Publications

December 1988 (Revised October 1989)
Teaching Note

Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note

By: V. Kasturi Rangan

Teaching Note for (9-588-004), (9-588-020), and (9-588-021). View Details

Keywords: Marketing Channels; Conflict Management; Distribution Industry

fall 1988
Article

Channel Management is General Management

By: Frank V. Cespedes

Keywords: Management

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October 1986 (Revised November 1989)
Case

Becton Dickinson & Co.: VACUTAINER Systems Division

By: Frank V. Cespedes

Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details

Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Manufacturing Industry; Medical Devices and Supplies Industry; Health Industry; United States

August 1986 (Revised May 1989)
Case

Ingersoll-Rand: Channel Selection and Management

By: E. Raymond Corey and V. Kasturi Rangan

Keywords: Marketing Channels; Marketing; Management; Industrial Products Industry

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April 1986 (Revised May 1989)
Case

Alloy Rods Corp.

By: Frank V. Cespedes

In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most... View Details

Keywords: Leveraged Buyouts; Business Strategy; Business or Company Management; Financial Strategy; Marketing Strategy; Marketing Channels; Product Development

August 1983 (Revised May 1985)
Case

Jamestown Co.

By: Benson P. Shapiro and Edward J. Hoff

In May 1983 Ms. Katherine O'Brien, vice president of marketing, was deciding whether Jamestown should discontinue the use of independent representatives in favor of a direct company salesforce. Jamestown sold informal stoneware dinnerware through department and gift... View Details

Keywords: Decision Making; Leadership Style; Marketing Channels; Salesforce Management

Research Summary

(formerly Leonard-Barton) Creating and Exploiting Knowledge-Based Assets

By: Dorothy A. Leonard

For the past decade, Dorothy Leonard's research has focused on how companies develop and exploit strategically advantageous knowledge assets. In her 1995 book Wellsprings of Knowledge (HBS Press), she identified and described in depth, activities that create and... View Details

Forthcoming
Article

An Anatomy of Crypto-Enabled Cybercrimes

By: Will Cong, Campbell Harvey, Daniel Rabetti and Zong-Yu Wu

The advent of cryptocurrencies and digital assets holds the promise of improving financial systems by offering cheap, quick, and secure transfer of value. However, it also opens up new payment channels for cybercrimes. Assembling a diverse set of public on- and... View Details

Keywords: Cryptocurrency; Crime and Corruption; Technology Adoption; Currency; Policy

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Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

Research Summary

Innovations in Logistics: The Impact of Channel Coordination

By: Roy D. Shapiro

Roy D. Shapiro is studying innovative systems and management approaches that integrate and coordinate material and information flows through the supply chain so as to reduce or eliminate the redundant activities that tend to characterize these channels. His research... View Details

Research Summary

Innovations in Logistics: The Impact of Channel Coordination

By: Janice H. Hammond

Roy D. Shapiro (with Janice H. Hammond and Marshall L. Fisher) is studying innovative systems and management approaches that integrate and coordinate material and information flows through the supply chain so as to reduce or eliminate the redundant activities that tend... View Details

Research Summary

Managing the Manufacturer-Retailer Interface

By: Janice H. Hammond

Janice H. Hammond is studying the impact of coordination on the performance of manufacturing and retail channels. The focus of her research is on the supply "channel", the set of firms that undertakes the chain of activities that begins with acquisition of raw... View Details

2015
Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin

Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details

Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry