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Show Results For
- All HBS Web
(1,009)
- People (1)
- News (372)
- Research (470)
- Multimedia (8)
- Faculty Publications (212)
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- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
examples: Avis's classic slogan "we're number 2" emphasized that it was playing second fiddle to a giant in the rental car business. Oprah Winfrey's success is largely attributable to her ability to construct a repeating... View Details
Keywords: by Martha Lagace
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
including cars and refrigerators. It has projects in development with GM's OnStar and in cloud computing. In addition, Verizon CEO Lowell McAdam sees small "pots of gold" everywhere in the business, even in the traditional... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
It's very enduring about this puppy who is on a farm, and the puppy manages to dig under the fence every day and run over to the barn where the majestic Clydesdales are. He hangs out in the barn with the Clydesdales all day. He's eventually adopted by someone, and as... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
their employees working. Some are big, like General Motors, a car company that's making ventilators. Others are small, mom-and-pop restaurants that are making up fruit-and-vegetable boxes for people and delivering them door-to-door.”... View Details
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
innovative practices or foster sustainability?” Giacomin sees a number of other research opportunities for studying clusters. Most of the world’s lithium—now in high demand because it’s used in so many electronic products and electric car... View Details
- 18 Mar 2019
- Research & Ideas
Stuck in Commuter Hell? You Can Still Be Productive
this makes people feel happier about their jobs, according to the working paper Between Home and Work: Commuting as an Opportunity for Role Transitions. Meanwhile, doing relaxing or purely pleasurable things on the way to the office, like listening to music in the... View Details
Keywords: by Dina Gerdeman
- 18 Dec 2019
- Book
6 Skills That Wise Companies Harness for World-Changing Innovation
always to improve mobility, and he did so through his company’s engine innovations. After coming up with the company’s trademarked CVCC engine, Honda declared that his company had pulled ahead of the top three car companies, “but his... View Details
Keywords: by Kristen Senz
- 05 Jul 2021
- What Do You Think?
Do Companies Really Need Chief Experience Officers to Know Their Customers?
(Image credit: iStockphoto/skynesher) I will always remember November 11, 1977 as the day I drove a Ford Pinto into the employee parking lot of the General Motors Technical Center in Detroit. My vehicle was the only Ford product in a sea of GM View Details
Keywords: by James Heskett
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
remembers perching with a friend atop the backseat of his father's 1969 red Camaro convertible while Levitt zigzagged the car through the streets of Belmont. "That was part of who he was and his hardscrabble life growing up,"... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
you owned a sporty little car, you might be tempted to drive it all the time, settling in to the comfy leather seats whenever you needed to get groceries or meet friends for dinner. But Derek lives in Vancouver, Canada, where public transit is excellent and View Details
Keywords: Re: Michael I. Norton
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web car." 72 The third change is... View Details
- 03 Feb 2003
- Research & Ideas
Web Services
will drive its adoption of Web services: the movement from proprietary to more commonly used technologies; a shift from mechanical systems to those driven by computer connections; and the development of cars that are always "on the... View Details
- 24 Dec 2013
- First Look
First Look: December 24
the restructuring process. Purchase this case: http://hbr.org/product/oaktree-and-the-restructuring-of-cit-group-a/an/214035-PDF-ENG Harvard Business School Case 713-467 CarMax: Disrupting the Used Car Market In 2012, CarMax was the... View Details
Keywords: Carmen Nobel
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
Is there any distribution system more poorly conceived than the one used by most U.S. car manufacturers and dealers? In the prevailing system, car prices are initially jacked up by locked-in labor... View Details
Keywords: by Sean Silverthorne
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
to create a “routineness score” by layering them on top of seven-day periods. For example, the model groups someone ordering a car at 3 p.m. and someone ordering a car at 4 p.m. as more likely to have... View Details
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
platform that connects pet owners with pet sitters and dog walkers; Rob Infantino, CEO and founder of OpenBay, which connects car owners with repair shops; Elsa Sze, founder and CEO of Agora, which facilitates online town hall meetings... View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
sent you to the Web site where you could see the films in their entirety, which starred the same dashing young actor driving BMWs amid all manner of car chases and plot twists. Because it was kind of an underground thing, young people... View Details
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
this year, of the millions of cars being churned out in factories all around the world, one of them, unknown and unremarked, will roll off an assembly line and take its place in history. Basking under the hot lights of a showroom, or... View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
them. "The market is smaller than we had anticipated," Johnson said. So far, the brand is struggling to gain market share, and Mercedes-Benz has some high costs to recoup. Johnson estimated it cost about $1 billion to develop a View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
like to believe that people pay for status for purely symbolic reasons, but the empirical evidence for that has been weak at best” Think of the Bugatti Veyron, for example, a car with 1,000 horsepower that goes 252 miles an hour.... View Details
Keywords: by Dina Gerdeman