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  • All HBS Web  (6,549)
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    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
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Show Results For

  • All HBS Web  (6,549)
    • People  (20)
    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
  • Faculty Publications  (3,188)
← Page 14 of 6,549 Results →
  • Article

Keeping A Keen Eye On Consumer Behaviour

By: John A. Quelch and Katherine E. Jocz
Citation
Related
Quelch, John A., and Katherine E. Jocz. "Keeping A Keen Eye On Consumer Behaviour." Special Issue on Managing In A Downturn. Financial Times Suppl. (February 6, 2009): 2–3.
  • November 1999 (Revised July 2000)
  • Case

Roly International: Consumer Licensed Products in China

In this case Roly International, the largest Disney apparel licensee in China, considers how to adapt their distribution channel strategy to the downturn in the Chinese market. View Details
Keywords: Emerging Markets; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; China
Citation
Educators
Purchase
Related
Arnold, David J., and Shivani Chand. "Roly International: Consumer Licensed Products in China." Harvard Business School Case 500-050, November 1999. (Revised July 2000.)
  • June 1991
  • Teaching Note

General Electric: Consumers Electronics Group, Teaching Note

By: David J. Collis
Teaching Note for (9-389-048). View Details
Keywords: Electronics Industry
Citation
Related
Collis, David J. "General Electric: Consumers Electronics Group, Teaching Note." Harvard Business School Teaching Note 391-275, June 1991.
  • 06 Dec 2010
  • News

Consumers are buying for themselves this holiday

  • 2020
  • Working Paper

Consumers Punish Firms That Cut Employee Pay in Response to COVID-19

By: Bhavya Mohan, Serena Hagerty and Michael Norton
Two experiments, including one incentive compatible study, examine the impact of cutting pay for executives versus employees in response to COVID-19 on consumer behavior. Study 1 explores the effect of announcing cuts or no cuts to CEO and employee pay, and shows that... View Details
Keywords: Employee Furloughs; CEO Pay Cuts; Pay Ratios; Purchase Intention; Health Pandemics; Employees; Wages; Executive Compensation; Consumer Behavior
Citation
SSRN
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Mohan, Bhavya, Serena Hagerty, and Michael Norton. "Consumers Punish Firms That Cut Employee Pay in Response to COVID-19." Harvard Business School Working Paper, No. 21-020, August 2020.
  • September–October 2019
  • Article

How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions

By: Rene Befurt and Alvin J. Silk
Market researchers generally, and survey experts specifically, study consumers to learn about their behavior: What are consumers’ opinions, attitudes, thoughts, and actions at the various stages of the buying process? Especially in litigation cases, these and other... View Details
Keywords: Purchase Intentions; Buying Process; Consumer Behavior; Surveys
Citation
Purchase
Related
Befurt, Rene, and Alvin J. Silk. "How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions." Landslide: Advancing Intellectual Property Law 12, no. 1 (September–October 2019): 51–54.
  • 24 Oct 2011
  • Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

In recent years, consumer review sites including Yelp, Citysearch, and TripAdvisor have become the first stop for recommendations on everything from dinner to dentists. Along the way, they've earned a loyal following from fans, but also... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 2022
  • Working Paper

Consumer Demand with Social Influences: Evidence from an E-Commerce Platform

By: El Hadi Caoui, Chiara Farronato, John J. Horton and Robert Schultz
For some kinds of goods, rarity itself is valued. "Fashionable'" goods are demanded in part because they are unique. In this paper, we explore the economics of rare goods using auctions of limited-edition shoes held by an e-commerce platform. We model endogenous entry... View Details
Keywords: Rare Goods; Scarcity; E-commerce; Consumer Behavior; Auctions
Citation
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Related
Caoui, El Hadi, Chiara Farronato, John J. Horton, and Robert Schultz. "Consumer Demand with Social Influences: Evidence from an E-Commerce Platform." NBER Working Paper Series, No. 30351, August 2022.
  • January 2004
  • Background Note

Why Developers Don't Understand Why Consumers Don't Buy

By: John T. Gourville
Looks at the psychological biases developers bring to the new product development process. Identifies three reasons why developers may do a poor job of identifying the demand for an innovative, new concept or product: (1) the self-selection bias, (2) differing initial... View Details
Keywords: Customer Focus and Relationships; Innovation and Invention; Knowledge Management; Product Marketing; Consumer Behavior; Product Development; Perspective; Prejudice and Bias
Citation
Educators
Related
Gourville, John T. "Why Developers Don't Understand Why Consumers Don't Buy." Harvard Business School Background Note 504-068, January 2004.
  • February 2021
  • Article

How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

By: Ryan W. Buell and Basak Kalkanci
Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details
Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception
Citation
SSRN
Find at Harvard
Related
Buell, Ryan W., and Basak Kalkanci. "How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice." Management Science 67, no. 2 (February 2021): 932–950.
  • 22 May 2019
  • News

Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers

  • 30 Aug 2020
  • Working Paper Summaries

Consumers Punish Firms that Cut Employee Pay in Response to COVID-19

Keywords: by Bhavya Mohan, Serena Hagerty, and Michael Norton
  • 2008
  • Book

Borrowing to Live: Consumer and Mortgage Credit Revisited

By: Nicolas P. Retsinas and Eric S. Belsky
Keywords: Borrowing and Debt; Customers; Credit; Mortgages
Citation
Find at Harvard
Related
Retsinas, Nicolas P. and Eric S. Belsky, eds. Borrowing to Live: Consumer and Mortgage Credit Revisited. Brookings Institution Press, 2008.
  • 1981
  • Chapter

Consumer Satisfaction and Dissatisfaction in the Elderly Market

By: S. Ash, J. Quelch and D. Gardiner
Citation
Related
Ash, S., J. Quelch, and D. Gardiner. "Consumer Satisfaction and Dissatisfaction in the Elderly Market." In More Progress in Consumer Satisfaction/Dissatisfaction Research, edited by R. Day and H. Hunt, 86–96. Bloomington: Indiana University, School of Business, 1981.
  • 1980
  • Chapter

Consumer Satisfaction with Appliances and Personal Care Equipment

By: S. Ash, M. Grant and J. Quelch
Citation
Related
Ash, S., M. Grant, and J. Quelch. "Consumer Satisfaction with Appliances and Personal Care Equipment." In Marketing: Towards Excellence in the Eighties, edited by V. Jones, 289–297. Montreal: Administrative Sciences Association of Canada, 1980.
  • 17 Nov 2014
  • News

Why Amazon keeps cutting prices for consumer goods

  • 21 Sep 2012
  • News

In Apple's Maps War vs. Google, Consumers Lose

    Running a Consumer Fintech Startup within Goldman Sachs

    Marcus by Goldman Sachs marked a dramatic shift for the 150-year-old financial institution, which historically had served only businesses and the wealthiest people. The fintech startup operated within Goldman Sachs, offering unsecured personal loans for the mass... View Details

    • 14 Dec 2010
    • Working Paper Summaries

    Regulating for Legitimacy: Consumer Credit Access in France and America

    Keywords: by Gunnar Trumbull
    • 2010
    • Working Paper

    Regulating for Legitimacy: Consumer Credit Access in France and America

    By: J. Gunnar Trumbull
    Theories of legitimate regulation have emphasized the role of governments either in fixing market failures to promote greater efficiency or in restricting the efficient functioning of markets in order to pursue public welfare goals. In either case, features of markets... View Details
    Keywords: Borrowing and Debt; Credit; Financial Markets; Personal Finance; Governing Rules, Regulations, and Reforms; Business History; Business and Government Relations; Welfare; France; United States
    Citation
    Read Now
    Related
    Trumbull, J. Gunnar. "Regulating for Legitimacy: Consumer Credit Access in France and America." Harvard Business School Working Paper, No. 11-047, November 2010.
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