The Role of Quality

By: Zeynep Ton

Determining staffing levels is an important decision in retail operations. While the costs of increasing labor are obvious and easy to measure, the benefits are often indirect and not immediately felt. One benefit of increased labor is improved quality. The objective... View Details

Keywords: Profit; Selection and Staffing; Service Delivery; Business Processes; Quality; Retail Industry

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01 Oct 2008
Research & Ideas

How Much Time Should CEOs Devote to Customers?

the current economic downturn, companies need marketing skills more than ever. But while every corporate mission statement pays lip service to respecting customer needs, actual customer expertise is... View Details

Keywords: by John Quelch

April 2020
Teaching Note

Cambridge Franchise Partners

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

Teaching Note for HBS No. 217-082. Cambridge Franchise Partners (CFP) was established by Matt Perelman and Alex Sloane (both HBS ’15) to pursue a roll-up strategy in the quick service restaurant (QSR) sector. Burger King (BK) approved CFP’s request to become a... View Details

Keywords: Roll-up; Franchise; Franchise Management; Small Firms Management; Franchise Ownership; Small Business; Management; Acquisition