Call Center - Publications - Faculty & Research

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

school's new online education program. "We often think of ideas in the visual space arising through creative genius. But they actually are shaped through experience," Anand said during a summit session called "Transforming Giants: Forget... View Details

Keywords: by Dina Gerdeman; Education; Advertising

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

services to citizens can institute service improvements and metrics modeled after those in the private sector. They can call on social marketers to aid in communicating with customers and creating attractive exchanges that will achieve... View Details

Keywords: by Sean Silverthorne

07 Jun 2017
Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

in what people think, and you need to find the right people to talk to you,” says Elkins, a professor of history and African and African American Studies at Harvard, and the founding director of the Harvard Center for African Studies.... View Details

Keywords: by Carmen Nobel

14 Dec 2011
Research & Ideas

The New Measures for Improving Nonprofit Performance

Center has developed a tool called "outcome mapping" that could potentially be useful for measuring ecosystem outcomes. It involves bringing together a diverse set of stakeholders that are working on a... View Details

Keywords: by Julia Hanna

27 Sep 2004
Research & Ideas

How Leaders Build Winning Streaks

winning streaks, the number of leaders multiplies along with the momentum of the streak. Winning teams and successful organizations become increasingly less dependent on the person called the commander-in-chief—even though, ironically,... View Details

Keywords: by Rosabeth Moss Kanter

29 Apr 2013
Research & Ideas

Are First-Time Buyers Left Out of Real Estate’s Rebound?

interest tax deduction. Retsinas is a senior lecturer in real estate at Harvard Business School, director emeritus of Harvard University's Joint Center for Housing Studies, and former Federal Housing Commissioner. Q: What factors have... View Details

Keywords: Construction; Real Estate

06 Jun 2012
What Do You Think?

Is Something Wrong with the Way We Work?

their networking devices for one evening of PTO, "predictable time off." There could be no perceived increase in anyone's workload or deterioration in client service resulting from the PTO. She provided the group with a process for approaching the task,... View Details

Keywords: by James Heskett; Consulting

20 Aug 2012
Research & Ideas

The Acquirers

private equity and public companies "changes the ownership structure of assets and alters the incentives and governance mechanisms that surround the economic engine of our economy." During a recent interview in his Rock Center... View Details

Keywords: by Kim Girard; Financial Services

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

in information analytics, attempting to get their arms around the wide array of patient data. Government incentives are helping the push. In 2011, the US Centers for Medicare and Medicaid Services established incentives for doctors'... View Details

Keywords: by Dina Gerdeman; Health; Technology

07 Oct 2014
First Look

First Look: October 7

thousands of pages of safety regulations. For those with poor safety practices, OSHA inspections can result in penalties and bad press that risk impugning the company's reputation. Both of these accounts suggest that for managers, the fewer OSHA inspections the better.... View Details

Keywords: Sean Silverthorne

02 Jul 2024
Book

Five Essential Elements to Build the Capital You Need to Lead

leadership lessons focused on what he calls “the five Cs”: capability, culture, communication, connection, and confidence. Each of these five Cs acts as a building block for developing and deploying leadership capital. In the following... View Details

Keywords: by Dina Gerdeman

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55004 Shifting Centers of Gravity: Host Country versus Headquarters Influences on MNC Subsidiary Knowledge Inheritance By: Choudhury, Prithwiraj, Mike Horia Teodorescu, and... View Details

Keywords: Dina Gerdeman

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

not only changed how Yoffie designed the course, called Strategy and Technology, but it's also changing how managers in tech-intensive companies are dealing with this issue on the front lines. Yoffie begins the course by exploring the... View Details

Keywords: by Sean Silverthorne; Computer; Education

09 Apr 2001
Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

patented method of doing this, called the Zaltman Metaphor Elicitation Technique (ZMET), centers on having interview subjects select images that best reflect their state of mind concerning the item in... View Details

Keywords: by Richard Bierck; Retail

22 Feb 2000
Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

And, it might seem appropriate to ask, how do such philosophical questions relate to marketing? Zaltman's eponymous research tool, the Zaltman Metaphor Elicitation Technique, called ZMET for short, was designed to illuminate exactly these... View Details

Keywords: by Martha Lagace

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

greater marriage age gaps, increased marital abuse, lower reported autonomy, and poorer health. My results are robust to a TS2SLS specification employing distance to a major health center as my instrument. As the first cohort of females... View Details

Keywords: by Sean Silverthorne

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

of the R&D division, and the marketing department is a customer of manufacturing. In some accounts, employees are customers of management. Although people may like being called customers—to foster their sense of importance and... View Details

Keywords: by Robert Simons

13 Mar 2005
Research & Ideas

Reinforcing Values: A Public Dressing Down

all the others." Calls for sacrifice and self-discipline are met with cynicism, skepticism, and knee-jerk resistance. Our research into organizational transformation has involved settings as diverse as multinational corporations,... View Details

Keywords: by David A. Garvin & Michael A. Roberto

06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

evolved and adapted in order to meet new business challenges. This ability—to rapidly update, improve, remove, replace, and reimagine the software applications that underpin a firm’s competitive position—is at the heart of what has been View Details