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  • All HBS Web  (6,553)
    • People  (20)
    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
  • Faculty Publications  (3,189)

Show Results For

  • All HBS Web  (6,553)
    • People  (20)
    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
  • Faculty Publications  (3,189)
← Page 14 of 6,553 Results →
  • 06 Dec 2010
  • News

Consumers are buying for themselves this holiday

  • 22 May 2019
  • News

Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers

  • 2020
  • Working Paper

Consumers Punish Firms That Cut Employee Pay in Response to COVID-19

By: Bhavya Mohan, Serena Hagerty and Michael Norton
Two experiments, including one incentive compatible study, examine the impact of cutting pay for executives versus employees in response to COVID-19 on consumer behavior. Study 1 explores the effect of announcing cuts or no cuts to CEO and employee pay, and shows that... View Details
Keywords: Employee Furloughs; CEO Pay Cuts; Pay Ratios; Purchase Intention; Health Pandemics; Employees; Wages; Executive Compensation; Consumer Behavior
Citation
SSRN
Read Now
Related
Mohan, Bhavya, Serena Hagerty, and Michael Norton. "Consumers Punish Firms That Cut Employee Pay in Response to COVID-19." Harvard Business School Working Paper, No. 21-020, August 2020.
  • September–October 2019
  • Article

How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions

By: Rene Befurt and Alvin J. Silk
Market researchers generally, and survey experts specifically, study consumers to learn about their behavior: What are consumers’ opinions, attitudes, thoughts, and actions at the various stages of the buying process? Especially in litigation cases, these and other... View Details
Keywords: Purchase Intentions; Buying Process; Consumer Behavior; Surveys
Citation
Purchase
Related
Befurt, Rene, and Alvin J. Silk. "How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions." Landslide: Advancing Intellectual Property Law 12, no. 1 (September–October 2019): 51–54.
  • October 2003 (Revised December 2020)
  • Case

Globalizing Consumer Durables: Singer Sewing Machine before 1914

By: Geoffrey Jones and David Kiron
Examines the global strategy of Singer, one of the world's first multinationals, before 1914. Singer, a U.S. pioneer of the modern sewing machine, established its first foreign factory in Scotland in 1867. Investments followed in manufacturing and marketing in other... View Details
Keywords: Business History; Multinational Firms and Management; Global Strategy; Entrepreneurship; Investment; Globalization
Citation
Educators
Purchase
Related
Jones, Geoffrey, and David Kiron. "Globalizing Consumer Durables: Singer Sewing Machine before 1914." Harvard Business School Case 804-001, October 2003. (Revised December 2020.)
  • 2008
  • Book

Borrowing to Live: Consumer and Mortgage Credit Revisited

By: Nicolas P. Retsinas and Eric S. Belsky
Keywords: Borrowing and Debt; Customers; Credit; Mortgages
Citation
Find at Harvard
Related
Retsinas, Nicolas P. and Eric S. Belsky, eds. Borrowing to Live: Consumer and Mortgage Credit Revisited. Brookings Institution Press, 2008.
  • 1981
  • Chapter

Consumer Satisfaction and Dissatisfaction in the Elderly Market

By: S. Ash, J. Quelch and D. Gardiner
Citation
Related
Ash, S., J. Quelch, and D. Gardiner. "Consumer Satisfaction and Dissatisfaction in the Elderly Market." In More Progress in Consumer Satisfaction/Dissatisfaction Research, edited by R. Day and H. Hunt, 86–96. Bloomington: Indiana University, School of Business, 1981.
  • 1980
  • Chapter

Consumer Satisfaction with Appliances and Personal Care Equipment

By: S. Ash, M. Grant and J. Quelch
Citation
Related
Ash, S., M. Grant, and J. Quelch. "Consumer Satisfaction with Appliances and Personal Care Equipment." In Marketing: Towards Excellence in the Eighties, edited by V. Jones, 289–297. Montreal: Administrative Sciences Association of Canada, 1980.
  • 17 Nov 2014
  • News

Why Amazon keeps cutting prices for consumer goods

  • 21 Sep 2012
  • News

In Apple's Maps War vs. Google, Consumers Lose

    Running a Consumer Fintech Startup within Goldman Sachs

    Marcus by Goldman Sachs marked a dramatic shift for the 150-year-old financial institution, which historically had served only businesses and the wealthiest people. The fintech startup operated within Goldman Sachs, offering unsecured personal loans for the mass... View Details

    • 20 Apr 2017
    • Cold Call Podcast

    Making Health Insurance That Consumers Actually Like

    Keywords: Re: Regina E. Herzlinger; Insurance; Health
    • September 1986 (Revised February 1991)
    • Case

    Graves Industries, Inc. (C): Consumer Hardware Division

    Describes events occurring over a three-year period in a division of Graves Industries. The division is being squeezed for profit, and managers in the division get involved in some fraudulent financial reporting schemes involving revenues and capitalization of... View Details
    Keywords: Earnings Management; Crime and Corruption; Ethics; Financial Reporting
    Citation
    Educators
    Purchase
    Related
    Merchant, Kenneth A. "Graves Industries, Inc. (C): Consumer Hardware Division." Harvard Business School Case 187-047, September 1986. (Revised February 1991.)
    • 22 Nov 2011
    • News

    As Layoffs Rise, Stock Buybacks Consume Cash

    • February 2021
    • Article

    How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

    By: Ryan W. Buell and Basak Kalkanci
    Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details
    Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception
    Citation
    SSRN
    Find at Harvard
    Related
    Buell, Ryan W., and Basak Kalkanci. "How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice." Management Science 67, no. 2 (February 2021): 932–950.
    • 13 Jan 2003
    • Research & Ideas

    The Subconscious Mind of the Consumer (And How To Reach It)

    Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most purchasing decisions are made. The question: How can marketers... View Details
    Keywords: by Manda Mahoney
    • 30 Aug 2020
    • Working Paper Summaries

    Consumers Punish Firms that Cut Employee Pay in Response to COVID-19

    Keywords: by Bhavya Mohan, Serena Hagerty, and Michael Norton
    • 24 Oct 2011
    • Research & Ideas

    The Yelp Factor: Are Consumer Reviews Good for Business?

    In recent years, consumer review sites including Yelp, Citysearch, and TripAdvisor have become the first stop for recommendations on everything from dinner to dentists. Along the way, they've earned a loyal following from fans, but also... View Details
    Keywords: by Michael Blanding; Food & Beverage
    • 2022
    • Working Paper

    Consumer Demand with Social Influences: Evidence from an E-Commerce Platform

    By: El Hadi Caoui, Chiara Farronato, John J. Horton and Robert Schultz
    For some kinds of goods, rarity itself is valued. "Fashionable'" goods are demanded in part because they are unique. In this paper, we explore the economics of rare goods using auctions of limited-edition shoes held by an e-commerce platform. We model endogenous entry... View Details
    Keywords: Rare Goods; Scarcity; E-commerce; Consumer Behavior; Auctions
    Citation
    Read Now
    Related
    Caoui, El Hadi, Chiara Farronato, John J. Horton, and Robert Schultz. "Consumer Demand with Social Influences: Evidence from an E-Commerce Platform." NBER Working Paper Series, No. 30351, August 2022.
    • Research Summary

    Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"

    If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread... View Details
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