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- 11 Sep 2019
- Research & Ideas
Germany May Have the Answer for Reducing Drug Prices
medical care, a financial burden that forces some consumers to skip doses or forgo treatment. The US isn’t Germany While Germany's approach offers a relevant policy example, the country's health system differs from America's in several... View Details
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
Companies often use rigorous R&D processes to guide new product development, but are much less scientific when it comes to creating services. Not Bank of America, which has turned Atlanta-area branches into consumer laboratories.... View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
The price tag is evolving. It wasn't long ago that potential buyers had only to contemplate a single figure on a price tag—Mattress $799. But increasingly consumers are being presented with "partitioned" prices. Look at your monthly cable... View Details
- August 2007 (Revised March 2008)
- Case
Fiyta - The Case of a Chinese Watch Company
By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Luc R. Wathieu, Gao Wang, Fei Li and Tracy Manty
Fiyta had long been on of China's foremost watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or... View Details
Keywords: Brands and Branding; Product Marketing; Product Positioning; Demand and Consumers; Consumer Behavior; Consumer Products Industry; Consumer Products Industry; China
Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Luc R. Wathieu, Gao Wang, Fei Li, and Tracy Manty. "Fiyta - The Case of a Chinese Watch Company." Harvard Business School Case 308-025, August 2007. (Revised March 2008.)
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Then, we saw the addition of a new dimension, interactivity—that is, the ability to take account of millions of individual consumer responses with the aid of electronic databases," he continues.... View Details
Keywords: by Peter K. Jacobs
- October 2024 (Revised December 2024)
- Case
Kering Eyewear
By: Rohit Deshpandé, Dante Roscini and Elena Corsi
In June 2024, Roberto Vedovotto, CEO of Kering Eyewear, prepared to discuss the future of the recently acquired brands LINDBERG, a Danish optical eyewear brand, and Maui Jim, an American sunglasses brand. Vedovotto founded Kering Eyewear in 2014, convincing... View Details
Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Mergers and Acquisitions; Business or Company Management; Growth and Development Strategy; Luxury; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Italy; Europe; China
Deshpandé, Rohit, Dante Roscini, and Elena Corsi. "Kering Eyewear." Harvard Business School Case 525-027, October 2024. (Revised December 2024.)
- 04 Mar 2016
- Research & Ideas
Is E-commerce at Risk in Apple's Security Dispute with the FBI?
sales each year? Sunil Gupta, the Edward W. Carter Professor of Business Administration at Harvard Business School, recently wrote a case on Apple Pay and the company’s ambitions of convincing consumers to trade in their real wallets in... View Details
- 02 Jan 2018
- Op-Ed
'Dear Working Knowledge'--Our Favorite Reader Comments of the Year
did against precious metals? I argue that they do. By and large all cryptocurrencies possess all of our favorite qualities in an electronic currency: speed of transaction, ease of portability (compared to say a credit card or a phone app... View Details
Keywords: by Sean Silverthorne
- 04 Apr 2007
- Research & Ideas
The Business of Global Poverty
time. They believe that in pursuing its own self-interest in opening and expanding the BOP market, business can make a profit while serving the poorest of consumers and contributing to development. As Rangan explains, "For business,... View Details
Keywords: by Garry Emmons
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
may not involve government. Value-net games have to do with cooperation and competition among businesses. 7 Public interest games pit coalitions of businesses, and even entire industries, against nonbusiness organizations like unions, View Details
- 29 Mar 2016
- First Look
March 29, 2016
scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public... View Details
Keywords: Sean Silverthorne
- 03 Jan 2017
- First Look
January 3, 2017
MyTime Ethan Anderson, the CEO of San Francisco–based e-commerce company MyTime, must decide on the company's growth strategy. MyTime’s first product was a website and mobile app that offered consumers a convenient way to book... View Details
Keywords: Carmen Nobel
- 11 Jul 2017
- First Look
First Look at New Ideas and Research, July 11
systems to help people succeed in both the short and long run. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52834 Harvard Business School Case 709-417 Betfair vs. UK Bookmakers Betting exchanges provide an View Details
Keywords: Sean Silverthorne
- 09 Dec 2008
- First Look
First Look: December 9, 2008
b01/en/common/item_detail.jhtml?id=609050 NEC Electronics Harvard Business School Case 209-001 Why do shares in NEC Electronics, a publicly listed subsidiary of Japan conglomerate NEC, trade at a discount to their fundamental value? Can... View Details
Keywords: Martha Lagace
- July 1982 (Revised May 1992)
- Case
Danton's: The Specialty Store Men's Apparel Business
Tedlow, Richard S. "Danton's: The Specialty Store Men's Apparel Business." Harvard Business School Case 583-008, July 1982. (Revised May 1992.)
- March 2011
- Supplement
Cree, Inc.: An Update
By: David J. Collis and Mary Furey
An update to "Cree Inc.: Which Bright Future?" View Details
Keywords: Disruptive Innovation; Consumer Behavior; Strategy; Technology Adoption; Electronics Industry
Collis, David J., and Mary Furey. "Cree, Inc.: An Update." Harvard Business School Supplement 711-491, March 2011.
- 08 Nov 2016
- First Look
November 8, 2016
with oversupply and declining demand and to New World winemakers faced with rising costs and a deteriorating image. But changing Chinese market conditions and consumer preferences required both sets of players to devise new strategies to... View Details
Keywords: Sean Silverthorne
- 12 Oct 2006
- First Look
First Look: October 12, 2006
worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world.... View Details
Keywords: Sean Silverthorne
- 18 Mar 2008
- First Look
First Look: March 18, 2008
usable by consumers so that they are empowered to make healthier decisions. Download the paper: http://www.hbs.edu/research/pdf/08-082.pdf Cases & Course MaterialsItaly: If Not Now, When? Harvard Business School Case 707-051... View Details
Keywords: Martha Lagace
- 27 Feb 2020
- Sharpening Your Skills
How Following Best Business Practices Can Improve Health Care
health care landscape through a lens of disruptive innovation. How Electronic Patient Records Can Slow Doctor Productivity Instead of making health care delivery more efficient, electronic health records may... View Details