Consumer Search - Publications - Faculty & Research

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17 Sep 2001
Research & Ideas

Let Customers Call the Shots

What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha Lagace.Lagace: In your paper you... View Details

Keywords: by Martha Lagace

12 May 2015
Blog Post

A Summer Internship in General Management

FIELD courses and wanted to build my understanding of the discipline. How did your summer internship change what you wanted to do in the long term? My summer internship opened my eyes up to the rising importance of the marketing function across all industries. Working... View Details

Fast Answer

Stock Pitching: company, industry and market research

the Industries tab at the top of the page, search for industries. Limiting the search to "Research" will limit the results to recent market, industry and sector reports. Also, a good... View Details

01 Jun 2025
News

Editor’s Letter

In 1984, I took my babysitting money to the Sam Goody store at the Short Hills Mall and purchased a copy of Bruce Springsteen’s Born in the U.S.A., on LP. It was the best-selling album of the year and, for a kid growing up in New Jersey, not owning it was unthinkable.... View Details

Keywords: Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

Fast Answer

Emerging Market/Frontier Market Fellowship Resources

Data resources for HBS Fellowship students focusing on emerging and frontier markets. Industry and Market Research Passport - Market research reports about... View Details

02 Apr 2012
Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

in-your-face," Piskorski explained. "Guys who are short and a little overweight are also shying away from this feature, suggesting that the feature is not helping those who search for others most." Piskorski hopes that... View Details

Keywords: by Carmen Nobel; Technology

Career Coach

Judy Shen-Filerman

Judy (HBS '94) has a passion for helping students shape their career vision, improve their storytelling and be effective communicators in US corporate culture. Judy’s coaching firm specializes in developing professionals from non-US cultures, first generation... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products

Black Business Leaders and Entrepreneurship | Baker Library

Americans, and Whites Nielsen reports on the African American Consumer Search using keywords African American or Black RKMA Consumer Behavior 2019-2020 report has a section on... View Details

01 Sep 2010
News

Start-Ups Make Their Pitch

Medical Devices, the regional finalists were: Boston: iSpecimen (Mike Pierce, MBA ’01, interim COO) is building a network that connects clinical laboratories and hospital electronic medical record systems at leading institutions. The system will provide researchers... View Details

Keywords: awards; Furniture and Related Product Manufacturing; Manufacturing

Profile

Irina Gerry

learn as a professional and as an individual. I believe my HBS education will allow me to add great value to my company, my community, and to the consumers of my products. What did you learn during the job View Details

Fast Answer

Government data and information sources for public entrepreneurship

target="_blank">Boston, MA Cambridge, MA New York City, NY Helsinki, Finland Open Budgets India – Municipal Corporations Look at the resources above for more, or a simple Google search of town/city name and “open... View Details

15 Nov 2016
News

Classroom Lessons Put Into Practice Abroad

HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details

Keywords: Food Services and Drinking Places; Hospitality

Profile

Jennifer Hurford

Jennifer's search for reasonable answers, she had focused her attention on microfinance, "which led me to impact investing. How do we grow small- and medium-sized businesses that can have greater impact?" During her summers at... View Details

Keywords: Financial Services

Career Coach

Connie Walsh

Connie (Kellogg '94) works with students and alumni who have had a wide variety of backgrounds and interests. Connie has 20+ years of business experience at Fortune 100 companies as well as healthcare, start-up and NFP organizations. She headed up marketing and was a... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

as a complement to existing theory-creating methods, such as multiple-case inductive studies, as well as traditional methods of causal inference. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55043 Arbitration with Uninformed View Details

Keywords: Dina Gerdeman

12 Apr 2018
Blog Post

Reading Between the Lines: How to Spot the Skills You Need Among the Resumes You Get

read so that anyone can understand what they did. But they often don’t.” Jonathan Tamblyn, the head of talent at L2, a consumer products digital marketing firm, sees the challenge through the lens of cutting-edge companies that have... View Details

Keywords: All Industries

Fast Answer

Music & Activism: Market Research Resources

including industry revenue, top selling musicians, album downloads, and consumer spend. Google Trends - How to Explore Results by Region Find web View Details

01 Mar 2019
News

INK: The Lessons of Blitzscaling

prize is a set of steak knives, and third prize is you’re fired. In these markets, the most important thing is to be first, to win that Cadillac. If you’re not that leader, there’s little room to build a great business. If someone were to build a new View Details

Keywords: Jen McFarland Flint

12 Apr 2011
News

Twelve Global Finalists Compete at HBS

Arab Emirates Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Midwest/Central U.S. HBS Club of Chicago Marc Hoecker, MBA '08 vinsnap mobile automotive marketing New England HBS Association of Boston Marco... View Details

Keywords: Multiple alumni

08 Oct 2013
First Look

First Look: October 8

then link our model to search engine market conditions: we derive comparative statics on consumer choice parameters, presenting relationships between market share, quality, and user welfare. We also analyze... View Details

Keywords: Sean Silverthorne