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  • All HBS Web  (1,475)
    • People  (2)
    • News  (261)
    • Research  (1,077)
    • Events  (7)
    • Multimedia  (7)
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← Page 14 of 1,475 Results →
  • September 2014 (Revised November 2014)
  • Case

Marketing Marijuana in Colorado

By: John A. Quelch and David Lane
Colorado's 2014 legalization of marijuana for adult recreational (not just medical) use created a new market that entrepreneurs rushed to enter, channeled by regulations that aimed to minimize marijuana's access to minors while not stifling the emergent new industry.... View Details
Keywords: Public Health; Regulation; Marijuana; Plant-Based Agribusiness; Public Sector; Entrepreneurship; Health Care and Treatment; Agriculture and Agribusiness Industry; Health Industry; Colorado
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Quelch, John A., and David Lane. "Marketing Marijuana in Colorado." Harvard Business School Case 515-009, September 2014. (Revised November 2014.)
  • 13 Jan 2011
  • News

Microsoft's Ambivalence About Kinect Hackers

  • September–October 2020
  • Article

The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States
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Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
  • March 7, 2024
  • Article

Integrating Digital Tools into Every Stage of Your Sales Strategy

By: Frank V. Cespedes and Georg Krentzel
In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details
Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding
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Cespedes, Frank V., and Georg Krentzel. "Integrating Digital Tools into Every Stage of Your Sales Strategy." Harvard Business Review (website) (March 7, 2024).
  • September 2014 (Revised March 2016)
  • Case

Mayo Clinic: The 2020 Initiative

By: Regina E. Herzlinger, Robert S. Huckman and Jenny Lesser
Describes the challenges facing Dr. John Noseworthy, President and CEO, in implementing a long-term strategy for the growth of the Mayo Clinic—a leading academic medical center with a reputation for excellence in tertiary and quaternary health care. The case highlights... View Details
Keywords: Health; Health Care Industry; Health Care Policy; Health Care and Treatment; Health Industry; United States
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Herzlinger, Regina E., Robert S. Huckman, and Jenny Lesser. "Mayo Clinic: The 2020 Initiative." Harvard Business School Case 615-027, September 2014. (Revised March 2016.)
  • 2010
  • Simulation

Marketing Simulation: Managing Segments and Customers

By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details
Keywords: Marketing Strategy; Salesforce Management; Distribution Channels; Price; Product Positioning; Customer Relationship Management; Profit; Revenue; Cost vs Benefits; Policy; Manufacturing Industry
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Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
  • September 1992 (Revised July 1994)
  • Case

MEM Company, Inc.: English Leather

By: Frank V. Cespedes and Laura Goode
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details
Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry
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Cespedes, Frank V., and Laura Goode. "MEM Company, Inc.: English Leather." Harvard Business School Case 593-035, September 1992. (Revised July 1994.)

    Janice H. Hammond

    Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

    Keywords: apparel; distribution; e-commerce industry; manufacturing; retailing; textiles; transportation
    • 18 Sep 2013
    • HBS Seminar

    Steven Tadelis, University of California Berkeley Haas School of Business

    • 02 Aug 2006
    • Research & Ideas

    Investor Protection: The Czech Experience

    When TV Nova launched in 1992 as the first new television channel in post-communist Czechoslovakia, few might have imagined the joint-venture drama unfolding behind the scenes. Distinguished for bringing Baywatch, soccer matches, and sexy... View Details
    Keywords: by Martha Lagace; Media & Broadcasting; Entertainment & Recreation
    • November 2000 (Revised May 2002)
    • Case

    FleetBoston Financial: Online Banking

    By: Frances X. Frei and Hanna Rodriguez-Farrar
    As the ninth largest bank holding company in the United States in 2000, FleetBoston Financial Corp. provided a myriad of financial services, including retail banking, loan origination, and brokerage accounts. This case explores how FleetBoston responded to the Internet... View Details
    Keywords: Business Model; Borrowing and Debt; Cost Management; Banks and Banking; Consumer Behavior; Service Operations; Competition; Online Technology; Banking Industry; United States
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    Frei, Frances X., and Hanna Rodriguez-Farrar. "FleetBoston Financial: Online Banking." Harvard Business School Case 601-042, November 2000. (Revised May 2002.)
    • 01 Nov 2013
    • News

    Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping

    • 26 Mar 2013
    • News

    Is the Dell Stub the Right Investment for You?: Real M&A

    • May 2013
    • Case

    Altius Golf and the Fighter Brand

    By: Robert J. Dolan and Sunru Yong
    Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details
    Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry
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    Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand." Harvard Business School Brief Case 913-578, May 2013.
    • 06 Apr 2015
    • News

    The Goldfish Conundrum

    • Clubs

    Greater China Club

    • May 1993 (Revised October 1993)
    • Case

    Vanity Fair Mills: Market Response System

    Describes the "Quick Response" program developed by Vanity Fair Mills (VFM), a division of the VF Corp. Beginning in 1989, VFM reorganized its manufacturing systems, invested heavily in computer and telecommunications equipment, and formed "partnership" agreements with... View Details
    Keywords: Organizational Change and Adaptation; Logistics; Distribution Channels; Manufacturing Industry
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    Buzzell, Robert D. "Vanity Fair Mills: Market Response System." Harvard Business School Case 593-111, May 1993. (Revised October 1993.)
    • 19 Nov 2018
    • HBS Seminar

    Allie Feldberg, Harvard Business School

    • Winter 2020
    • Article

    Goodfellows: Men's Role and Reason in the Fight for Gender Equality

    By: Debora L. Spar
    The essay attempts to make the case for including—even embracing—men in the fight for gender equality. If men believe in equality, then expanding that belief to explicitly include women is not a leap of logic or an act of charity. It is instead a basic extension of a... View Details
    Keywords: Gender; Diversity; Equality and Inequality
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    Spar, Debora L. "Goodfellows: Men's Role and Reason in the Fight for Gender Equality." Special Issue on Women & Equality edited by Nannerl O. Keohane and Frances McCall Rosenbluth. Daedalus 149, no. 1 (Winter 2020): 222–235.
    • 29 Jul 2016
    • Working Paper Summaries

    Can Paying Firms Quicker Affect Aggregate Employment?

    Keywords: by Jean-Noel Barrot and Ramana Nanda
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