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  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

technology is also able to report—in real time—how the ads performed. "Historically, data provided to advertisers in the offline world was published in monthly or quarterly reports," says Donald J. Law (MBA '96), a former advertising account View Details
Keywords: by Susan Young
  • 05 Sep 2014
  • News

Keeping Education in Check

David Berman (MBA 1991) is a successful hedge fund manager and a regular commentator on CNBC and Bloomberg TV, who has been deemed “the king of the retail jungle” by Fortune. But none of this, he says, would have been possible without the... View Details
Keywords: Maureen Harmon
  • 02 Sep 2014
  • First Look

First Look: September 2

http://www.hbs.edu/faculty/Publication%20Files/SSRN%20-%20Org%20Sci%20Rewrite%20for%20ssrn_b75b2c22-40f6-430f-be8f-9797e71fe2ea.pdf September 2014 Journal of Economic Perspectives Management Practices, Relational Contracts and the Decline... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2013
  • News

Building a Better Brazil

members of BTG Pactual's management team. Esteves was inspired to pursue this undertaking because of his interest in education and opportunities to improve management education in Brazil by sharing best... View Details
Keywords: Securities, Commodities, and Other Financial Investments; Finance; Paper Manufacturing; Manufacturing
  • 01 Jun 2008
  • News

You Only Thought You Were Republican

benefits of these cuts would go “to people at the bottom end of the economic ladder,” he assured voters. And yet, of course, CEOs — let alone hedge fund managers — now routinely pay a lower proportion of their income in federal tax than... View Details
Keywords: Andrew Tobias; national debt; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
  • 10 Jun 2008
  • First Look

First Look: June 10, 2008

  Working PapersAccounting Information as Political Currency Authors:Karthik Ramanna and Sugata Roychowdhury Abstract We test whether accounting can be used as political currency. Our setting is the US congressional election of 2004, where outsourcing of US jobs was a... View Details
Keywords: Martha Lagace
  • 01 Aug 1998
  • News

High Honors

'61) Founder and Managing Partner Idanta Partners Ltd. Each year a host of bright-eyed entrepreneurs make their way to San Diego to explain their dreams to Dave Dunn, one of the nation's leading venture capitalists. For every seven... View Details
  • Web

HBS - Financials | Supplemental Financial Information

business journals, Harvard Business Review continued to capitalize on the increasing appetite for digital content on the key themes of the day. The exploration of topics such as promoting racial equity in the workplace, managing during... View Details
  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

done. Nor was he the elegant Robert E. Lee, fending off superior forces through ingenious defensive maneuvers. Instead he was the relentless Ulysses S. Grant—grinding out a series of costly victories at Shiloh, Vicksburg, and finally in the Wilderness View Details
Keywords: by Sean Silverthorne
  • Profile

Emily Schlichting

story with a Washington, D.C. think tank, Emily became the public face of ACA advocacy throughout her college career, speaking at press conferences, testifying to Congressional panels, and even working with the White House. President Obama's re-election View Details
Keywords: Healthcare/Biotech; Nonprofit/Government/Education
  • 24 Jan 2018
  • Research & Ideas

How to Get People Addicted to a Good Habit

soap before meals can dramatically reduce rates of both diarrhea and acute respiratory infections. To that end, major health organizations have poured a lot of money into handwashing education campaigns in the developing world, but to... View Details
Keywords: by Carmen Nobel
  • Web

Frequently Asked Questions | HBS Online

personally create their own account and complete their own enrollment. Per our Terms of Use , account access and enrollment must be managed by the individual enrolling in the course. Third Parties, including assistants, employers, or... View Details
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

say to them? Rangan, head of the HBS faculty marketing unit, has been wrestling with the limits of social marketing for a decade. McCaffrey was so impressed by a talk Rangan gave several years ago on "marketing to the poorest customers" that he View Details
Keywords: by Martha Lagace
  • September 2011 (Revised December 2012)
  • Case

Pepsi-Lipton Brisk

By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
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  • 10 Sep 2012
  • HBS Case

HBS Cases: Branding Yoga

Owner/President Management Program, with plenty of lessons about branding and competitive strategy. Two Paths In Branding Yoga, cowritten with HBS Global Research Group associate director Kerry Herman and research associate Annelena Lobb,... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 30 Mar 2018
  • What Do You Think?

What Should Mark Zuckerberg Do?

giving it more independent leadership, (2) provide more “community training” on the use of user data, (3) “invest in reducing fake articles,” (4) publish a quarterly “report to Congress” regarding “detailed privacy issues/actions”, and (5) “Start a large scale subtle... View Details
Keywords: by James Heskett; Web Services; Information Technology
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

and waste" mentality to a "product and product" mentality, and thereby actively manage the quantities of both products to maximize profit. We find that it is almost never profit-maximizing for the firm to continue... View Details
Keywords: Martha Lagace
  • Web

Harvard Business School

consumers. At HBS, he helped found and was the first chairman of the African-American Alumni Association (HBSAAA). In 1996, the HBSAAA launched a fundraising campaign to endow a professorship in his name. Frederick "Fred" Wilkinson Jr.... View Details
  • Web

the Art of American Advertising - Advertising Products

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

to change your life. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54720 in press Health Care Management Review Innovation Contest: Effect of Perceived Support for Learning on Participation By: Jung, Olivia S., Andrea... View Details
Keywords: Dina Gerdeman