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- Faculty Publications (69)
Show Results For
- All HBS Web (516)
- Faculty Publications (69)
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
as a complement to existing theory-creating methods, such as multiple-case inductive studies, as well as traditional methods of causal inference. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55043 Arbitration with Uninformed View Details
Keywords: Dina Gerdeman
- Fast Answer
Music & Activism: Market Research Resources
including industry revenue, top selling musicians, album downloads, and consumer spend. Google Trends - How to Explore Results by Region Find web View Details
- 01 Apr 2000
- News
Help in the Vicinity
Emerick Woods (MBA '81) is CEO of Vicinity Corp., a provider of Internet-based marketing infrastructure services, headquartered in Palo Alto, California. Vicinity's "clicks-and-mortar" solutions enable its clients to direct consumers... View Details
- 06 Feb 2025
- News
How to Judge Your Next Job
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his iconic intellectual contributions.... View Details
- 01 Apr 1998
- News
Booting Up
daughter), Rucker Alex, registration of the site on major Web search engines, and the recent inclusion of the company's Web address on the home page of Shoes on the Net (a popular Internet consumer site),... View Details
Keywords: Marguerite Rigoglioso
- 25 Jul 2012
- News
Movie Magic
company. (Formerly CEO of Redbox, Kaplan now serves as interim president of Redbox and president and COO of Coinstar, Redbox’s parent company.) “Value, simplicity, and convenience,” is how Kaplan explains Redbox’s success, citing its $1.20 price point, a growing View Details
- Career Coach
Connie Walsh
Connie (Kellogg '94) works with students and alumni who have had a wide variety of backgrounds and interests. Connie has 20+ years of business experience at Fortune 100 companies as well as healthcare, start-up and NFP organizations. She headed up marketing and was a... View Details
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
of students has a passion for the dynamic retail space across different segments including luxury, specialty, and mass market brands. Retail Tech in particular has had a major impact on the industry and students’ focus. “Digital shopping platforms have really changed... View Details
Keywords: Consumer Products / Retail
- 04 Mar 2014
- First Look
First Look: March 4
total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that competition between platforms leads to lower equilibrium levels of View Details
Keywords: Sean Silverthorne
- Profile
Sebastien D'Incau
hoping to conquer the West in the next years. But Google was the search provider truly engaged in Western business practices." After completing his RC year, Sebastien will spend his summer with Boston Consulting Group in Toronto,... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 04 Mar 2009
- Op-Ed
Credit is Not the Bogey
In this recession, we seek the bogey. If we can identify a villain, the recourse is simple: slay (or neutralize, or bail out) it. The search harks back to a management primer: identify the problem; find the solution. The View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
Arab Emirates Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Midwest/Central U.S. HBS Club of Chicago Marc Hoecker, MBA '08 vinsnap mobile automotive marketing New England HBS Association of Boston Marco... View Details
Keywords: Multiple alumni
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha Lagace.Lagace: In your paper you... View Details
Keywords: by Martha Lagace
- 08 Oct 2013
- First Look
First Look: October 8
then link our model to search engine market conditions: we derive comparative statics on consumer choice parameters, presenting relationships between market share, quality, and user welfare. We also analyze... View Details
Keywords: Sean Silverthorne
- Fast Answer
Black Business Leaders and Entrepreneurship
studies and primary and secondary data analysis on sectors including food, beverage, apparel, retail, and travel. Suggested search strategy: ("African Americans" or "Black Americans") and industry Statista -... View Details
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
viable choices for search advertising.” Serious harms occur to others if Yahoo's ad platform disintegrates. Consumers benefit from diversity in ad platforms so that no single platform can unduly restrict the... View Details
- Career Coach
Marsha Faradina
Marsha has 8 years of experience in the energy industry (oil & gas/power generation) and was in consumer goods for her first job. She switched to consulting and moved from Asia to the US. Therefore, she enjoys assisting students... View Details
- Profile
Cynthia Samanian
internship & long term career? My internship search was focused on early stage consumer internet startups based in San Francisco. One of the most helpful HBS programs was the Silicon Valley IXP. During... View Details
- 30 Apr 2013
- First Look
First Look: April 30
intermediary to divert consumers to its favored destinations. Applied to Internet search engines, we investigate a diversion mechanism based on Google's exclusive award of preferential placement to its own... View Details
Keywords: Sean Silverthorne