Publications

2009
Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati

"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation

31 Oct 2023
HBS Case

Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?

loyalties among clients, colleagues, and partners can present ethical issues that can be difficult to manage, says David Fubini, a senior lecturer at Harvard Business School. “You are an adviser. You are not an employee of the company you... View Details

Keywords: by Michael Blanding; Consulting

02 Aug 2021
Blog Post

ALUMNI WORK TO REVERSE BIAS THROUGH PHILANTHROPY

racial injustice in the United States to send shock waves across the globe. But in their wake—and in the midst of a pandemic that has hit communities of color hard—urgent calls for a long-overdue racial reckoning are inspiring innovative... View Details

09 Aug 2024
Blog Post

Addressing Inequities in Education: Social Enterprise Summer Fellow Amal Tariq (MBA 2025)

organizations driving systemic changes in public education. City Fund partners with local leaders across the country to build innovative public school systems aimed at moving children out of poverty and into thriving adult lives. My role... View Details

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

Read Now

Career Coach

Lauren Murphy

Lauren is the Founder and Principal Coach of Pivotal Executive Coaching, partnering with senior business leaders to accomplish their professional and organization goals. She works with executives in technology, healthcare, real estate,... View Details

Web

Live from Klarman Hall - Alumni

10:40–11:40 a.m. EST Speaker: Rawi Abdelal , Herbert F. Johnson Professor of International Management Video Recording Women & Money 1:30–2:15 p.m. EST Faculty Moderator: Kristin Mugford , Melvin Tukman Senior Lecturer of Business Administration; Senior Associate Dean... View Details

Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Listen by Ben Rand A chatbot might be able to write emails that sound human, but can the technology respond to staff questions just like the boss would? Research by Prithwiraj Choudhury shows that while a chatbot may save leaders time, employees might not view the... View Details

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

06 Oct 2023
Book

Yes, You Can Radically Change Your Organization in One Week

solve difficult problems. Denouncing Mark Zuckerberg’s informal Facebook motto, “move fast and break things,” partners Frei and Morriss combine their decades of consulting experience—Frei as the UPS Foundation Professor of Service... View Details

Keywords: by Kristen Senz

January 2009 (Revised May 2010)
Case

Altoona State Investment Board: December 2008

By: Josh Lerner

Rod Calhoun, the head of the Altoona State Investment Board's private equity investment program, considered the communication he had just received. It was from Permira, the leading European buyout fund, and concerned its fourth fund, to which Altoona had made a £ 100... View Details

Keywords: Private Equity; Financial Management; Financial Strategy; Investment Funds; Partners and Partnerships

February 2017 (Revised February 2018)
Case

Frank Baker: Siris Capital Group and Titan Systems

By: Steven Rogers and Derrick Collins

Private equity firm, Siris Capital Group, must decide if they should raise their offer to take Titan Telecom private by acquiring its publicly traded stock. Siris’ decision to pay a premium for Titan must be made in the context of their unique (and somewhat complex)... View Details

Keywords: Acquisition; Leveraged Buyouts; Mergers and Acquisitions; Private Equity; Mobile Technology; Communications Industry; Communications Industry; Communications Industry; United States

January 2009 (Revised October 2012)
Case

Semiconductor Manufacturing International Corporation: 'Reverse BOT'

By: Willy Shih

Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would... View Details

Keywords: Growth and Development Strategy; Industry Clusters; Infrastructure; State Ownership; Business and Community Relations; Semiconductor Industry; China

August 2011
Case

Denise Frazer and Paolo Canto: A Case Vignette on Feedback - Paolo Canto's Perspective

By: Joshua D. Margolis and Anthony J. Mayo

Denise Frazer and Paolo Canto, two HBS students, have decided to give each other feedback on their class participation. While Paolo believes that he has been sensitive to Denise in providing feedback, he does not feel that Denise is reciprocating. Her feedback seems to... View Details

Keywords: Interpersonal Communication; Perspective; Outcome or Result; Performance Evaluation