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Show Results For
- All HBS Web
(1,021)
- People (1)
- News (375)
- Research (476)
- Multimedia (8)
- Faculty Publications (217)
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- 03 May 2022
- Research & Ideas
Desperate for Talent? Consider Advancing Your Own Employees First
Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,... View Details
Keywords: by Rachel Layne
- 05 Jul 2021
- What Do You Think?
Do Companies Really Need Chief Experience Officers to Know Their Customers?
(Image credit: iStockphoto/skynesher) I will always remember November 11, 1977 as the day I drove a Ford Pinto into the employee parking lot of the General Motors Technical Center in Detroit. My vehicle was the only Ford product in a sea of GM View Details
Keywords: by James Heskett
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
departments within the firm could query it for answers to questions ranging from optimal pricing to product design. What prevents this from materializing? After all, machine learning is delivering self-driving cars and beating human... View Details
Keywords: by Kristen Senz
- 18 Mar 2019
- Research & Ideas
Stuck in Commuter Hell? You Can Still Be Productive
this makes people feel happier about their jobs, according to the working paper Between Home and Work: Commuting as an Opportunity for Role Transitions. Meanwhile, doing relaxing or purely pleasurable things on the way to the office, like listening to music in the... View Details
Keywords: by Dina Gerdeman
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
innovative practices or foster sustainability?” Giacomin sees a number of other research opportunities for studying clusters. Most of the world’s lithium—now in high demand because it’s used in so many electronic products and electric car... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
examples: Avis's classic slogan "we're number 2" emphasized that it was playing second fiddle to a giant in the rental car business. Oprah Winfrey's success is largely attributable to her ability to construct a repeating... View Details
Keywords: by Martha Lagace
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
including cars and refrigerators. It has projects in development with GM's OnStar and in cloud computing. In addition, Verizon CEO Lowell McAdam sees small "pots of gold" everywhere in the business, even in the traditional... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
remembers perching with a friend atop the backseat of his father's 1969 red Camaro convertible while Levitt zigzagged the car through the streets of Belmont. "That was part of who he was and his hardscrabble life growing up,"... View Details
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
treats market share as the result of building better cars more cheaply than its competitors, and not as an objective in and of itself. Its globalization has actually been driven by a complex array of coordination mechanisms across... View Details
Keywords: by Martha Lagace
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
It's very enduring about this puppy who is on a farm, and the puppy manages to dig under the fence every day and run over to the barn where the majestic Clydesdales are. He hangs out in the barn with the Clydesdales all day. He's eventually adopted by someone, and as... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
their employees working. Some are big, like General Motors, a car company that's making ventilators. Others are small, mom-and-pop restaurants that are making up fruit-and-vegetable boxes for people and delivering them door-to-door.”... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
you owned a sporty little car, you might be tempted to drive it all the time, settling in to the comfy leather seats whenever you needed to get groceries or meet friends for dinner. But Derek lives in Vancouver, Canada, where public transit is excellent and View Details
Keywords: Re: Michael I. Norton
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
because their clients' professional careers are often short lived. How Should I Think About Brand Dilution? Porsche's Risky Roll on an SUV Why would any company in the world want to locate in a high-cost, high-wage economy like Germany? Why would a sports View Details
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
ramping up production of a car is more challenging than printing an extra run of a book. But after its initial error, VW made some smart decisions to mitigate the damage. First, the company rewarded their best dealers by making the scarce... View Details
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
while revolutionary technologies, did not change culture on their own; rather, along with other social and economic changes, these products enabled changes. What, the car not a culture-changer? "I would never say View Details
- 29 Sep 2003
- Research & Ideas
Pride Goeth Before a Profit
At General Motors' Car Assembly Plant in Wilmington, DE, there is a film that managers like to show when times get tough. Dating to 1991, the film opens with a GM executive saying that the plant will be closed in three years. There is no... View Details
Keywords: by Theodore Kinni
- 03 Feb 2003
- Research & Ideas
Web Services
will drive its adoption of Web services: the movement from proprietary to more commonly used technologies; a shift from mechanical systems to those driven by computer connections; and the development of cars that are always "on the... View Details
- 17 Dec 2001
- Research & Ideas
Enterprising Women
business leaders, moderated by HBS professor Myra Hart, at the Harvard Business School Entrepreneurship Conference. Robin Chase said that being a woman did not hinder her ability to start Zipcar, a service allowing customers to rent cars... View Details
Keywords: by Julia Hanna
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
this year, of the millions of cars being churned out in factories all around the world, one of them, unknown and unremarked, will roll off an assembly line and take its place in history. Basking under the hot lights of a showroom, or... View Details