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    • Research  (378)
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Show Results For

  • All HBS Web  (567)
    • News  (109)
    • Research  (378)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (81)
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  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

standardized products. Yet the bulk of the related literature, which focuses on whether consumers prefer global brands, misses out on supply-side considerations related to costs. Q: How can the study of strategy and competition contribute... View Details
Keywords: by Martha Lagace
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

most intense battles of the cola wars were fought over the $66 billion CSD industry in the United States, where the average American consumes 52 gallons of CSD per year. In a "carefully waged competitive struggle," from 1975 to... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2024
  • In Practice

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

seeking to advise the government on policy frameworks where they have greater expertise in ways that balance the protection of national security with business and innovation. Finally, businesses can attempt to create their own codes of... View Details
Keywords: by Rachel Layne; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 25 Feb 2014
  • First Look

First Look: February 25

When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat... View Details
Keywords: Sean Silverthorne
  • 15 Feb 2000
  • Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

Internet to market its products or services? Nolan: I do, albeit it's a different experience for the consumer to buy a book from Amazon.com, let's say, than it is from a retailer such as Barnes & Noble. The value added by the Internet... View Details
Keywords: by Staff
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

consumer surplus by making the gray market less competitive domestically. Under certain circumstances, the domestic welfare destruction arising from this erosion dominates the domestic welfare gains that accompany a shift to arm's length... View Details
Keywords: Martha Lagace
  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

School Note 309-022 A company that owns a U.S. patent can enforce its patent protections in three ways: by filing a lawsuit in U.S. federal district court, by bringing action in the International Trade Commission, or through the World... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

2018 Oakland, CA: Berrett-Koehler Publishers Trust: Creating the Foundation for Entrepreneurship in Developing Countries By: Khanna, Tarun Abstract— Entrepreneurs in developing countries who assume they will have the same legal, governmental, and institutional View Details
Keywords: Dina Gerdeman
  • 20 Jan 2015
  • First Look

First Look: January 20

price-regulated markets. Consequently, beneficent nonprofits exploit such regulatory leniency and exhibit higher mispricing. Drawing on organizational legitimacy theory, we argue that both regulators and beneficent nonprofits seek to View Details
Keywords: Sean Silverthorne
  • 14 Jan 2014
  • First Look

First Look: January 14

technology. We develop a model to show that the intermediary will want to restrict sellers from charging buyers more for transactions it intermediates. We show that this restriction can reduce consumer surplus and welfare, indeed... View Details
Keywords: Sean Silverthorne
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

practices is important for understanding financial decision-making of households in dire circumstances as well as for setting appropriate consumer protection policies. We conduct a simple experiment in three... View Details
Keywords: Dina Gerdeman
  • 16 Aug 2016
  • First Look

August 16, 2016

firm’s net protection sellers. Capital fluctuations of sellers account for 10% of the time-series variation in spread changes, a significant amount given that observable firm and macroeconomic factors account for less than 16% of... View Details
Keywords: Sean Silverthorne
  • 05 Jun 2014
  • Research & Ideas

Fixing the ‘I Hate Work’ Blues

highly bureaucratic, multilayered organizations that companies are using to execute their plans. There is so much pressure to realize short-term results that middle managers are consumed by making this month's numbers rather than building... View Details
Keywords: by Bill George
  • 20 Apr 2016
  • Research & Ideas

When CEOs Become Activists

controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this... View Details
Keywords: by Carmen Nobel; Technology; Publishing
  • 11 Nov 2013
  • Research & Ideas

A Smarter Way to Reduce Customer Defections

Companies spend significant sums to acquire customers. Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. Reducing customer attrition, or "churn" in marketing parlance,... View Details
Keywords: by Dina Gerdeman; Retail; Service
  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

in the consumer electronics, personal computer, and entertainment industries. Set at a time when companies were starting to release products for each format, this case includes a brief history of the format war along with information on... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2006
  • Research & Ideas

Global Poverty Needs a Global Answer

supposed to be kept separate and preferably distant. And many agree with Milton Friedman who famously said that the purpose of business is to maximize returns to shareholders and compete to satisfy consumer desires in the marketplace.... View Details
Keywords: by Cynthia Churchwell
  • 04 Mar 2009
  • Op-Ed

Credit is Not the Bogey

their income for housing, and rejecting "credit-impaired" borrowers with less-than-stellar records. Credit card companies have raised fees and increased penalties. Consumers have emerged as both victims and perpetrators. They... View Details
Keywords: by Nicolas P. Retsinas & Eric S. Belsky; Construction; Real Estate; Financial Services
  • 28 Jul 2014
  • Research & Ideas

Eyes Shut: The Consequences of Not Noticing

to get involved in a national consumer awareness campaign aimed at protecting consumers from gas can explosions. Elmburg felt he needed Walmart's cooperation because the gas... View Details
Keywords: by Max H. Bazerman; Retail
  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

Shine, Stern & Partners) and the buyer (MINI USA) and asks them to develop a sales strategy and a buying strategy for advertising services. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=508043 View Details
Keywords: Martha Lagace
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