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- All HBS Web
(637)
- News (75)
- Research (462)
- Events (8)
- Multimedia (4)
- Faculty Publications (266)
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- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
Review. I am also continuing my research on collaboration within and between firms. Excerpt From Reorganize For Resilience By Ranjay Gulati Today's customers expect solutions to their consumption problems, and they are utterly agnostic as... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by... View Details
Keywords: by Michael Blanding
- 25 Jan 2010
- Research & Ideas
A Macroeconomic View of the Current Economy
money. A: In some sense money is just another asset, but it turns out to be a rather special asset. One of the reasons it is special is that there seems to be a relationship between people's holdings of that particular asset and their current View Details
Keywords: by Sean Silverthorne
- 09 Mar 2022
- Research & Ideas
War in Ukraine: Soaring Gas Prices and the Return of Stagflation?
but the fact of their existence is inherently geopolitical because it ties countries together in very intimate ways and changes patterns of consumption and dependence. Forman: What’s the impact for companies that have had to get out of... View Details
- 31 Aug 2020
- What Do You Think?
Why Don’t More Organizations Understand the Power of Diversity and Inclusion?
have an edge in their markets. These firms are “more innovative—stronger at anticipating shifts in consumer needs and consumption patterns that make new products and services possible, potentially generating a competitive edge.” Of equal... View Details
Keywords: by James Heskett
- Research Summary
Overview
Professor Begenau’s research agenda is directed at better understanding how financial markets work and how they affect the real economy. She uses quantitative analysis to build both prescriptive and descriptive models concerning financial risk in banking, and she also... View Details
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
massive growth in world FDI in mining. As petroleum consumption grew with new uses, the search for oil became worldwide. Oil was the only fuel that could drive the new motor car, while the demand for rubber tyres for cars created an... View Details
Keywords: by Geoffrey Jones
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
for what they are, regardless of the fortuitous circumstances of birth or position." Marketers as well as politicians have doubtless helped to distort the meaning of the Dream. A barrage of commercial advertising encourages people to focus on the acquisition and View Details
Keywords: by John Quelch
- 05 Aug 2013
- Research & Ideas
To Buy Happiness, Purchase an Experience
Make it a Treat (limiting access to our favorite things will make us keep appreciating them); Buy Time (focusing on time over money yields wiser purchases); Pay Now, Consume Later (delayed consumption leads to increased enjoyment); and... View Details
Keywords: by Carmen Nobel
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
across workers in their preference to work from home, experience with remote learning, entertainment, and consumption will also shape consumer attitudes toward digital and physical experiences. Differences in consumer preferences may... View Details
Keywords: by Hong Luo and Alberto Galasso
- 30 Jul 2007
- Research & Ideas
Repugnant Markets and How They Get That Way
Markets," looks at a wide range of practices, legal and illegal, from dwarf tossing to slavery to California's ban on the human consumption of horse meat, and asks how economists can find a common language, if not a common point of... View Details
Keywords: by Martha Lagace
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
other policies to change relative prices can provide a countervailing force by subsidizing exports. But they increase the costs of imports, hurting both domestic consumption and export-oriented industries with high import content. More... View Details
Keywords: by Christian Ketels
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
can benefit What business leaders might find especially interesting about the research results: Many rituals that couples perform involve some form of joint consumption of products or services. In one study, 64 percent of the rituals... View Details
Keywords: by Dina Gerdeman
- 11 Oct 2006
- What Do You Think?
How Do We Respond to the “Dependency Ratio” Dilemma?
a discussion on Accounting for Social Insurance (PV): http://www.fasab.gov/pdffiles/si_newsrelease.pdf Of course, dependency ratios are not reduced without other economic and social effects. For example, to the extent that current View Details
Keywords: by Jim Heskett
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
industry: What consumer needs cannot be satisfied by e-commerce? What is the most effective use of store-level assets to offer a unique shopping experience? In the current environment, online shopping cannot satisfy the desire for instant View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
refreshing their product lines and extending their brand to more affordable items. Pressure to innovate is intense, says HBS professor Nancy F. Koehn, a business historian and author of Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell.... View Details
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
of this research is not that graphic labels are the answer to all of our consumption problems,” she says, “but we do find that they shift people to water at least in the short run, and we think that’s a pretty cool result.” San... View Details
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
it does in most of the rest of the world since per capita consumption is an order of magnitude higher in the United States. Coke is therefore a cautionary tale of a company getting carried away with globaloney and paying for it—but is... View Details
Keywords: by Martha Lagace
- Research Summary
Overview
Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what... View Details
- 01 Dec 2020
- What Do You Think?
How Can We Get Companies to Invest More in Low-Wage Workers?
economic equality fosters economic growth, primarily by encouraging consumption among people who spend a lot and invest modestly. For example, the study concludes that the US pays handsomely for the low growth that comes with income and... View Details
Keywords: by James Heskett