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Show Results For
- All HBS Web
(2,726)
- People (1)
- News (886)
- Research (1,595)
- Events (11)
- Multimedia (37)
- Faculty Publications (629)
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
advertising. “Government is a giant customer. They buy a lot of stuff” Harvard Business School professor Mitchell Weiss explores this strategy pivot in a new case on Bigbelly, co-written with case researcher... View Details
- January – February 2011
- Article
'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers
By: Elie Ofek, Zsolt Katona and Miklos Sarvary
The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details
Ofek, Elie, Zsolt Katona, and Miklos Sarvary. "'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers." Marketing Science 30, no. 1 (January–February 2011).
- December 2019
- Article
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details
Keywords: Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Marketing; Consumer Behavior; Strategy; Price; E-commerce; Retail Industry; Fashion Industry
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 56, no. 6 (December 2019): 944–959.
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- 18 Sep 2012
- Working Paper Summaries
Risky Business: The Impact of Property Rights on Investment and Revenue in the Film Industry
- 20 Feb 2013
- Research & Ideas
Big Deal: Reflections on the Megamerger of American and US Airways
On February 14, US Airways and American Airlines put their names on a valentine to each other as they announced an $11 billion merger, a union that created the largest airline in the United States. For... View Details
- 28 May 2017
- Blog Post
HBS on the Road: Ghana, Nigeria, and Côte d'Ivoire
Summer means one thing for the Admissions team at Dillon House: it’s outreach season. Team members head out on the road to spread the word about the HBS MBA and meet with prospective students around the... View Details
- 17 Mar 2011
- Research & Ideas
Harvard Business School Faculty Comment on Crisis in Japan
ahead for Japan's business leaders and for global companies operating in Japan. Rohit Deshpande, Sebastian S. Kresge Professor of Marketing The culture of Japan tends to be outer directed. Thus, taking care of other people becomes much more central to its value system.... View Details
Keywords: Re: Multiple Faculty
- Fall 2024
- Article
Redemption Mechanisms in Poison Pills: Evidence on Pill Design and Law Firm Effects
By: Olivier Baum and Guhan Subramanian
We present the first evidence on the incidence of “trip wire” versus “last look” poison pills. Using a hand-collected data set of 130 poison pills implemented and/or amended between January 1, 2020 and March 31, 2023, we find that pills are almost evenly divided... View Details
Baum, Olivier, and Guhan Subramanian. "Redemption Mechanisms in Poison Pills: Evidence on Pill Design and Law Firm Effects." Business Lawyer 79, no. 4 (Fall 2024): 1043–1069.
- 01 Dec 1996
- News
On Eve of Transition, Alumni Conference Set for Hong Kong
The final stages of one of the most significant events in Asia this century Hong Kong's transformation from British colony to Special Administrative Region of the People's Republic of China will be witnessed firsthand by attendees of the... View Details
Keywords: Elaine Gottlieb
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
on the name in the interest of creating public support for research were advanced. Far from being concerned about the loss of NERC control over the naming process, the majority of those commenting positively View Details
- 23 May 2023
- Research & Ideas
Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'
Midwesterner raised on a dairy farm, and Roy Whitcomb Riley, a Black Southerner, settled in Los Angeles shortly before their son’s birth, in 1981, after traveling the world for 18 years. They lived in Mid City, whose economic and racial... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 25 Mar 2024
- Blog Post
DC Alumni and BEI Present Talk on Inequality and Climate Change
marginalized communities. Spar and Choi touched on a range of issues, including the vital importance of trees for poor urban areas, the changing needs for insurance due to climate change, and the impact of... View Details
- 08 May 2020
- In Practice
Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On
L. Arbuckle Professor of Business Administration. F. Warren McFarlan: Donations matter more than ever This is the time when tangible support really matters as the funding sources are drying up for so many social enterprises. Your support may be the View Details
Keywords: by Danielle Kost
- 08 Mar 2017
- Op-Ed
Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?
Representative Kevin Brady, a Republican from Texas and the House Ways and Means chairman, stated "our legislation transfers power from Washington back to the American people. We dismantle Obamacare's damaging taxes and mandates so states can deliver quality,... View Details
- 07 Sep 2019
- Op-Ed
Even for Non-Believers, These Are the Next Steps on Climate Change
Further, if the sea were to rise two feet as some projections indicate is probable, the annual inundation risk would rise to more like 1/20. They might not even be able to buy insurance for any price at that level of exposure. View Details
Keywords: by John Macomber
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
Management Practice in Business Administration at Harvard Business School, who recently published a paper on the topic of technology commoditization in MIT Sloan Management Review. According to Shih, manufacturers are able to duplicate... View Details
- Web
Can Private Equity Reach Regular People? One Company’s Mission | Working Knowledge
cash for multiple years. “If you want to buy a stock, it can be done with a quick click on your phone. You own it and you can sell it,” says Ivashina. PE investors need to be more flexible with cash—and... View Details
- 22 Nov 2022
- Blog Post
Leading in Tough Times: HBS Faculty member Amy C. Edmondson on Psychological Safety
diversity and inclusion, but inclusion itself is more elusive. To be genuinely inclusive, the work environment must be psychologically safe for everyone—including people in historically marginalized or underrepresented groups.... View Details
- 21 Mar 2024
- News
OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC
leaders and policymakers understand the disproportionate impacts of climate change on low income and marginalized communities. Spar and Choi touched on a range of issues,... View Details
Keywords: Margie Kelley