Filter Results:
(554)
Show Results For
- All HBS Web
(4,324)
- People (8)
- News (554)
- Research (3,146)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,088)
Show Results For
- All HBS Web
(4,324)
- People (8)
- News (554)
- Research (3,146)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,088)
Sort by
- 01 Mar 2014
- News
No Small Beer
The biggest thing in the beer business these days is the little guy. Research firm Technomics reported that the craft beer and premium import market rose almost 15 percent in 2012, with an "upward trajectory" that continued in 2013. And... View Details
- 01 Feb 2001
- News
Drilling Down
headlines and rack up revenues in the billions, a number of smaller U.S. companies — some publicly traded, others privately owned — refuse to be overshadowed. However modest their comparative size, their market share still reaches into... View Details
- 01 Dec 2007
- News
Faculty Research Online
http://hbswk.hbs.edu/item/5652.html. How Brand China Can Succeed A series of recent setbacks, including the Mattel toy recalls, threatens China’s new and improving image, says Professor John Quelch. There is just not enough preexisting brand equity among the world’s... View Details
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer... View Details
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way... View Details
Keywords: Jen McFarland Flint
- 19 Mar 2015
- News
Walter Salmon Remembered
first became interested in marketing and retailing while in college, working part-time at Bloomingdale’s and then in a New York buying office for a large group of department stores. After earning an MBA (1954) and DBA (1960) at HBS, he... View Details
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated... View Details
Keywords: Dan Morrell
- 07 Oct 2024
- News
On the Move: Nikos Bartzoulianos (MBA 2008)
After nearly nine years in a series of marketing and strategy roles at Samsung—where he logged approximately 2.5 million air miles and earned status as a “permanent resident” of Korea—Nikos Bartzoulianos (MBA 2008) made the leap to... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
- 01 Sep 2010
- News
Online Fashionistas
Groupe, now with a division for men’s clothing and entering travel markets as well, has grown from 5 employees to more than 400. Membership is by invitation by other members or by registering at the site (www.gilt.com); that exclusivity... View Details
- 01 Apr 1997
- News
Facing the Music
record industry, 1996 was a bluesy kind of year. As revenues increased less than 1 percent and consumers bought 8 percent fewer CDs and cassettes compared to the previous year, the pause button, it seems, was hit on a decade of... View Details
Keywords: Marguerite Rigoglioso
- 01 Jun 2009
- News
Consumption Is America’s Competitive Advantage
In the saber-rattling and highly influential 2007 report Rising Above the Gathering Storm, the National Academies warned that America’s technology and scientific leadership was being surpassed by a number of Asian countries, threatening both our dominant position in... View Details
- 04 Sep 2019
- News
Putting the Game Within Reach
Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is... View Details
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
yet today, open up any major newspaper and the first thing you see are mechanical watch ads. The Swiss now own between 55 and 60 percent of the global market value for watches. They were able to redefine what it means to wear a Swiss... View Details
- 01 Dec 2014
- News
Ask the Expert: A Fair Share
it.” And the second is laws and regulations. These are designed to protect consumer interest, so companies should be regulating themselves in advance of any regulations that may be imposed on them. But they should also be working with... View Details
- 15 Nov 2020
- News
Podcasts Engage New Audiences with HBS
approachable easily consumable and highly relatable—they can help listeners understand what makes HBS distinctive and how it’s making a difference in the world.” Brian Kenny Chief Marketing & Communications... View Details
- 01 Jun 2020
- News
Check In
stay unless you authorize it. This could change over time, but I think that’s the way it will be to start. Pre-pandemic, the hotel industry saw some of its market share eroded by Airbnb. Do you see that shifting in the hotel industry’s... View Details
- 19 Sep 2012
- News
On a Sound Track
ANDRUS: Unemployed at graduation, an unlikely and inspiring odyssey takes him from his parents’ basement to the corner office of a company on the cutting edge. Photos by August Miller HBS Alumni of a certain vintage might recall a BusinessWeek article from a decade ago... View Details
- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
Savingforcollege.com, which Cordero describes as "the Consumer Reports of 529 plans.") The plan is to capitalize on market share down the road: "There is a lot of value in processing millions of dollars of... View Details
- 01 Jun 2011
- News
Alumni Books
to revolutionize every part of every business. Guerrilla Marketing for a Bulletproof Career: How to Attract Ongoing Opportunities in Perpetually Gut-Wrenching Times, for Entrepreneurs, Employees, and Everyone in Between by Jay Conrad... View Details