Publications

14 May 2013
Blog Post

“What does it take for us to support our beliefs?” – Johnny Bowman

Before HBS I helped run digital campaigns for a labor union, the Green Bay Packers, and Lady Gaga’s non-profit at Blue State Digital. Blue State Digital made its name helping design Barack Obama’s 2008 and 2012 digital campaigns, and in... View Details

Keywords: Technology

21 Mar 2021
News

Trump plans to set up social media platform 'within two to three months'

November 2021
Article

Strict ID Laws Don't Stop Voters: Evidence from a U.S. Nationwide Panel, 2008–2018

By: Enrico Cantoni and Vincent Pons

U.S. states increasingly require identification to vote—an ostensive attempt to deter fraud that prompts complaints of selective disenfranchisement. Using a difference-in-differences design on a 1.6-billion-observations panel dataset, 2008–2018, we find that the laws... View Details

Keywords: Voter ID Laws; Voter Turnout; Voting; Political Elections; Governing Rules, Regulations, and Reforms; United States

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13 Nov 2012
News

Two Candidates, Two Distinct Ways of Communicating

17 Sep 2010
News

IBM in Lithuania Shows `Investment Czar' May Beat Baltic Rivals

09 Mar 2017
News

Why Politics Is Failing America

October 2016 (Revised April 2017)
Case

Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T

By: Gwen Yu and Tim Gray

A merger deal of two Samsung group companies becomes a center of a corruption scandal. The merger of Cheil Industries and Samsung C&T was seen as a crucial step to transfer power to Lee Jae Yong, the heir of Samsung group. The deal was criticized to purposefully... View Details

Keywords: Merger; Mergers and Acquisitions

March 2018
Case

Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company

By: Rosabeth Moss Kanter and Jonathan Cohen

As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent,... View Details

Keywords: Digital; Engagement; Stakeholder Engagement; Grassroots Movement; Organization Change And Adaptation; Quality; Health Care; Health Care Industry; Career Path; Leading Change; Management; Innovation and Management; Personal Development and Career; Organizational Change and Adaptation; Biotechnology Industry; Health Industry

December 2018 (Revised September 2019)
Case

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details

Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Apparel and Accessories Industry; Sports Industry; Consumer Products Industry; United States; North America

10 Oct 2013
Working Paper Summaries

Managing Churn to Maximize Profits

Keywords: by Aurélie Lemmens & Sunil Gupta; Retail

October 2023 (Revised January 2024)
Case

Ӧzyeğin Social Investments: A Legacy of Giving

By: Christina R. Wing, Zeshan Gondal and Brittany L. Logan

This case explores the work of Özyeğin Social Investments, founded by Hüsnü Özyeğin, one of Turkey's most successful entrepreneurs. With a focus on education, health, gender equality, rural development, and disaster relief in Turkey, Özyeğin Social Investments and the... View Details

Keywords: Philanthropy and Charitable Giving; Family Business; Business Model; Social Entrepreneurship; Social Enterprise; Turkey

This article, in Comparative Politics (April 2022), explains patterns of China's outward investments in political terms. The Chinese party-state does not direct all Chinese companies in their outward investments, but rather pushes global investment through campaigns it... View Details

March 2018
Case

Sachem Head's Activism at Autodesk

By: Suraj Srinivasan and Quinn Pitcher

In 2015, activist hedge fund Sachem Head Capital, led by founder Scott Ferguson, launched an activist campaign at computer aided design (CAD) software maker Autodesk. The activist campaign, waged mainly in private, was over Autodesk's lackluster financial performance,... View Details

Keywords: Shareholder Activism; Investing; Activist Investing; Technology; CEO Turnover; Hedge Fund Activism; Benchmarking; Corporate Governance; Information Technology; Investment Activism; Performance Improvement; Management Succession; United States