Consumer Power - Publications - Faculty & Research

17 Nov 2009
First Look

First Look: Nov. 17

Working PapersUser, and Open Collaborative Innovation: Ascendent Economic Models Authors:Carliss Y. Baldwin and Eric von Hippel Abstract In this paper we assess the economic viability of innovation by producers relative to two increasingly important alternative... View Details

Keywords: Martha Lagace

24 Jun 2009
Working Paper Summaries

Don’t Just Survive—Thrive: Leading Innovation in Good Times and Bad

Keywords: by Lynda M. Applegate & J. Bruce Harreld

23 Apr 2013
First Look

First Look: April 23

"structural breaks"-privatization, for example, or globalization-and assess why powerful actors across countries behaved similarly or differently in terms of network properties and corporate governance. Publisher's link:... View Details

Keywords: Sean Silverthorne

19 Feb 2008
Research & Ideas

Radical Design, Radical Results

When furniture designer Herman Miller presented a prototype of its sleek, mesh Aeron chair to a consumer focus group, many asked if they could see a finished, upholstered version. Innovative product design can be a risky proposition. Yet... View Details

Keywords: by Julia Hanna; Consumer Products

09 Apr 2024
Book

Why Work Rituals Bring Teams Together and Create More Meaning

scientists have traditionally approached rituals from a cultural or religious perspective, but we all have our own idiosyncratic rituals we conduct throughout our days,” says Norton, author of the new book The Ritual Effect: From Habit to Ritual, Harness the Surprising... View Details

Keywords: by Michael Blanding

29 Mar 2010
Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

gerontocracy. What if John Hartford had had a son who was bound and determined that he could post a better record at the company than his father did? That is what happened at IBM. Thomas J. Watson Sr. had built IBM from a motley collection of cats and dogs into a... View Details

Keywords: by Martha Lagace; Auto; Retail; Technology

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

being mindful of constraints, focusing on the tangible impact of actions while recognizing their symbolic significance and combining formal power with legitimacy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54691... View Details

Keywords: Dina Gerdeman

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

combined with more sophisticated methods of analyzing it, provide managers with powerful tools to help them isolate the effects of various marketing instruments. The framework developed by Gupta and Steenburgh helps managers think through... View Details

Keywords: by Sean Silverthorne

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

reputational or status incentives. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53030 Shipping Fees and Product Assortment in Online Retail By: Chen, Chaoqun, and Donald Ngwe Abstract—Shipping fees are an important aspect of online retail for... View Details

Keywords: Dina Gerdeman

Web

Marketing - Faculty & Research

experiment. Featured Case Hometown Foods: Changing Price Amid Inflation Case By: Julian De Freitas, Jeremy Yang, and Das Narayandas During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as View Details

13 Mar 2012
First Look

First Look: March 13

independent films, including those not supported by the Sundance Labs. Thirty years after Sundance was founded, its top management team wonders whether the mission of Sundance would be best served by increasing and improving the supply of independent films in the... View Details

Keywords: Sean Silverthorne

Web

Hiring Organizations

Fusion Systems Comun Concentro Condire Investors, LLC Confluent Holdings Copenhagen Infrastructure Partners Cordelio Power Cordillera Capital Corduroy Cornell Capital Corning Incorporated Coursera Crates Health Cressey & Company CRISPR Tx... View Details

Web

Great American Business Leaders of the 20th Century - Leadership

Archie A. Alexander Alexander & Repass, 1914–1954 Henry C. Alexander Morgan Guaranty Trust, 1959–1967 William M. Allen Boeing Company, 1945–1969 Howard L. Aller American Power and Light Company, 1935–1951 Stanley C. Allyn National Cash... View Details

January 2022
Case

SpartanNash Company: The Amazon Warrants (A)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants in almost 20... View Details

Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States

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25 Jul 2007
Lessons from the Classroom

The Evolution of Apple

and what he would have done differently. "The video is a very powerful teaching tool," says Yoffie. "Few CEOs will admit to their mistakes in a public setting." The comings and goings of various CEOs at Apple over the... View Details

Keywords: by Julia Hanna; Computer; Technology

22 Feb 2024
Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

There’s a virtual elephant in AI’s room: It’s nearly impossible to make the technology forget. And there are an increasing number of scenarios where consumers and programmers may not only want to remove data from a machine learning... View Details

Keywords: by Rachel Layne; Technology; Information Technology

16 Aug 2011
First Look

First Look: August 16

Michael Norton Publication:Journal of Consumer Research (forthcoming) Abstract We show that people non-normatively infer event causes from event consequences. For example, people inferred that a product failure (computer crash) had a... View Details

Keywords: Sean Silverthorne

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

deep culture of direct sales to corporate customers, the company was slow to take advantage of a rapidly emerging consumer market—at least until founder Michael Dell returned to shake things up. "Our past is littered with firms that... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

Web

Research Areas - Doctoral

potential application management principles and best practices from other industries can be applied; how the process of innovation can be improved; how principles of strategy and consumer choice can be utilized; how information technology... View Details

October 2004 (Revised August 2007)
Case

Alibris in 2004

Alibris, an online marketplace for rare, used, and out-of-print books, is trying to communicate to the professional book dealers who are its main suppliers that they are in the middle of a crisis. Supply is flooding the market, in part from individuals who simply want... View Details

Keywords: Price; Books; Crisis Management; Supply and Industry; Service Operations; Online Technology; Consumer Products Industry

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